tag:blogger.com,1999:blog-60350103365355585782024-03-15T07:14:45.375+00:00Radio Moments Radio - Insight, views and tips.Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.comBlogger214125tag:blogger.com,1999:blog-6035010336535558578.post-7157948386407682132020-04-13T17:41:00.000+01:002020-04-13T17:42:10.405+01:00What can radio learn from how it has handled COVID 19?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2B-QRjp6lW8SuvINbOUVpy80aWt9u1KkTrm8sTTMx2-5oublQQaZZlUJ5quEgeE1RS1rex7ohBt06DTFUP8EiyN-ALku3nIDUmNMKjHsPfLrXFW5nah2RQ5pOipn_3mXcyZojSfJN0Q/s1600/CV.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie2B-QRjp6lW8SuvINbOUVpy80aWt9u1KkTrm8sTTMx2-5oublQQaZZlUJ5quEgeE1RS1rex7ohBt06DTFUP8EiyN-ALku3nIDUmNMKjHsPfLrXFW5nah2RQ5pOipn_3mXcyZojSfJN0Q/s320/CV.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In times like this, you turn to your friends. And radio is a
friend. Day or night, it’s there to pick-you up, to comfort you, to explain,
and tell you what you need to know. Whether live or voice-tracked proficiently,
this real-time medium in the hands of the greatest communicators has again
shown its worth.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned that whatever the future brings, there will
always be a place for content in people’s ears, curated by a human being. The
power of the human voice can never be really substituted.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It has been proven that both commercial and BBC stations
deliver real public service. Let’s never forget that.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned too to attribute more value to the tech
teams, IT and broadcast engineers. Without their enviable abilities, UK radio
would not have kept on-air. Just as COVID has helped us salute people
deservedly doing jobs in all manner of sectors which may have not been
recognised hitherto, let’s recognise the worth of our engineering and
operational colleagues - now and always.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The value of reputable broadcast journalism has been proven.
Whilst no broadcaster ever gets everything right, I do not feel we can have
anything other than huge respect for those who have valiantly tried to portray
a complex and changing picture, sometimes whilst heightening the risk to
themselves. They have largely held the right people to account, but also – and
more importantly – they have tried to achieve clarity, with a measured
approach. Most have avoided the easy dramatic, frightening headline or
self-aggrandising confrontation. And they are required to steep themselves in
sadness day in, day out; and sometimes accept vile abuse on social media for
their endeavours.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned the value of regulation - or maybe it's just
our sense of fairness and decency. Our radio can be creative and free, yet not
stoop to the irresponsible behaviour evident elsewhere in the</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">World: 'Let my people go', cries Mark Levin
on WABC in New York, upset at the business shutdown.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have witnessed great presenters - across all formats.
Those who choose just the right words at the right time and balance the mood,
weaving the tapestry of information with support - and distraction - without
ever sounding out of place. Sometimes just a sense of normality. We have
learned the importance of casting well. We have learned the great double acts,
who know what each other is thinking even though miles apart when
remote-working. And the presenters who were not as experienced have had the
best possible crash course in what to do when the shit hits the fan.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">From politicians and opinion-leaders, we learn about the
power of words. Whose are best-received in these extraordinary circumstances
and why? What is it about their delivery? And - well done, your Majesty.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned how well radio does emotion. Many presenters
have been moved by the stories they have heard - or both hardship and help -
and responded as a human being should. Hearing Iain Dale choked up after the
first #clapforNHS does the job for me. Just sometimes, on radio, as my mother
used to say 'it's better out than in'.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sadly, any bounce in radio listening will not be registered
by Rajar research fully – and that’s a frustration – although all broadcasters
I know have seen real growth in their streaming figures. What have we learnt
about our existing radio research? Despite being an excellently managed
currency, trusted by media and marketers and one which will somehow be
sustained across this blip, Rajar is necessarily slow and cannot be conducted
when researchers cannot knock on doors. And we quietly acknowledge that getting
people to open their doors and admit researchers to their homes was also
increasingly difficult in peace time.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I appreciate any changing of research methodology is a big
step. As with any adjustment, it would quite simply result in different
findings – ones which the BBC and commercial radio partners are unlikely to
tolerate readily.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">But just maybe, as
media buying and selling restructures itself and everything changes anyway, is
this a moment? An opportunity to get radio – and all audio - research more
instant, efficient and cheaper to conduct?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have been reminded of the value older people attach to
radio. Whilst the BBC’s focus has understandably been on younger listeners,
prodded by sometimes questionable direction from Ofcom, the heaviest shoppers
in the radio supermarket are older – and we must make sure that UK radio
provides for them.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">And if that demo is
not being addressed by the commercial sector - then it must fall to the
BBC.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">With Radio 2’s changes and local
radio’s current approach, there is no companionable service with chat and
appropriate music policy for the 13m listeners in their 60s and 70s. And if you
hit those squarely, those aged over 80 would value that service too.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned that ad revenues are vulnerable; and the
advantages of scale and efficiency for resilience.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned that we do not need lots of people in a
building to make great radio. People have broadcast – and assembled built
content - from their spare bedrooms. Voice-tracking has been used well and
purposed skilfully. Individuals have made great radio – on their own – which is
how it is so often consumed - without the distractions of the business of
radio.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned the value of local radio when times are
tough. Every local station - BBC, commercial and community- can point to
examples of cases where they truly have made a difference.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst my good friend Keri Jones is not yet
on air with his community station, just listen to the half-hour Alfred Daily
podcasts he produces on his own – every day – for his lucky town of
Shaftesbury.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I keep arguing for a fresh look at local radio generally –
bringing together the needs of small commercial, BBC local, community and
audio-on-demand sectors in a coherent fashion - and maybe recent days have
illustrated the art of the possible technically. We could use the available
public monies to deliver a better depth and spread of local radio and
hyper-local radio – and spend less.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned skills. How to cobble things together. How
to stop your back bedroom sounding like a tiled public loo. And when filming
for social media, daily lessons on how to get the lighting right and making
sure you’re using a proper mic. We have learned that we do not always need to
dispatch a convoy of vehicles to source a report in person. If well-directed,
viewers are quite content to see someone on Facetime – and listeners appear
happy with a voice from wherever. Of all media, ours can be agile.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We have learned we don’t need so many meetings in our
buildings and we don’t need to travel to head office quite so much. A phone
call – or a dratted Zoom meeting – can suffice. Free Zoom cuts off after 40
minutes and we have learned how often that is easily sufficient.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And we have learned perspective. For all our usual moaning
about our sector, we are privileged to have a truly wonderful job which brings
us fulfilment and happiness.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Simon Mayo, in his episode of my Radio Moments Conversations
series suggested it’s a time to look again at our ambitions in life. What do we
really want to achieve? What really makes us happy?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>THE REGULAR HOME FOR MY BLOG IS NOW NOT HERE- BUT ON </b><a href="https://www.davidlloydradio.com/blog"><b>MY WEBSITE</b></a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0ZOq9MJ0FXDm7DZpW9Qn2yo_tKIeCfzgeoFA0wiS3GFLO3IBb9omqcvpwjWEYgPmIWmZWReBq3zekEPqI8KsykyUATTU04Hl6cWWF7uy9vSNY5JAihjXSP6HeDe6y4PXbgHe0MQ9HhR8/s1600/Radio+Secrets+over.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><i><img border="0" data-original-height="1360" data-original-width="880" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0ZOq9MJ0FXDm7DZpW9Qn2yo_tKIeCfzgeoFA0wiS3GFLO3IBb9omqcvpwjWEYgPmIWmZWReBq3zekEPqI8KsykyUATTU04Hl6cWWF7uy9vSNY5JAihjXSP6HeDe6y4PXbgHe0MQ9HhR8/s320/Radio+Secrets+over.jpg" width="207" /></i></a><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<i><a href="https://www.amazon.co.uk/dp/B07VGG31JM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">Radio Secrets</a> is a comprehensive guide to contemporary
presentation and production techniques in all formats, from writing to
delivery, across radio and podcasting.</i><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> </i></span><br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<i><span style="font-family: "arial" , "helvetica" , sans-serif;">Read this book and gain insights into:</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Tight contemporary music presentation-</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Generating engaging talk content-</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Developing authenticity and likeability- Handling
double-acts, callers and contests-</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Understanding the audience and keeping them
listening -</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<i><span style="font-family: "arial" , "helvetica" , sans-serif;">Whether you are a newcomer or a seasoned performer, </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.amazon.co.uk/dp/B07VGG31JM/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1">RadioSecrets</a> is essential reading.</span></i></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com164tag:blogger.com,1999:blog-6035010336535558578.post-18262524027274056122019-12-06T16:59:00.002+00:002019-12-06T16:59:22.659+00:00How Long Must this Competition and Markets Madness Continue?<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Bauer acquired a tranche of radio stations in February - yet can can still not press ahead with integrating them into its group, owing to a protracted CMA process.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">My blog post on this matter sits on my new BLOG on my website <a href="https://www.davidlloydradio.com/post/how-long-must-this-competition-madness-continue">here</a>: </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Follow my blog (RSS) <a href="https://www.davidlloydradio.com/blog-feed.xml">here</a>.</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com36tag:blogger.com,1999:blog-6035010336535558578.post-15480329429041941702019-10-29T15:05:00.002+00:002019-10-29T15:05:24.054+00:00Where the News Never Stops<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Global launched its new LBC News offering yesterday - rolling news for the UK.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">I've offered a perspective on it - coupled with a few observations on the matter of rolling news generally - across on my new blog on my website.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">The latest post is <a href="https://www.davidlloydradio.com/post/where-the-news-never-stops">Here</a>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">And here's the <a href="https://www.davidlloydradio.com/blog-feed.xml">RSS</a> for the new blog. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">Cheers,</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;">David</span></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com26tag:blogger.com,1999:blog-6035010336535558578.post-34186750569174060502019-09-29T17:13:00.000+01:002019-10-01T21:15:04.273+01:00BLOG MOVE<div dir="ltr" style="text-align: left;" trbidi="on">
