The posh car manufacturers are apparently becoming a little concerned that their bargain cousins could so easily access the same level of in-car audio experience. There was a lovely visual too, from a Ted talk showing how driver-less cars could be driven easily at high speed through complex junctions provided that every vehicle was computer controlled. One manual 'old granny', it was pointed out, would not last long.
Staying with Virgin, later in the day, we heard the tech tale of the station's launch OB - from a Virgin Pendolino train. As you might expect, the idea appears to have emerged from a drink-fuelled occasion, and the train loan was negotiated thanks to help from the very bearded top of Virgin.
SDR is something which has been around some time, but it's clear that in a fast changing world, software you can update is better than hardware you can't.