Hi,<br />
<div>
<br /></div>
<div>
Thanks for checking out my various posts.</div>
<div>
<br /></div>
<div>
My blog has now moved across to my website. https://www.davidlloydradio.com/blog</div>
<div>
<br /></div>
<div>
Hope to see you there. New posts now up about why we can’t just use the term radio for all the new ways of disseminating audio - and whether the BBC’s complaints process is up to scratch.</div>
<div>
<br /></div>
<div>
(This blog will remain as an archive)</div>
<div>
<br /></div>
<div>
<br /></div>
<div>
<b>David</b></div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com42tag:blogger.com,1999:blog-6035010336535558578.post-18387557963110436432019-09-07T15:27:00.003+01:002019-09-08T08:16:17.015+01:00Has Video Killed the Radio Star?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZf8drGyot6oLU3bcw6AOUHP4Sgf6mWtXLxk971pe74E1YeVbkQuFfC9tEWpp537sYfthaLmT2ls2pK92uk4J5Zae2McPN4lc6Tes4QxQ54EOZQ5oMOpeAr94203N9YB0UzmHC9mttvok/s1600/f13a1230e750d28734cb091802a0fd66.708x708x1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="708" data-original-width="708" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZf8drGyot6oLU3bcw6AOUHP4Sgf6mWtXLxk971pe74E1YeVbkQuFfC9tEWpp537sYfthaLmT2ls2pK92uk4J5Zae2McPN4lc6Tes4QxQ54EOZQ5oMOpeAr94203N9YB0UzmHC9mttvok/s320/f13a1230e750d28734cb091802a0fd66.708x708x1.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Forty years ago today, the Buggles released <i>Video Killed the
Radio Star</i>. Since that unseasonably warm day in 1979, we’ve had to tolerate that miserable headline being wantonly applied by journalists to every minor bump in the road for our
great medium.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">What’s really happened since 1979 in radio?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Back then, as Thatcherism began, we had four national BBC radio
stations; Radios Scotland, Wales, Cymru and Ulster; 19 commercial radio stations
and 20 BBC locals - plus Radio Luxembourg in the evening and the dying days of
Radio Caroline from a rusty Mi Amigo ship. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">If you were dedicated, you might have found
the World Service on crackly medium wave or on short wave.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC could barely suppress its excitement as it announced that Radio 1 and 2 would have more separate programming - and Radio 2 was going to continue past midnight. Fresh-faced new talent came in the form of Peter Powell on Radio 1. According to BBC data, Tom Browne's Top 20 had the largest audience (6m); with Junior Choice attracting 4m on Saturdays and 3m on Sundays. Saturday's Any Questions on Radio 4 delivered 900,000 (931,000 Rajar W2 2019).</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> best, however, in London - where most choice has always existed - a
listener in their baggy jeans had the luxury of just eight stations from which
to choose. No wonder they embraced the Walkman, which arrived on the market in
July ‘79.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC claimed radio listening in the late '70s amounted to 8 hours and 50 minutes a week per head of the population. Even taking into account hugely different methodologies and questions on who the heads belong to, is there even a suggestion that the time spent with radio by each listener is greater now than in 1979?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now in 2019, across the UK, we have ten national BBC radio stations
plus part time and pop-up services; Radios Scotland, Wales, Cymru, nan Gaidheal, Foyle, Ulster;
30 BBC locals; around 34 national commercial stations; almost 300 commercial
stations, many of which are united under national brands; and community radio. Plus thousands of stations online should we wish.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio doesn’t sound very dead to me.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFUHYYJ4WXjIvqCaqzOSDmV9WxA-iQJtoOwLmQ7h5Qz7KqLZaU7yUnoVP6_O53AEx37qQu_FXx9FABlZR14Yqiwla4ci5yi67TsoOfij2GKDIuflDMkn06N9_9yKf1SzF8nvaeaFUOaa0/s1600/Walkman-1561992040-compressed.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="778" data-original-width="620" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFUHYYJ4WXjIvqCaqzOSDmV9WxA-iQJtoOwLmQ7h5Qz7KqLZaU7yUnoVP6_O53AEx37qQu_FXx9FABlZR14Yqiwla4ci5yi67TsoOfij2GKDIuflDMkn06N9_9yKf1SzF8nvaeaFUOaa0/s320/Walkman-1561992040-compressed.jpg" width="255" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 1979, most listening was on crackly AM (medium wave or long wave),
although FM was making headway at last after 20 years. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst
FM radio sets were line-fitted in some cars – others did not even have an in-built radio
at all. You bought one from Halfords, dismantled your dashboard and installed
your own – which was fine until a local delinquent broke into your Cortina and pinched it. Cassette players were on sale too, beginning to replace the 8-track cartridge players.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In
the home, medium wave sounded OK on your battered tranny – until you turned on
the twin-tub. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Finding a station was a veritable bingo game, as you tried to
remember the frequency numbers. In the absence of pre-sets, my mother
used to be petrified of not finding Waggoners Walk on Radio 2 once she’d
finished with Woman’s Hour on Radio 4. And, in 1979, listeners were still comin</span><span style="font-family: "arial" , "helvetica" , sans-serif;">g to terms with many stations having suddenly moved frequency the previous year as part of new international broadcaster agreements. Unsurprisingly, folk latched onto
their favourite station and stayed there.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, radio sets tell you which station you’re on – and what’s
happening on-air at the time. Finding another is a simple matter and smart
speakers allow you to do it without lifting a finger. And - about every human
being has access to radio anywhere, any time via their phone should they wish.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC licence fee (colour TV + radio) was £34 in 1979
(around £190 in today’s money)- and 18.3 m were issued in total (inc black and
white TV). </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In 2019, around 26m are now issued
– at a cost of £154.50.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In '79, a Binatone clock radio would set you back £19.99 (£112.93 equivalent in 2019); a Sharp radio/cassette recorder £48.99 (£276.77). There is no doubt that today's tech is a snip.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At the end of the '70s, local radio was poised to grow again at last, having been thwarted by governments for alas too long. The BBC was chuffed that Lord Annan had been ignored and a new 'local radio authority' was not about to be created embracing both its local stations and the commercial sector's. Both prepared to open new services.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 1979, commercial radio was still struggling to find its deserved
place in the advertiser’s mind. The patchwork quilt of very different stations
made it an unattractive option for big national brands. Unlike in many other
countries, the six-year old medium had just not yet had time to build its
reputation. Luckily, the ITV strike of 1979 meant that some TV revenues were displaced
to radio. Accordingly, revenues rose to 45m from 30m.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Commercial radio, however, depended hugely on local revenues
in the ‘70s. Press was the </span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT1lzUXUVag15Co61qT0RF_ERRRa7QOf-e4JDEOVnxdeNX1UdaPaTgFN3Pwldi1v-4sALH_yjvXrI4-Vs8qZV8oi4K8IhbGGfLV5Srj9WaGMicBRZ6VtHcfpwKICaPO92rh7qcXACcPII/s1600/fergrad-3.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1471" data-original-width="1024" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT1lzUXUVag15Co61qT0RF_ERRRa7QOf-e4JDEOVnxdeNX1UdaPaTgFN3Pwldi1v-4sALH_yjvXrI4-Vs8qZV8oi4K8IhbGGfLV5Srj9WaGMicBRZ6VtHcfpwKICaPO92rh7qcXACcPII/s320/fergrad-3.jpg" width="222" /></a></div>
principal competitor, and sales execs merrily sat at their desks cutting out leads with pinking shears from the many established local titles. Apart from
in London and an appreciable Beacon/BRMB overlap in the West Midlands, you were unlikely to bump into a rep from another radio station in a client's reception area.<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 2019, whilst press is no longer a key competitor, the battle
is angry, with a gamut of ‘digital’ options from the likes of Facebook,
Twitter and Instagram to skyscrapers on websites, key words on Google, pre-roll
on Youtube, podcast sponsorship - alongside a revitalised ‘outdoor’
(OOH) sector which no longer relies on a man up a ladder to change the
creative. An endless range of TV channels now sell affordable offerings – more targeted
than yesteryear, even selecting by postcode or audience traits via Sky AdSmart. More native advertising - and brands creating and distributing their own content – alongside enviably creative experiential and sponsorship offerings. All that, alongside rival radio
offerings – from competitors who steal your listener and client lunch.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It is easy to see why commercial radio, for its long-term
future, needed to act preemptively to ensure it remains economically sustainable.
For the first time now, following consolidation and brand-spread, ad agencies
can select from a range of clear, huge radio offerings and buy them with ease.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Has video killed the radio <i>star</i>?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I’d suggest there are about as many true on-air radio stars as
there always were and - for the first time - commercial radio can build them nationally
too. The job is increasingly challenging, and most established acts would likely concede
that building their reputation afresh would be more difficult were they to
start now.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">No longer can you expect to claim a crown just because you’ve
been on one TV channel on a Saturday night - or because you host the breakfast
show in your city. Now there are so many outlets, audiences are divided – stars
need to be shining at their brightest – across all media - to cut through.
There are many more names around; and breaking through from being known - to being
a true star takes talent, luck and hard work</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio’s great asset lies in its authenticity. In the days
when it built ‘stars’ readily, it likely did so in the absence of listeners
having little else to do in their lives. Hence, the crowds of thousands to see a fat local
DJ in shorts on stage doing daft contests and throwing vinyl singles out dangerously to adoring
fans. Now, the real radio stars with longevity are those whom listeners simply embrace as part
of their life – and yet still look up to for their wit, intelligence, the people they mix with and the mood they engender. There
are many of them now – at the top of their game.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 2019, an average UK listener enjoys unprecedented choice, almost wherever they live.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst, in many cities, they may no longer may have the dominant dedicated local station, they can, at
any moment in time, choose exactly the radio entertainment they want - at the
time they want it. Consolidation has meant that the major groups now do have most to gain by spreading their wings - into Country, Classics, Oldies and Talk.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqR9MqtNUxdZHacEm2lPaS7RAA6jfES4asvde2_FlzOI4L8ozOLp3_WSl_B47azGI0773N-0RL_N_jjTcJDeo_ivpmZu5vIgsSkJoeUbJBXZWwSlfgUYLotB5s3W1VrZFxVTwLoKV1kP8/s1600/Young+female+-+Studying+-+Radio.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqR9MqtNUxdZHacEm2lPaS7RAA6jfES4asvde2_FlzOI4L8ozOLp3_WSl_B47azGI0773N-0RL_N_jjTcJDeo_ivpmZu5vIgsSkJoeUbJBXZWwSlfgUYLotB5s3W1VrZFxVTwLoKV1kP8/s320/Young+female+-+Studying+-+Radio.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Little wonder that 49m adults – and 16m under 15s - choose radio every week.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Challenges lie ahead and there is no place for complacency.
You wouldn’t punish a child now by taking away their radio. The medium's place needs to continue
to be earned. Similarly, UK radio will likely face new competition from international
entertainment brands as the gateway to audience ears is freed by platforms other than FM/DAB.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Putting to one side the considerable personal cost incurred by
those in the industry who have suffered at the hands of painful re-organisation,
UK radio is in fine shape forty years on. For listeners, I’d suggest it is in a
healthier state than it was in 1979, as it struggled to find its new place alongside
the marvel of television. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Thankfully, the calibre of many individuals I witness leading today’s
great radio stations is high and respected around the World. We look good too. Great stations hold their heads up off-air, with </span><span style="font-family: "arial" , "helvetica" , sans-serif;">immaculate gigs - from Bauer's Hits Radio Live to Capital's Summertime Ball. All a little different from the 1979 gig to celebrate ten years of BBC local radio - with Pam Ayres and Tom O'Connor at the De Montfort Hall. Similarly, radio's charity events now deliver millions to deserving causes. Good stations are truly part of a brand; and - ironically- it is radio which is choosing now to visualise.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Our sector is growing in scale and sexiness, boosted by podcast and on-demand. It's unlikely to go away - p</span><span style="font-family: "arial" , "helvetica" , sans-serif;">eople will always have two ears and will need something to
fill them with.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Video did not kill the radio star. Now let's put that headline to bed. Forever. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a> <a href="https://www.davidlloydradio.com/">Contact me</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s1600/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1000" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s200/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" width="125" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">NEW! <b><a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X">Radio Secrets </a></b>- An insiders's guide to presenting and producing powerful content for broadcast and podcast </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Also - <b><a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725/ref=pd_lpo_sbs_14_img_0?_encoding=UTF8&psc=1&refRID=GTYF8M2JVP64M9SWMP4E">Radio Moments</a> </b>- 50 years of radio - life on the inside</span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding: 6px; text-align: center;"></table>
<br />
<div style="margin: 0px;">
</div>
<br />
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<br />
<div class="MsoNormal" style="margin: 0px;">
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="text-align: left;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" width="131" /></span></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;"></td></tr>
</tbody></table>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<br />
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com12tag:blogger.com,1999:blog-6035010336535558578.post-10272643378852337042019-08-27T16:18:00.006+01:002019-08-30T21:09:12.165+01:00The Difference a Leader Makes<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM91ftYXWJ-rZSaQSZojKbXX5gE9jnVZr1G02a_iz4hWz6tZhVltVcxGlDwUlwdeOYfpptBIMvBkNc9WFVBsP21Qeu-kfxcB9431J9tN2pYJm_B2i0AemmBvHn8D0CN5Y-KLDfZi9ZzSw/s1600/smiley-1041796_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgM91ftYXWJ-rZSaQSZojKbXX5gE9jnVZr1G02a_iz4hWz6tZhVltVcxGlDwUlwdeOYfpptBIMvBkNc9WFVBsP21Qeu-kfxcB9431J9tN2pYJm_B2i0AemmBvHn8D0CN5Y-KLDfZi9ZzSw/s320/smiley-1041796_1920.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“Great people coalesce around great leaders – and who they
can learn from.” </i>(<a href="https://podfollow.com/radiomoments-conversations/episode/e7b0f9e697459ce06c2f99e623d0982549a465e7">Simon Cole</a>, former UBC/7 Digital exec)</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Bookshops in airports are full of cheap publications on leadership,
and I am ill-qualified to write another. It occurred to me however that many of
the subjects I have interviewed for my <a href="https://podfollow.com/radiomoments-conversations">RadioMoments Conversations</a> series have volunteered
some fascinating thoughts.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I cringe on recalling how I behaved as a new ‘General
Manager’ at Leicester Sound in the 80s. Given my first management title, I
thought that alone, with a few stern words, would be enough to motivate and
direct the team around me - most of whom had more experience of radio than did
I. They weren’t.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The gifted and sadly-missed John Myers remembered much the same of his early efforts: <i>“I
was more aggressive then (as a manager) than I am now”</i> he told me. That may
have been because, in his earlier career, he was managed by someone whose management
style <i>“looked quite vicious”</i>. Role models matter, and like me, you may have
observed those who are incapable of managing well, because they simply have
never witnessed it. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">By contrast, many of
the senior figures in my Conversations interviews gush about the one person who
truly inspired them.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">John referred too to an early BBC local radio manager who <i>"managed
in the old Colonial style"</i> – and would not even allow staff in the lavatory when
he was using the urinal.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgV6KNeJPdxfpdj2xccjwu3-IyjwVOQkDHCxYYfL2gLbthC3cjoAizVWx5bckmZptU9uepa8_HiWHK6mUSP1cUlbqla6qt0LJxG0Tl7leQzjE4YtNzyuavV16GBsDkN9Ey223osnTNwag/s1600/ElbD9ixM_400x400.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="400" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgV6KNeJPdxfpdj2xccjwu3-IyjwVOQkDHCxYYfL2gLbthC3cjoAizVWx5bckmZptU9uepa8_HiWHK6mUSP1cUlbqla6qt0LJxG0Tl7leQzjE4YtNzyuavV16GBsDkN9Ey223osnTNwag/s200/ElbD9ixM_400x400.jpg" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When faced with a critical early career decision in his BBC
local radio days, <a href="https://podfollow.com/radiomoments-conversations/episode/e7b0f9e697459ce06c2f99e623d0982549a465e7">Simon Cole</a> told of a senior BBC radio manager who agreed to
meet up with him to talk over the dilemma. Simon recalls that the lofty chap
took the trouble to find out all about him, afforded him generous time and counselled
wisely, even though that advice led Simon away from the BBC. Simon asserts how he
<i>“respects </i></span><i style="font-family: Arial, Helvetica, sans-serif;">above all other”</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> qualities” <i>“the ability to give people time and to
respect potential”</i>. <i>“We never know who the next great leader is until we spend time
with someone who at the moment might not look like they’re going to be the next
great thing”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Great leaders persuade and influence. Simon Cole refers to another
encounter: <i>“like those great people in your life, he persuaded me that what he
knew was good for me was the right thing to do”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Simon recalls too making a text-book error as a
producer at Piccadilly, prompting his MD Colin Walters to walk into the studio
asking:<i> “tell me, do we employ producers to ensure mistakes like that don’t happen?”.</i>
</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“Yes”,</i> murmured Simon. <i>“OK”</i>, said Colin:<i>
“Just checking”.</i> There’s a way of making sure things don’t go wrong, and it’s not
always telling off someone who’s already furious with themselves.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirCc3tjRr74yUPjlU3Q35o1rNGdHvr7glwr-T2kYD2rvL7be5p8jo878QC5Ow0dWEk4kn9yLJTM809VcZO3yB4x6yqe0xGjN6laeyjdh3tqa94X1Wx8DJHMEt-P2KwoPCQRcnYavoxciQ/s1600/p025nf7v.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="320" data-original-width="320" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirCc3tjRr74yUPjlU3Q35o1rNGdHvr7glwr-T2kYD2rvL7be5p8jo878QC5Ow0dWEk4kn9yLJTM809VcZO3yB4x6yqe0xGjN6laeyjdh3tqa94X1Wx8DJHMEt-P2KwoPCQRcnYavoxciQ/s200/p025nf7v.jpg" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“It’s easy to know what you’re good at – more difficult to recognise
what you’re not very good at"</i>, observed former <a href="https://podfollow.com/radiomoments-conversations/episode/cca756031d2aad508354d2f14685861d9d66c71f">Radio 1 Controller, Andy Parfitt</a>. Former Chrysalis and Orion boss Phil Riley agreed: <i>“I was never going to maximise my potential as an on-air presenter
but I was quite good at organising other people and helping other people get
the best out themselves”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">On managing change, a key job for any leader,<a href="https://podfollow.com/radiomoments-conversations/episode/c54ac25b4f2567b48fef0b7349b7e9adbeb09d10"> Dirk Anthony </a>(former
GWR and GCap programmer) talked about the rigour and preparation needed:<i> “My biggest
interest in today’s world is leading change and how you bring about results
through change in a way that’s safe </i></span><i><span style="font-family: "arial" , "helvetica" , sans-serif;">- for people
and for businesses, for organisations for shareholders”.</span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst sound, reasoned judgement is key, few great leaders
can demonstrate success without risk. In the words of John Myers, who was given
18 months to win licences or lose his job: <i>“Life is a gamble”.</i> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Many leaders embrace failure. The thinking
goes that failure aids learning and if you’ve never failed you’ve never taken
quite enough risk; and Simon Cole laments the way it is viewed by Brits.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"I've always been that elder brother - and occasionally, headmaster. I have never believed in giving people a real bollocking. I have a couple of times." - </i><a href="https://podfollow.com/1459316952/episode/b5e1391c8a1c5b6d83d73669f7d28b46cd7f447f/view">Tim Blackmore</a> - early Radio 1 and Capital producer and programmer</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s not a popularity contest. Famously, Margaret Thatcher said:<i> "If you just set out to be liked, you will be prepared to compromise on anything at any time, and would achieve nothing". </i>John Myers </span><span style="color: #181818; font-family: "arial" , "helvetica" , sans-serif;">referred to an early boss who was <i>“A lovely man - but
probably the worst (manager) I’d ever met”.</i></span><span style="color: #181818; font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="color: #181818; font-family: "arial" , "helvetica" , sans-serif;">Great leaders can polarise. Whilst so many I have interviewed have had some
flavour of Richard Park story to relate, there is no doubt about the way he
made people feel when he wanted them to feel good. <a href="https://podfollow.com/radiomoments-conversations/episode/c0732187abd47348543ab388eb7b5804b4eef955">Pat Sharp</a> relates how Richard
took him out for a lunch after his last show.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s stressful. Andy Parfitt described managing change at
the network as “hugely stressful” and, on leaving the Radio 1 Controllership
after 13 years, he confessed:<i> “You get used to being slightly on that adrenaline trigger
and that takes a long time to withdraw. The effects of that for a decade are not
trivial”.</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In politics, Prime Ministers
are usually retired by their country or their party looking visibly older than
when they took office. Do our radio station leaders know when it’s time to step
down?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Leaders talk to their staff. John Myers’s PA recalls how long
it would take him to get to his office when walking through the building as he’d
stop to chat merrily to members of his Team. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> <a href="https://podfollow.com/radiomoments-conversations/episode/acd826c055331e86305c4f75d29eb60b0f592342">Former Radio 2 Controller </a></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://podfollow.com/radiomoments-conversations/episode/acd826c055331e86305c4f75d29eb60b0f592342">Lesley Douglas</a> recalls how, in her early
career, her Director of Radio visited her in her own territory: <i>“she came to my
tiny little office in the corner of the ground floor of Western House and sat down
and said please will you stay for six months”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio is a mad world – and the greatest presenters can,
on occasions, be complex to handle.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Andy
Parfitt insists on respect: <i>“You (managers) have to like or love and have a
passion for what they (the talent) do”.</i> If as a programmer, you feel you have
no faith in your station’s breakfast show, you really should be making a change
rather than making the team’s life a misery. You have to believe in it.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Often top talent may be earning more than you are – and seemingly
less dispensable than you are. With regard to Chris Moyles, Andy said: </span><i style="font-family: Arial, Helvetica, sans-serif;">“I really
got on with Chris and admired him. If you have an authentic admiration for what
they can do – then you’re at the starting gate”.</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> Lesley Douglas’s love for
Chris Evans was clear to see. Regardless of reporting lines, wise leaders
cultivate a special bond of trust with the talent who define their station: <i>“It’s a ridiculous
word ‘manage’ talent – because you can’t" </i>said Lesley.<i> "The only way to get the best out of on-air
talent is to have an ongoing relationship, a consistent relationship. The important
thing is to talk about things so they don’t become big issues”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSSTfQhpZ1OLR4P3ZViR-rwllDoFmZTbiuUzAnQzRt5XmXB8rIZbzNPYam5sW4NiudVYWl4881cuV9HEOTL8yxnCFr4C_L306rBJMKYJ2WzLN4VCHLCI-Bp7qrMmRjmJv856zc2xnSt5I/s1600/stream_img.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="381" data-original-width="680" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSSTfQhpZ1OLR4P3ZViR-rwllDoFmZTbiuUzAnQzRt5XmXB8rIZbzNPYam5sW4NiudVYWl4881cuV9HEOTL8yxnCFr4C_L306rBJMKYJ2WzLN4VCHLCI-Bp7qrMmRjmJv856zc2xnSt5I/s320/stream_img.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This ongoing relationship with key individuals point was
echoed by John Myers speaking of his GMG boss: </span><i style="font-family: Arial, Helvetica, sans-serif;">“He often just rang up to see
how I was doing. Never work for anyone you don’t like or respect”.</i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Supporting your team is key. John Myers used to tell with a
smile how he often did not show his presenters listener complaints </span><i style="font-family: Arial, Helvetica, sans-serif;">“The reason I
never told you is because I never agreed with the complaints”.</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> The fruits are
clear when talent and leaders reflect fondly on their firm but supportive influences,
whether Chris Moyles on Andy Parfitt or BBC Northampton’s Bernie Keith on
</span><a href="https://podfollow.com/radiomoments-conversations/episode/8b11787c17edaf9593d3c144bbeb89a5bfe290a7" style="font-family: Arial, Helvetica, sans-serif;">Stuart Linnell.</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> Lesley Douglas pays tribute to a former Radio 2 Controller Frances
Line: </span><i style="font-family: Arial, Helvetica, sans-serif;">“incredibly supportive of me personally”.</i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;"><br /></i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">“People call them the soft skills. In fact, they’re the
hardest skills to learn”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">, said Dirk Anthony.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Great leaders are not threatened by the calibre of those they
recruit: </span><i style="font-family: Arial, Helvetica, sans-serif;">“Find the best people you can get – and go for them”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">, said Lesley Douglas. The legendary Jim Moir would say </span><i style="font-family: Arial, Helvetica, sans-serif;">"cast up".</i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As a manager, you will become better. <i>“I learnt a great deal about management and managing people. </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>I don’t think I got it all right at all – in fact, I was probably getting more wrong than right ‘cos I was just 30 or 31”,</i> said <a href="https://podfollow.com/radiomoments-conversations/episode/7bc3e5fed88abeaac071dca71b310e3951ca61bf">Phil Riley</a>. Support matters too: </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"I was a little out of my depth",</i> confessed <a href="https://podfollow.com/radiomoments-conversations/episode/f0e4c9ba6a08dc56bea0a20f36a52ae9583807a3">Helen Boaden</a> (Radio 4, Head of BBC News, Director of BBC Radio) as she was promoted to her first senior role: <i>"I was the most junior member of the management team. I had to make the first compulsory redundancies in news in ten years - and not a single BBC senior manager came to help me - and I have never let that happen to anyone else".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjjmx7ippNSRiLkyVjrEi_XFOJeVrc_k_ZP6vfXnBM4GgM7FUIW5ksX6tvaxa7UoYYlTuS1iq1H6-xg05lkQk3asmF1wdypGV_TOyuAExCjiID5bfqH15tUqVdaeDp3VGMCV9vQKwKaSM/s1600/p014n6w8.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="416" data-original-width="336" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjjmx7ippNSRiLkyVjrEi_XFOJeVrc_k_ZP6vfXnBM4GgM7FUIW5ksX6tvaxa7UoYYlTuS1iq1H6-xg05lkQk3asmF1wdypGV_TOyuAExCjiID5bfqH15tUqVdaeDp3VGMCV9vQKwKaSM/s200/p014n6w8.jpg" width="161" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">People need to be recognised. Paranoid, insecure creative
types such as many presenters certainly do. If you are on-air, nurturing even
groundless fears about whether your manager rates you, you are possibly not
going to produce your best work. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">You’ve
got to believe in yourself to even bother opening your mouth on-air; and your
manager should help that with genuine and specific approbation. Helen Boaden related with a smile the early feedback she received as a manager, when a programme producer implored her to start by saying something positive about the programme before launching into what could be better.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">After a challenging year at Orion Media, Phil Riley sent me one of
his hand-written notes. I know the exact words he used - as I have kept it to
this day. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Whether a note or an occasional smile and thumbs-up through
the glass when you’re on-air - it all pays dividends.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In radio and, I guess many sectors, the spirit of the office counts for something. We've all worked in a building where a visit from a
head honcho casts a cloud which can last months. </span><i style="font-family: Arial, Helvetica, sans-serif;">“You’d have men walking about
in suits – and as nice as they were on the surface, they weren’t Virgin and
they weren’t Ginger”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">, said </span><a href="https://podfollow.com/radiomoments-conversations/episode/bae845d8b1b7b052eeee4a121139bbf1e669dbe5" style="font-family: Arial, Helvetica, sans-serif;">John Revell </a><span style="font-family: "arial" , "helvetica" , sans-serif;">(Virgin, Ginger). On the other hand, regulator and programmer <a href="https://audioboom.com/posts/7228589-martin-campbell-presenter-and-regulator">Martin Campbell</a> spoke of how other leaders use 'scarcity' constructively.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">What other qualities are needed?</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Andy Parfitt attributed<i> “Courage of conviction
and intellectual rigour”</i> to his predecessor Matthew Bannister.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Andy alluded too to the British military doctrine: 'Serve to lead'.
</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><i><span style="font-family: "arial" , "helvetica" , sans-serif;">“You’re there as the boss - to serve your
people - and that service might be sometimes dishing out a total bollocking when
something‘s gone wrong that easily shouldn’t have gone wrong
- but that service is also about supporting and mentoring and coaching </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">and so on…”.</span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Great leaders aim high, but things can get in the way. Andy Parfitt said: "<i>We’re all
a product of our limiting assumptions – and it took me quite a long time to
undo those limitations"</i> (as a comprehensive school kid). </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">He
suggested: <i>“ambition and investment and clarity of where you think you’re going
is required”. </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> Similarly, </span><span style="font-family: "arial" , "helvetica" , sans-serif;">John Myers talked of how he felt when being
summoned to meet Sir Bob Phillis at the Guardian:<i> “(I was) the Carlisle lad who
left school with no education whatsoever heading down to London to Guardian HQ
to see the guy who had been deputy DG of the BBC to talk about radio”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Behind the public confidence of many great leaders lies some private and healthy self-doubt.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Follow the RadioMoments Conversations podcast <a href="https://podfollow.com/radiomoments-conversations">here</a></i></span><br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a> </span><a href="https://www.davidlloydradio.com/" style="font-family: arial, helvetica, sans-serif; font-size: small;">Contact me</a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s1600/Radio+Secrets+Book+Cover+3D-large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1600" data-original-width="1356" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s320/Radio+Secrets+Book+Cover+3D-large.jpg" width="271" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> New! Out now!</i></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i> <a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X/">RADIO SECRETS </a>- An insider's guide to presenting and producing powerful content for broadcast and podcast.</i></span></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
<br />
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com7tag:blogger.com,1999:blog-6035010336535558578.post-26633451304561560382019-08-08T21:44:00.003+01:002019-08-12T14:56:55.421+01:00The Future for News<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTaeHnoxJywFTxf8bqVqpYuEIisPcr_-ZNujs-y5YgIKwWSi-s0PZUqiRGgPTCf7GDg1oU9E-NJixmqfJI4WC_tjhWwHL8QricKjwbnvIhdh2yHFnCU9PUINE-L3R5YLg789a6yXjVxXY/s1600/social-media-1989152_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1071" data-original-width="1600" height="214" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTaeHnoxJywFTxf8bqVqpYuEIisPcr_-ZNujs-y5YgIKwWSi-s0PZUqiRGgPTCf7GDg1oU9E-NJixmqfJI4WC_tjhWwHL8QricKjwbnvIhdh2yHFnCU9PUINE-L3R5YLg789a6yXjVxXY/s320/social-media-1989152_1920.jpg" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">I can’t be the only person who watches the opening sequence of
the Ten ‘O Clock TV news – and then promptly switches over. It’s a far cry from when I’d sit there with a cup
of tea and salmon sandwich, transfixed until the dying strains of the programme’s
closing sig tune.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">They’ve told me the headlines I need to know – and that’s
enough.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">As for the other stories they’ve
chosen, they’re not the one I’m interested in – or they’re ones I already had
had my fill of.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">No offence to the BBC’s fine editorial team, maybe things are just changing.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast news began on radio in 1922, with Arthur Burrows chuntering through a few pages of foolscap - from a rowdy meeting with Winston Churchill to the billiards scores. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In many ways, news has changed little since – with TV
bulletins a video variant of the radio options. Sure, we’ve now got actuality, two-ways
and frightening animation, but we are still force-fed hourly lists
of stories on linear media. Some we are interested in, some we are not.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, we may feast our news appetite in several efficient ways, with news users drawing on an average of 6.7 different sources (<a href="https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/news-media/news-consumption">Ofcom 2019</a>). Which media will play which roles in the future? Do the broader range of sources make matters clearer - or do we become more judgemental in discarding seemingly conflicting accounts?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Criteria</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In news consumption, I theorise a number of factors come into
play, although those better qualified than me have likely written lengthy books on the matters.</span></div>
<div class="MsoNormal">
<br />
<ul style="text-align: left;">
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Relevance and convenience</span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Immediacy</span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Perspective, trust and transparency</span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Analysis and depth</span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Investigation and challenge </span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Responsibility </span></b></li>
<li><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Reflection, comfort and occasion</span></b></li>
</ul>
</div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Has digital media has turned <b>relevance</b> on its head? We connect with the story about the school our child will attend - and we
connect equally to a photo of a slain elephant in Zimbabwe and the story behind it. The communications
democracy which now exists may be eroding that old journalist tenet about the
relationship between distance and caring. A story has </span><b style="font-family: Arial, Helvetica, sans-serif;">relevance</b><span style="font-family: "arial" , "helvetica" , sans-serif;"> because
we care about it - or the treatment makes us care. It can affect us directly or
emotionally – whether down the road or across the globe. What does that mean for local media - not least in pretend regions invented by broadcasters?</span></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;"><br /></b></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhto_zO1-Ic-mucd1IKbCMutOQIbZcjLyO5CJ7QGJsXILqf7AfmaGIQotQN6lVKgHDnuVXk0ieJXVHc_uiV_NzP3_XAmH-e25-4rTTUIMpR9qOyrCSoluSk9pmdCNx4hwzBWRDyu8h7rBU/s1600/Overall.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhto_zO1-Ic-mucd1IKbCMutOQIbZcjLyO5CJ7QGJsXILqf7AfmaGIQotQN6lVKgHDnuVXk0ieJXVHc_uiV_NzP3_XAmH-e25-4rTTUIMpR9qOyrCSoluSk9pmdCNx4hwzBWRDyu8h7rBU/s400/Overall.PNG" width="400" /></a></div>
<b style="font-family: Arial, Helvetica, sans-serif;">Immediacy: </b><span style="font-family: "arial" , "helvetica" , sans-serif;">we want the news we need - now. When we
hear a worrying bang outside, we turn increasingly to social media and digital, as neighbours pitch
in with their accounts of what's happened - and their odd theories. Ofcom's 2019 survey suggest 66% (and rising) of adults 16+ now use 'the internet' for news, compared to 75% (and falling) using TV - with 'internet' leading by some margin amongst 16-24s (83% use); and similarly minority ethnic consumers. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Then, swiftly, as conflicting reports emerge from the man on the street - we
want </span><b style="font-family: Arial, Helvetica, sans-serif;">perspective and trust</b><span style="font-family: "arial" , "helvetica" , sans-serif;">. We need to hear from someone with ability
and access to give reliable insight. The pedigree and reputation of the big
news purveyors will likely be ever more important here. Heightened
transparency on their funding may become relevant - and a better public understanding on how they are regulated - and a proud trumpeting of such regulation. The protagonists
– the council, police, fire brigade etc – are also seen as trusted ‘experts’, now acting as their
own publishers for the first time.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">In general terms, w</span><span style="font-family: "arial" , "helvetica" , sans-serif;">hilst one </span><span style="font-family: "arial" , "helvetica" , sans-serif;">can now assemble one's own online 'news page' from a variety of sources, most people still turn to familiar sources. They are not only trusted - they are <b>convenient</b>. News can be sourced anywhere - but to what extent can people be bothered to act as their own news editor - and do they know what they're doing?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Then we seek understanding through </span><b style="font-family: Arial, Helvetica, sans-serif;">analysis and depth</b><span style="font-family: "arial" , "helvetica" , sans-serif;">.
What exactly happened? What are the facts? Why has this happened? What are the
key players saying? What happens next? Whilst analysis has traditionally pursued
‘truth’, our world is increasingly more complex - and consumers show ever more suspicion. I witness the excellent Evan
Davis on the PM Programme on Radio 4 increasingly ‘showing his workings’, as
my maths teacher used to say: that was one perspective – and here is another – and you will form your own view. It’s correct that this is now seen as a perfectly
acceptable approach rather than simply engineering an uncomfortable ding-dong. (BBC World Service explains <a href="https://www.journalism.co.uk/video/delivering-something-different-bbc-world-service-fulfills-six-user-needs-to-engage-younger-audiences/s400/a731718/">here</a> why 'covering breaking news is not enough for today's audiences'.) </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The case for the expensive business of proactive </span><b style="font-family: Arial, Helvetica, sans-serif;">investigation</b><span style="font-family: "arial" , "helvetica" , sans-serif;"> remains. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> Many</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> matters need unearthing and scrutinising.
Original journalism from curious and persistent dedicated professional asking the questions
that no-one yet has.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">There is clear case for </span><b style="font-family: Arial, Helvetica, sans-serif;">challenge</b><span style="font-family: "arial" , "helvetica" , sans-serif;"> too,
where an offending figure needs to be heard being held to account; justice
being seen to be done. In the wake of Brexit, some broadcasters have begin the healthy process of scratching their heads wondering whether they actually asked the right questions.</span></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;"><br /></b></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;">Responsibility </b><span style="font-family: "arial" , "helvetica" , sans-serif;">is a thorny issue, if it is not to
confused with social engineering; and the work on <a href="https://davidlloyd-radio.blogspot.com/2016/12/if-it-bleeds-it-leads.html">constructive news/solutions-focusedjournalism</a> is highly relevant.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">‘What’s gone wrong here?’ may be an accurate story – but it does not represent the entirety
of any topic. Even ‘duly impartial’ broadcast media can ultimately affect the
world we live in by the stories it chooses to cover and how it covers them.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Finally, when something happy or troubling happens, people
want to talk. They want to </span><b style="font-family: Arial, Helvetica, sans-serif;">reflect, derive comfort - or share a sense of
occasion. </b><span style="font-family: "arial" , "helvetica" , sans-serif;">Are the evening local TV news magazines - which continue to
attract good audiences - as much about companionship and belonging as news.</span></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">Media solutions</span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The original news sources are changing, not least as newspaper circulations fall from 22m in 2010 to 10.4m last year.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Social media is growing, despite low trust levels (37% of users say it is impartial, vs 61% for radio). Facebook rules as the most common social media news source. The BBC remains the most followed news organisation, being used by just over half of Facebook and Twitter news users. New brands are breaking through, with Ladbible attracting 19% of Facebook news users, and Buzzfeed 17% (Facebook) and 14% (Twitter) - both ahead of established press titles. Of those who use traditional media, Global's radio stations reach a healthy 19% of traditional news media users vs Sky's 27% and DMGT's 25%.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">What future for the news bulletin? In a sense, they serve as a regularly updated landing page for the day and for the hour, helping us navigate the news of the moment through trusted eyes. We discover what's happened - and ascertain which stories we might want to hear more about. On linear broadcast, however, we only hear these updates at times the schedulers choose - on the hour or half-hour - and we are usually treated to at least a paragraph of further detail beyond headlines, whether we are interested in the specific or not. And - on broadcast - if we seek further insight into a story, we must turn to different media - or maybe wait in the hope that it might feature in a full news programme if it exists on that channel.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFBgLXZkx0X34-KbgNKmlgbWPTP7czPc-hMOeTyzkvkpu_EJLK3XDazFF5vzNbe0IbuBHoG-xsNuZbCSxsS-A-unKcXKNkDrQAELJ6rjXHABkWDBhrQv_qpnqnDGfMbu9vzos8YiHsY0E/s1600/Topics.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFBgLXZkx0X34-KbgNKmlgbWPTP7czPc-hMOeTyzkvkpu_EJLK3XDazFF5vzNbe0IbuBHoG-xsNuZbCSxsS-A-unKcXKNkDrQAELJ6rjXHABkWDBhrQv_qpnqnDGfMbu9vzos8YiHsY0E/s400/Topics.PNG" width="400" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Would radio stations have scripted lengthy news bulletins on the hour were the medium invented today? It's interesting that whilst a healthy 43% use radio for news, only 9% of those who follow news turn to radio for their fix of local news - despite the hundreds of stations broadcasting local bulletins. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">When we want to understand a topic, is the engaging informality of the Brexitcast podcast or Theo Usherwood on LBC more illuminating than a package, voicer or script?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst we will continue to value the major broadcasters doing the dirty work of exploring
of each day for us - and the necessary journalism – the trend to bulletin brevity will understandably continue. Whilst Ofcom will insist on preserving the news bulletin on music stations, arguably breakfast shows just pausing every so often to list the top stories - or the updated stories - would serve the same purpose. At present, someone waking up just after 8 and dashing out the house at 830 likely hears no news on entertainment radio.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">As voice-activated grows, one can imagine a future where we can scream 'more' at a radio or TV headline and expect further detail to be delivered, before returning to the linear. Similarly, another instruction might prompt insight into a story background. Where is the country? Why are these people fighting? And - could it offer immediate 'fact checks'?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Flash briefings on <a href="https://davidlloyd-radio.blogspot.com/2018/12/news-content-on-smart-speakers.html">smart speakers</a> are experimenting with the format, having concluded correctly that just seizing the radio model may not be the answer. Indeed, the brevity of a true ‘flash briefing’ as opposed to a full news bulletin is probably what the consumer seeks. But will they also become purveyors of specific news stories on demand: ‘Alexa, tell me the latest on Brexit’.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Who will own smart speaker content – today’s broadcasters or tomorrow’s communications companies – or trusted news anchors. 'Hey Huw Edwards, tell. me what's new'. Who will be the Uber of smart news? Is the NHS/Alexa arrangement, where asking her for flu symptoms will now serve the official NHS view, an interesting precedent - whereas Google Home still merrily tells you 'a fact I've found on the web'. What role will regulation play in this arena?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Rolling TV news - and radio newstalk on stations like LBC - appears to </span><span style="font-family: "arial" , "helvetica" , sans-serif;">meet contemporary expectations: when I want it - it's there. It </span><span style="font-family: "arial" , "helvetica" , sans-serif;">ebbs and flows with the news agenda, and is not afraid to dwell exclusively on the key topic at the expense of all others when the occasion warrants.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Will scheduled TV news programmes on general TV channels survive? Whilst BBC One TV remains a huge news source, the percentage of people who use it has fallen appreciably from 65% to 55% since 2010. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Will people continue to sit down to watch lengthy TV reports on topics in which they may have scant interest? In linear broadcast, maybe we</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> will feel more acutely the absence of a ‘next story’ button to skip the stories which do not chime.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">TV's broad linear audience, however, certainly has a role to play in helping a sense of occasion: the Olympic opening ceremony or the Royal Wedding.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkyqCIx814UeF0lcjMUf66iYC7U9Q2u9Vrjvpm8MDbFXyK9pPEYZKsw7RGc4se3pTL7XDscexrykpWvfnTScY3vf02EzpvD2TdBTPeWGVnRiSFeQmsfJEyVAyrNWQnmSEiuztV4yZC-F0/s1600/Family+andf+friends.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="298" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkyqCIx814UeF0lcjMUf66iYC7U9Q2u9Vrjvpm8MDbFXyK9pPEYZKsw7RGc4se3pTL7XDscexrykpWvfnTScY3vf02EzpvD2TdBTPeWGVnRiSFeQmsfJEyVAyrNWQnmSEiuztV4yZC-F0/s400/Family+andf+friends.PNG" width="400" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">What role does context play in news on social media? Those using it for news struggle to attribute the original source - and, whilst Twitter news users estimate 55% of their news tweets come from news organisations, almost half come from friends and family or others they follow, placing news is a specific personal context. In the same way, 45% of Facebook users accessing news organisation posts read the comments too. Popularity also plays its part, and the lists of most watched/read stories online can seem variously illuminating and worrying. Trending stories generate their own momentum.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">How can the social
media platforms better distinguish trusted content from the spurious – and who
will judge them? Should algorithms be the conscience of a nation, doing their best to serve us dependable content? What are the risks of that - and t</span><span style="font-family: "arial" , "helvetica" , sans-serif;">o what extent should regulation play a greater part? </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Press has endured a challenging generation as 18th Century titles have struggled to make a business in a digital world. Some have chosen paywalls, others not. Some, like the Times, supply the actual 'newspaper' in digital form, which looks reassuring familiar and yet often behaves oddly. Others, like the huge Mail-on-line, opt for a dedicated digital space. To what extent will we continue to want to 'read a newspaper' whether on paper or online. Will a UK podcast with the power and penetration of the New York Times Daily be created?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">But - when it comes to informed conversation and commentary, </span><span style="font-family: "arial" , "helvetica" , sans-serif;">comfort and companionship,</span><span style="font-family: "arial" , "helvetica" , sans-serif;">there will surely never be a medium to match radio.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.davidlloydradio.com/">Contact me</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s1600/Radio+Secrets+Book+Cover+3D-large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1600" data-original-width="1356" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s320/Radio+Secrets+Book+Cover+3D-large.jpg" width="271" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>New! Out now!</i></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X/">RADIO SECRETS </a>- An insider's guide to presenting and producing powerful content for broadcast and podcast.</i></span></div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<br /></div>
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com14tag:blogger.com,1999:blog-6035010336535558578.post-64284977404736105122019-08-01T11:27:00.000+01:002019-08-06T13:10:03.364+01:00The Radio Universe - Who's Listening Now?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As ever, the headlines on Rajar are about the launches,
losses and large growths.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Up above those headaches and smiles, we can pause to reflect on the bigger figures. The weekly reach of ‘all radio’ remains at 89% - and monthly reach greater. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">That’s
a huge, huge proportion of this country’s citizens, and much greater than some annoying
press commentators and ad agency folk appear to acknowledge. Radio is everywhere.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">But – it’s 89%, whereas it's often been at 90% – and sometimes higher.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkNDubAbxZBdJXunpAl0c5D0BOm-tYTopMvPxX-Jp0KphveGbdG3MPCZ8OX8rr1COfPjdXuGWx3CvoWLEuhkVOcwtuUXB1AYhYfesqZElBZNXAkom14RtM84wOsiDDWVGlEbbn7RRTWTs/s1600/recah+1.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="728" data-original-width="1429" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkNDubAbxZBdJXunpAl0c5D0BOm-tYTopMvPxX-Jp0KphveGbdG3MPCZ8OX8rr1COfPjdXuGWx3CvoWLEuhkVOcwtuUXB1AYhYfesqZElBZNXAkom14RtM84wOsiDDWVGlEbbn7RRTWTs/s400/recah+1.PNG" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There’s something bloody annoying about 89% (or 88.65% actually).</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Clearly, there’ll be rounding up and down and population
changes, but in broad terms, a full percentage point is around half a million
folk. And – for the record - it bounced down to 89% on occasions 20 years ago when
this Rajar methodology started, so radio is remarkably resilient. In the last five years, when taken to two decimal places, it's trended marginally down.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As someone
once said, if you want to punish a child these days, you don’t take their radio off them. I don’t have children, but parents tell me that their kids don’t have
quite the relationship we used to. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The medium’s penetration amongst younger audiences is falling – and that trend is clear.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Let’s not malign ourselves too much though -
back in the '70s and '80s, there was not a great deal else to do in life. There’s
just more competition generally for time.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> Although at an all time low - r</span><span style="font-family: "arial" , "helvetica" , sans-serif;">adio still commands a phenomenal (79%) reach amongst those tough-to-reach 15-24s - and 88% of kids aged 10-14 tune in too.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCCwF_LkgidKbjX79RTFMjpcUMbl5rE3J5sdMRj86cfHyN6BB_NgWoujWrvRnpmWsVKqXBnrMa5AjyHcVLR7Qk7PoOM_89C-AhWGdrCeuG2w-OXkEdbICh0DfXR1TiC-CRZbRijunue28/s1600/recah+12+.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="681" data-original-width="1404" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCCwF_LkgidKbjX79RTFMjpcUMbl5rE3J5sdMRj86cfHyN6BB_NgWoujWrvRnpmWsVKqXBnrMa5AjyHcVLR7Qk7PoOM_89C-AhWGdrCeuG2w-OXkEdbICh0DfXR1TiC-CRZbRijunue28/s400/recah+12+.PNG" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In terms of engagement levels, people are spending less time
with radio.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Again, life has changed in
twenty years – and radio’s ownership of people’s life still remains enviable. Over twenty years, the average time spent listening per week by adults (15+) has fallen from a high of around 25 hours to about
21 (but it was only at around 22 in 1999). For 15-24s it’s down more substantially from around 20 to around 13.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy_iQI60P-S81QxnenHAd64koPb89X01QPLgatnH4x2oRObn9k9xYnpy6BKwJ3azwIXFSbWNxPReFmJVa-1rUnydYu7gVOfKiTnznFf0RPqmlwE2stNAKpxfN-JncDQ_uz1LAN-Fi7abg/s1600/Ave+hiurs.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="712" data-original-width="1450" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgy_iQI60P-S81QxnenHAd64koPb89X01QPLgatnH4x2oRObn9k9xYnpy6BKwJ3azwIXFSbWNxPReFmJVa-1rUnydYu7gVOfKiTnznFf0RPqmlwE2stNAKpxfN-JncDQ_uz1LAN-Fi7abg/s400/Ave+hiurs.PNG" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Twenty years is a long time to analyse anything in our
fast-changing world </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">and these observations
serve to illustrate how remarkably resilient we are – but nevertheless, there
is some food for thought.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1dt0fykW3Umlt8HUtmJ2olkglfeclg-HMUO2kMgnVXq2mSGzbeGeEGzb3CiWFUnyPcjRJPYsSWpf_ZSUoQp2Y7BIpYXXsrU68zTlZIEr5X5HVoKxXoisjsXJO6PA_igDQvG3dGp-zSA0/s1600/ave+hours+1.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="693" data-original-width="1434" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1dt0fykW3Umlt8HUtmJ2olkglfeclg-HMUO2kMgnVXq2mSGzbeGeEGzb3CiWFUnyPcjRJPYsSWpf_ZSUoQp2Y7BIpYXXsrU68zTlZIEr5X5HVoKxXoisjsXJO6PA_igDQvG3dGp-zSA0/s400/ave+hours+1.PNG" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s great that Radio 1, Capital, Kiss and Fun Kids are generating exciting, relevant content for younger listeners. Other local and community stations go into schools and make a fuss - and that all helps too. Arguably, the BBC could do even more
(without treading on commercial toes). This is important for the future of our
medium. No-one really knows whether kids will grow into the radio habits of the Boomers. Frankly, I suggest they won't.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The other question is about on-demand listening and
podcasting. Whilst Rajar generates hugely useful data on platform listening and
on-demand habits through its excellent ancillary MIDAS study, listening to
non-linear radio is not accounted for by Rajar in the same way as a live
hour.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">When I listen to Radio 4’s PM at 11.00
at night, as I often do, poor Evan Davis gets no Rajar credit for it.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst I’m told that Rajar is looking actively at how podcast
listening might be accounted for specifically, there are no imminent moves to add
listening hours of on-demand content to the linear published figures for that
programme. The job of the Rajar currency is already hugely difficult with so
many stations – any new approach would have to be devised, agreed by its many partners – and paid for. I recognise it’s not an easy job.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">But who would not admit that the time is coming when all
this listening must be captured in one place – and value extracted from it. Radio
was once linear because it had to be. Now it’s not.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Destination programming (as opposed to consistent music
radio) will increasingly be consumed on-demand. Frankly, in future generations, it'll be odd that a radio station suddenly demands I think about the Athenians' vote to kill all the men of Mytilene at 9 in the morning just because Melvyn Bragg wants to - even when I’m really not in
the mood. Talk content and specialist curated music content will increasingly be consumed
when I feel like it, not when a station feels like transmitting it.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When running LBC, I spluttered with surprise at the number of listeners who were happy even to pay to listen to Steve Allen at a more sensible time of day. Failing to
account for this listening appropriately will increasingly produce a phantom loss of radio’s audience.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I, and many others,
have argued passionately that all the curated audio we bung into people's ears
is ‘radio’ and I look forward to the time when it will all be measured and acknowledged
equally.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.davidlloydradio.com/">Contact me</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s1600/Radio+Secrets+Book+Cover+3D-large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1356" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s320/Radio+Secrets+Book+Cover+3D-large.jpg" width="271" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>New! Out now!</i></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X/">RADIO SECRETS </a>- An insider's guide to presenting and producing powerful content for broadcast and podcast.</i></span></div>
<br />
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com5tag:blogger.com,1999:blog-6035010336535558578.post-31455096435286777072019-07-23T21:29:00.004+01:002019-07-24T09:39:38.091+01:00Today at 7.00 - Something is Happening<div dir="ltr" style="text-align: left;" trbidi="on">
<br>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEFzzprK2zPtxLbPMhK8IGA4jmh1ohYpUCvYPzsMcxCYOYWel_urIshx6D2TnH97DXxO8iiJSqUZjcXy0mLZH4AcG6tH5dYMBx5RTmYwS1wxJ41ip8fFPflSTNUfwrvrxSL7OBKurKLLQ/s1600/grimgreg.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="330" data-original-width="651" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEFzzprK2zPtxLbPMhK8IGA4jmh1ohYpUCvYPzsMcxCYOYWel_urIshx6D2TnH97DXxO8iiJSqUZjcXy0mLZH4AcG6tH5dYMBx5RTmYwS1wxJ41ip8fFPflSTNUfwrvrxSL7OBKurKLLQ/s320/grimgreg.png" width="320"></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When a non-radio person gallops up wide-eyed </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">and says: <i>“Have you heard Radio 1 this
morning?</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>I just wanted to carry on
listening but I had to go to work”,</i> you know the station has nailed it.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio 1's <a href="https://www.bbc.co.uk/events/ew9hj5/live/czvfhn">#Hideandseek </a>is back - and the game is on.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>‘There is a crack team of seekers back at Radio 1 HQ who you
can contact with any leads by texting 81199 or tweeting @BBCR1 using
#HideandSeek. If you’re onto something, they will be in touch’</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Greg James started his show this morning in suspicious mood - and promised his audience: <i>"We’ll all find out"</i> what’s happening. He confessed it may be a<i> "mess of a broadcast - and that’s fine every now and again".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">What is the difference between this and the radio stunts of yesteryear?
And why did it capture the UK last year, when Greg and Grimmers were
found in Liverpool after over 22 hours in hiding – and why is it doing the same
again?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If authenticity is the key word in today’s radio, this activity has
it in spades. No flashing lights. No huge idents in booming voices. Just some mates having genuine fun together and letting you get involved. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Seemingly rough around the edges, but delivered with huge skill. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The presenters play themselves, and the listener believes that.
Whilst we in the world of radio understand that things always need a little planning
to sound unplanned – one gets the feeling that presenters were genuinely only
told the absolute essentials. We used to do this with contesting, wherever possible, and the results shine through on-air. Radio exposes fake so easily.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There is rivalry and jeopardy - the hiders and the seekers. And given the honest innocence of the seekers, they can speak freely on-air about their suspicions and, </span><span style="font-family: "arial" , "helvetica" , sans-serif;">just like your maths teacher used to instruct: 'show your workings out'.</span></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;"><br></i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">“Last time…we didn’t know it was going to be any good. We didn’t know if we’d enjoy it - or if anyone would care. It felt proper lawless and felt
naughty”</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">(Grimmy)</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio 1 presenters take Hide and Seek seriously. But they
also take the piss.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It is effortlessly across the station. There is a role for
everyone - and everyone is involved. And they all seem to get on, creating a
party you don’t want to leave. That's true stationality.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The plot grows naturally – and the listener excitement grows
at the same pace. Not hyper to start with - like the noisy table in the restaurant
you really don’t want to be part of - but a conversation in which you cannot help becoming engaged. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlISPzAQxsM3-bAwRKhPDRt2MGPlRExtLRePubu-TgF8EiLBJAg9wctzoA8GuS1ObNbc-XeMmNjgSBajtZNpCxGcfFVwg4GzMWx8f3LNZDG-9HDmwsHGYy72vFDitc95rpmLa9oYP67g/s1600/EAJZONMW4AIfAgM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1146" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXlISPzAQxsM3-bAwRKhPDRt2MGPlRExtLRePubu-TgF8EiLBJAg9wctzoA8GuS1ObNbc-XeMmNjgSBajtZNpCxGcfFVwg4GzMWx8f3LNZDG-9HDmwsHGYy72vFDitc95rpmLa9oYP67g/s320/EAJZONMW4AIfAgM.jpg" width="305"></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s simple and easy to join. Who doesn’t know what Hide and Seek is. And the re-setting through the breakfast show with Scott – and later through
the day with everyone - is flawless. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The activity ebbs and flows - across the schedule; its presence at just the right level. There's no need to trouble with all the 'join us tomorrow' teasing - listeners will instinctively not want to miss anything.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s about the audience as much as about Radio 1. This is
inclusive - and the listeners have true equity in the journey - at whatever level they choose. <i>‘We need your help…please send all sightings, suspicions and theories
to Radio1 HQ’ </i>(Scott). Listeners Anna and Carlene were confident that they’d
seen Greg in Bishop Stortford. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It uses social media perfectly. Helping listeners to get
on-board; and to follow the thread to catch up when they've had other things to do in life. And
wherever you<a href="https://www.bbc.co.uk/events/ew9hj5/live/czvfhn"> look online</a> it’s across all the visual
presences - with an enviable attention to detail. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">But for the real spirit, you
have to turn on the radio.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s feelgood. And radio is all about mood. It’s why
listeners turn us on. And we need that more than ever just now.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And, of course, this has benefited from immaculate operational production; and the health and safely folk have also been creeping sensibly all over it. On-air, however, the precautions are delivered
by your caring elder bro not your mum: </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“we’re
not in hospitals, a fire station, police station… we are somewhere safe…not in a
collapsing building or scrap yard".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">But most of all, this activity features presenters listeners like - and care about. Radio 1’s current line-up have developed impressive audience chemistry – so their listeners care about what their mates are up to. Without that – this would
fail. Eager breakfast crews on stations across the UK often try to pull off
thoroughly praiseworthy feats, but so do people across the World each day who
are not on the radio. Sadly, we only really care when we connect with the individuals taking part.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I'd argue these arcs and plots create more memorable radio than many huge cash contests; and certainly more than the "...g<i>o online now to win" </i>activity. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">There are more views on these areas from many other programmers and presenters in my latest book, which is
out this week <a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X/">‘Radio Secrets’</a>. One programmer says ‘radio is no
longer propped up by tactics’. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Activity like this helps to keep radio famous – and we all
benefit. Whether Hide & Seek, Pass the Pasty or Absolute's wonderful Blockbuster Video story arc, UK radio is arguably delivering some of the most compelling activity it
ever has. And - in the most competitive radio environment we have ever witnessed
- the stakes are high. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.blogger.com/goog_2069027573"><br></a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.davidlloydradio.com/">Contact me</a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s1600/Radio+Secrets+Book+Cover+3D-large.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1356" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7lW89V_DScxHyNGiYbOtv00fPtunzhbAJeWb_FIlOk_mZOqzKtFooyR2E7TnK49Rmxzb9T7yTVPfSz3RMlEL7VX30K7jQ0h14GK4XQ7ig6QR3jpIFNoLbXpWfkKlfMuffXkiGsZU7Q8I/s320/Radio+Secrets+Book+Cover+3D-large.jpg" width="271"></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br></span></div>
<div class="MsoNormal">
<br></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Out this week!</i></span></o:p></div>
<div class="MsoNormal">
<o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br></i></span></o:p></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><a href="https://www.amazon.co.uk/Radio-Secrets-presenting-producing-broadcast/dp/178133384X/">RADIO SECRETS </a>- An insider's guide to presenting and producing powerful content for broadcast and podcast.</i></span></div>
<br></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com7tag:blogger.com,1999:blog-6035010336535558578.post-67636792579333209712019-07-09T21:16:00.004+01:002019-07-13T16:57:34.577+01:00'Broadcasting in the Seventies' vs Broadcasting in the Twenty Twenties<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFnnkWkL59oKv7WXLZS1oDumx0nzBrDlEmM84GzOVIQDKaRbG0_VkIr8o2qns5qyON7ELT3zQiaPIaxLV8q1jUhY3H-arZCHWo7yabbDQZclCT3desPARui158nzKwTp38YfOirHsd67A/s1600/IMG_0975.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFnnkWkL59oKv7WXLZS1oDumx0nzBrDlEmM84GzOVIQDKaRbG0_VkIr8o2qns5qyON7ELT3zQiaPIaxLV8q1jUhY3H-arZCHWo7yabbDQZclCT3desPARui158nzKwTp38YfOirHsd67A/s320/IMG_0975.jpg" width="320" /></a><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Fifty years ago
this week, the report ‘<b><a href="https://drive.google.com/file/d/1Ijq52dGrx9px1ePVRW1xDlz53XY7-u_u/view?usp=sharing">Broadcasting in The Seventies</a>’ </b>rolled off the Roneo
duplicator, penned</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "arial" , "helvetica" , sans-serif;"> principally by the BBC’s incoming
MD of Radio, Ian Trethowan. Although drawing on work </span><span style="font-family: "arial" , "helvetica" , sans-serif;">dating back
to 1967, in many ways, it could have been written last week.</span></span><br />
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">One familiar impact was that it created <i>"<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333;">a big banging
type of explosion"</span></i> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">(BBC exec, Gerard Mansell) </span><span style="font-family: "arial" , "helvetica" , sans-serif;">both inside and outside BH. Indeed, 137
BBC staff were so furious, they wrote to the Times to vent their spleen.</span></span><br />
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Listeners have
not changed much either. Wise </span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: #333333; font-family: "arial" , "helvetica" , sans-serif;">Frank
Gillard (then director of radio) had warned the chairman of the governors:
<i>“the radio audience is the most conservative audience in the whole wide world,
and you don’t come out with a great big statement that we’re going to make all
these changes. What you do is you infiltrate them slowly and gradually and
people get used to them, they take them in their stride”</i>.</span></span><br />
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The report valiantly sought
<i>“to adapt our (the BBC’s) service to a changing world to meet changing tastes
and needs”; and “to live within our prospective income for sound broadcasting
in the next five years”</i>.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">It outlined the recent changes in BBC radio and the latest additions to the clan, including the
Music Programme (part of Radio 3); Radio 1; and local radio. Now, it sought to <i>“rationalise and reshape”</i> to serve
the audiences of the concrete seventies. Much like today's digital adjustments, however, it agonised</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> over past changes being </span><i style="font-family: arial, helvetica, sans-serif;">“grafted piecemeal on to a tree planted in an earlier age of broadcasting”.</i></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The report insisted the BBC should not just concern itself with the biggest audiences
but also with <i>"</i></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;"><i>positive
responsibility"</i>. Whilst that phrase is not bandied around much in NBH today, the
territory is utterly and increasingly familiar.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family; , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family" , "helvetica" , sans-serif;">Like recent reports, the BBC was concerned at the end of the '60s about changing
audiences, albeit radio’s dirty competitor back then was TV, murdering radio’s evening
audience peak.</span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI2Gj1zlTUMKwfALvR9MCJQLi22HmSd8WBiqCup_pEIdbficBsTEJP47YT4kOjumabT1Sk4egm-4VpivqSrQNneRQwm7Sk6ODEYFZuq9nqwL9epGDBTSv8fGtJzPzf9WszslIQrenZpmQ/s1600/Ian+Trethowan.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="background-color: white;"><img border="0" data-original-height="171" data-original-width="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI2Gj1zlTUMKwfALvR9MCJQLi22HmSd8WBiqCup_pEIdbficBsTEJP47YT4kOjumabT1Sk4egm-4VpivqSrQNneRQwm7Sk6ODEYFZuq9nqwL9epGDBTSv8fGtJzPzf9WszslIQrenZpmQ/s1600/Ian+Trethowan.jpg" /></span></a></div>
<span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">Representing the regions of the UK was key too, with “<i>the
success”</i> of the local radio experiment </span><span style="font-family: "arial" , "helvetica" , sans-serif;">opening up <i>“new opportunities for broadcasting outside London”</i>.
The report alluded to <i>“centrifugal
forces”</i> apparent in <i>“society as a whole”</i>, yet <i>“growing resistance to the
apparently inexorable magnetism of London".</i> It concluded that<i> “not only
Scotland, Wales, and Northern Ireland (which) look for a separate identity”</i>.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Familiar challenges.
Familiar objectives. One difference is the number of licence fee payers: up
from 18m, at the time of the report, to around 26m now. <span style="font-size: x-small;">(There was a radio only licence at £1.5s or combined radio/colour TV at £11. Radio-only licences ended in 71).</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Radio’s
path ahead appeared ‘more complex’ than TV. Indeed, the Chairman of the BBC Governors was so excited about the BBC2 colour set in his drawing room that he guiltily conceded: <i>“we’ve got to talk to the public about radio and have a big drive on radio”.</i>
Quite right too.</span><br />
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;">One key focus would be audience targeting, recognising<span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial;"> that
many listeners now expected a <i>“specialised network</i></span></span><i><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; color: black;"><span style="float: none;">, offering a continuous stream of one particular type of programme, </span></span></i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>meeting one particular interest”</i>.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Accordingly,
Auntie suggested that all the things it had been lukewarm
about had actually been jolly good ideas all the way along, with Radio 1<i> “amply”</i>
confirming <i>“</i></span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;"><i>that there is a demand for pop
music, as distinct from the more traditional styles of light music”</i>. It attributed any deficiencies in the new service to a lack of resources, not because
of BBC <i>“inhibitions”</i>. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> Perish the thought.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">She also conceded that amount of programme sharing between
Radio 1 and 2 was a bit silly, or in the plummiest of BBC terms: “<i>the ride is not always smooth”</i>.
I suspect the next line was written after a BBC sherry: <i>“to their respective
fans, Emperor Rosko and Eric Robinson barely inhabit the same planet let alone
the same air waves</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>”.</i></span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjANNC5KU-t_TH4oQHj7IGPbBWMA_Epns9p2vqD3VSGrhweO2K3iPsQAym80XD6KV1_EklBtVwY28gAgym2Y1QzPbdHFWphjP08pSfhlstiIsMZmRtKzQc5ONzVwYIFTYAuxVmvf0dNWrI/s1600/Frank+Gillard.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="background-color: white;"><img border="0" data-original-height="351" data-original-width="254" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjANNC5KU-t_TH4oQHj7IGPbBWMA_Epns9p2vqD3VSGrhweO2K3iPsQAym80XD6KV1_EklBtVwY28gAgym2Y1QzPbdHFWphjP08pSfhlstiIsMZmRtKzQc5ONzVwYIFTYAuxVmvf0dNWrI/s320/Frank+Gillard.jpg" width="231" /></span></a><span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">So, hurrah for Radio 1 which was promised as much more unique
programming as could be afforded. Radio 2 meanwhile was promised: <i>“a new clear focus as another
all-music network, presenting all that is covered by the umbrella of 'light
music' - anything from Sinatra to Lehar. (It is sometimes suggested this should
be called the 'sweet' music channel, but light music offers more variety and
continuous saccharine)”. </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> To do this though, the report cautioned
that needle-time issues (which limited the amount played) would have to be
sorted, and some familiar Radio 2 </span><span style="font-family: "arial" , "helvetica" , sans-serif;">programmes would be shunted</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">to Radio 4 (which
some duly were, such as Woman’s Hour).</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The report muttered about the cost of Radio 3 </span><span style="font-family: "arial" , "helvetica" , sans-serif;">(still, to this day, expensive per listening hour by comparison to other networks). Sensibly, it planned to stop messing around
with two stations on the same frequency (Music Programme and Third Programme)
and just make it all Radio 3. Clear branding for a station now dedicated to <i>‘music
and the arts’</i>. The more factual programmes from the old Third Programme </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">(documentaries, current affairs) </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">seemed <i>“likely to fit better into a reshaped
Radio Four”.</i></span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">Radio Four would thus become the network we recognise today -
largely a speech network with <i>“a strong emphasis on news and topical programmes”</i>,
spiced with a few general entertainment programmes. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> PM, The World Tonight, Start the Week and Analysis were to be launched following this plan.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Use of frequencies will always be a thorny topic. In 1969, The
Government had appeared keen on identifying FM frequencies for Harold Wilson’s
beloved Open University, but the BBC proposed instead squatting on Radio 4’s FM frequencies
(let’s remember that using FM in 1970 was a little like using a DAB slot ten
years ago).</span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">It saw stereo for radio much like colour for TV, and so indicated
it would certainly strive to put BBC local radio in stereo. It would also try
to add medium wave support for BBC local which had been launched only on the new
FM band, by <i>“reallocating the medium waves now used for Radio Three as part of
a general pattern of providing improved medium-wave support for the other
networks and local stations”</i>. In due course, the</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">BBC was persuaded to hand some to the commercial
sector.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbAuuNBVQRdQJ2xxmLN8rZNLjYil9wsMB3cjjwR_CLiLx5oFme2AAxs4IDOHZ6WzqlmWx9SswD9cBFL-0YN-zbQiLagZb0p6rqqvi5GRxz-tdke09QsjKd4rIGib00Kw8BfuomUvyQ5ec/s1600/BBC+LOcal+radio.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="background-color: white;"><img border="0" data-original-height="351" data-original-width="624" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbAuuNBVQRdQJ2xxmLN8rZNLjYil9wsMB3cjjwR_CLiLx5oFme2AAxs4IDOHZ6WzqlmWx9SswD9cBFL-0YN-zbQiLagZb0p6rqqvi5GRxz-tdke09QsjKd4rIGib00Kw8BfuomUvyQ5ec/s320/BBC+LOcal+radio.jpg" width="320" /></span></a></div>
<span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">In local, it had a dig at those ne’er-do-wells proposing
local commercial radio: <i>“No human organisation should claim infallible
prescience, but we may fairly argue that the BBC was championing local radio
before some of its present advocates found their voice"</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;">. Of course, history
suggests the BBC had not actually bent over backwards to rally the local cause.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In proposing to grow the number of local
stations to 40, it proposed chopping the regional opt-outs from the national
networks.</span></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white;"><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">In getting more cash through the door, the BBC was going to tackle those who failed to cough up their shillings. Maybe it planned to install licence detector gubbins in a new fleet of Ford Capris. But, as now, the BBC was also keen to
highlight how much more was being done with licence fee cash: <i>“Since 1946, the
licence has risen only once, by 25 per cent. Over the same period output of
radio has gone up by 55 per cent”</i>. Also l</span><span style="font-family: "arial" , "helvetica" , sans-serif;">ike now,</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> it also flagged up staff
reductions. It considering too disbanding some of its orchestras, which was
to prove one of the most contentious proposals. Hell hath no fury like a BBC radio
listener scorned.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i style="background-color: white;"><br /></i></span></div>
<div class="MsoNormal">
<i style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif;">“</span><span style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; font-family: "arial" , "helvetica" , sans-serif;">With these proposals we believe we are offering a
service which would cater for at least a range of listeners' requirements as at
present, spanning the generations and the cultures, capable of meeting any
competition, and fulfilling the BBC's distinctive responsibilities as a public
service broadcasting organisation.”</span></i></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">In many senses, the media landscape has changed beyond recognition
since 1969, yet the BBC executive thumbing through this report on foolscap in 1969
would likely feel oddly at home now wrestling with today’s contemporary challenges,
although hopefully he’d notice those round the table better reflected the
diversity of UK citizens. He would, though, question why that the BBC‘s
vision cannot still be summarised in 13 pages.</span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">Sadly, I just cannot imagine quite so much attention being
given to the BBC’s radio output, despite its audience reach being likely greater
now than it was then.</span><br />
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white;"><i>email: radiomoments@radiomoments.co.uk</i></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white;"><i>Web: www.davidlloydradio.com</i></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="background-color: white;"><i>Twitter: @davidlloydradio</i></span></span><br />
<span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s1600/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1000" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s200/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" width="125" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.bookdepository.com/Radio-Secrets-David-Lloyd/9781781333846?ref=grid-view&qid=1562576605664&sr=1-1" target="_blank">Coming </a>on July 26th</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" width="131" /></span></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Check out <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725/ref=asc_df_1785902725/?tag=googshopuk-21&linkCode=df0&hvadid=310848069966&hvpos=1o1&hvnetw=g&hvrand=11263123277149291784&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006965&hvtargid=pla-565448586475&psc=1&th=1&psc=1">Radio Moments</a></span></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0px;">
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" width="124" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">Check out </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" style="font-family: Arial, Helvetica, sans-serif; text-align: left;" target="_blank">How to Make Great Radio</a></span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-size: x-small;"><br /></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<br />
<div style="text-align: right;">
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com2tag:blogger.com,1999:blog-6035010336535558578.post-80432956041522409292019-07-02T23:20:00.001+01:002019-07-08T12:48:38.903+01:00The BBC Annual Report 18/19 - Radio Summary<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSEeuWsNWPq0gL6gP8vcwr90pNmg2I7crUIUtMDIyRNEuzMlNlAYrWa3y3u1KZrwaLskEbkMK4X9Tcaa3axMCkCiq617gKaR9FODVmSTy4amQxebJ_JImd4aWVoFuU1shd__jdAHOILE/s1600/tv54-2-clementi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="900" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcSEeuWsNWPq0gL6gP8vcwr90pNmg2I7crUIUtMDIyRNEuzMlNlAYrWa3y3u1KZrwaLskEbkMK4X9Tcaa3axMCkCiq617gKaR9FODVmSTy4amQxebJ_JImd4aWVoFuU1shd__jdAHOILE/s320/tv54-2-clementi.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Another BBC Annual report and Accounts appears - for the year
2018 to 2019. Those of us who have assembled such things know that it is what is left
out and the nuances of how things are described which tell the real tale. Let´s wade
through, alert principally to mention of our beloved radio.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>BBC Sounds</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The app is thoroughly trumpeted in the report: </span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">A part of our
ongoing commitment to reinvent the BBC for a new generation…a brand new audio
product bringing together our live and on demand radio, music and podcasts into
a single personalised product</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I admire the
thinking behind the app, but I wish it was not the only thing about radio the
Chairman deigned to mention in his preface.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Later, the report adds that BBC Sounds had a great start
with more than 2 million app downloads. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Its
ability to personalise is much-vaunted, although I confess I am hoping for
further strides in this area, and also tighter starts to listen-again, so I don‘t
get a random two minutes of the Archers before my chosen listen.</span></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;"><br /></b></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;">Awards</b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The DG is rather proud of his mantelpiece of 36 awards which
</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">swept
the board</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="background: white; color: #222222; font-family: "arial" , "helvetica" , sans-serif; line-height: 107%;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">at the Arias (no mention of the Radio
Academy). </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">There were some worthy winners
for sure, </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">with Radio 1 as National
Station of the Year.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">BBC Radio Leeds was
mentioned too, as Local Station of the Year. Other programmes recognised include
Rabbi Lord Sacks’s Morality in the 21st Century on Radio 4 and New Age of Consent.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Elsewhere, Matt‘s excellent British Podcast Awards get a
mention. Brexitcast is even honoured with a pic; and is dubbed </span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">irreverent but analytical</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;"> and </span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">unashamedly
geeky</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">.
</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">It certainly deserved its accolade, and,
as I tweeted, is actually some of the very best </span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">radio</span><b style="font-family: Arial, Helvetica, sans-serif;"><span style="line-height: 107%;">'</span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">. If 5 Live sounded like that itself
more frequently, it would grow its audiences. I think Chris Mason was correct
on the Radio Today podcast when he suggested that styles will seep from podcasting
to radio, and vice versa. That is good news as Brexitcast’s informality has
oodles of the relaxed authenticity which today’s best radio features.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 2018, podcast downloads for Radio Wales and Radio Cymru
combined saw a 50% increase year-on-year.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Radio Current Affairs is mentioned too, albeit sans mention of Mair, for
continuing </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">its daily podcast reporting from
the Grenfell Tower Inquiry.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>News</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst a general comment, rather than radio-specific, the DG
talks of how determined he is ’to explain the news as well as report it. We’re
taking more time to explore the context behind the events – the why as well as
the what’. I believe the BBC´s efforts in this arena are impressive, and a tribute to
the correspondents who have been working in unprecedented circumstances. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC’s research suggests the opposite, however,
with the proportion of people who think BBC News and Current Affairs is
effective at helping them understand what is happening in the UK/world today
dropping from 73% to 70% and those saying it is ineffective rising from 12% to
15%. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Maybe our country is simply becoming
more difficult to understand.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I still feel the BBC could be bolder in defending itself and
presenting the evidence of its processes, against the tide of hugely ill-informed and often
downright nasty comments about </span><span style="font-family: "arial" , "helvetica" , sans-serif; line-height: 107%;">'bias' and its</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> journalists. Indeed,
in general terms, I think we should see and hear more from both the DG and
Chairman on this and other matters.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Quality</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Those who feel BBC radio is decent quality falls from 81 to
75% and distinctiveness falls from 77%-73%. Cited in this section as good
examples are The Reith Lectures </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">BBC
Radio 4’s All in the Mind and the BBC Loneliness Experiment. The Infinite
Monkey Cage is mentioned again this year, marking its 100th episode.</span></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;"><br /></b></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;">Local News Partnership</b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The Local News Partnership has ’succeeded beyond all
expectations’ with more than 78,000 stories supplied. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The report says the approach is now attracting
international attention from other countries keen to replicate its success. I
am in Germany at present, and there were questions about it (not that I
represent the BBC). I would say that the TV channel I chair makes use of this
source. The BBC reminds us that the Culture Secretary, Jeremy Wright, has paid tribute
to the scheme’s success and its contribution to local democracy,whilst the
Cairncross report on the future of UK media called for it to be extended.
Beyond this report, I gather the BBC is keen on a broader local democracy foundation,
with funding from such sources as silicon valley.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>The World Service</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The World Service merits a mention, owing to its landmark
year, with the ’biggest expansion in over 70 years’, now operating in 42
languages and growing its audience to 319 million from 279.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Like our Prime Ministers, the BBC seems to
get more fair recognition abroad than back home. The BBC would blush on hearing what I witness being said about it when I am overseas.</span></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;"><br /></b></div>
<div class="MsoNormal">
<b style="font-family: Arial, Helvetica, sans-serif;">Local Radio</b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The DG has a wry dig at commercial radio “As others move
away from local radio programming and replace it with shows based in London, we
are investing more and creating new shows on our local stations’. He cites the
150 new shows in the evening on BBC local radio ensuring ’local radio stations
better reflect the communities they serve’. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">’More than 80 of the new evening shows are presented
by people new to broadcasting and many of them are now being featured elsewhere
on our output’.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As I have written elsewhere, I am sure some great new talent
and some excellent output is included in this development, but BBC folk around
the country mutter to me about its varying quality. And, as John Myers said,
are evenings the right place to start when you are reinvigorating a
network.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">And as I said, I worry about
radio stations with a lack of focus in a competitive world and question whether
audiences will find the new offerings.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I
suspect someone will also work out the cost benefit too in due course which,
whilst rightly not the sole criterion, will be questioned as economies are demanded. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The new programmes help the
amount of BBC Local Radio and nations radio hours of output in England (excl.
London) rise to 236,870 from 222,946 hours.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In explaining BBC local radio strategy, the report stresses
the need to </span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">champion</span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;"> all audiences across England, </span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">particularly underserved audiences</span><span style="font-family: "arial" , "helvetica" , sans-serif;">.
This means we have to transform the BBC’s audience offer as well as helping to
grow the creative and economic impact of BBC England. In Local Radio our
mission will be not only to provide local news but to reflect and connect with
audiences by owning the local conversation. We want to provide opportunities
for those new to broadcasting and be a place that seeks to constantly innovate</span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">.
Ironically, the very word</span><span style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px; vertical-align: inherit;"><span style="vertical-align: inherit;"> </span></span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;">champion</span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;"> was taken out of the operating licence as it
transferred from the Trust to Ofcom. After two years without a clear audience target, I am pleased to hear of one at last. I shall be more reassured when I can ask
any member of BBC local staff what their objectives are, and get a really decent
answer.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Commercial radio´s changes in Wales are also cited: ’it was
a year of significant audience and industry change in Wales with both major
commercial broadcasters ending locally-produced breakfast programming. BBC
Radio Wales marked its 40th anniversary in November with a major expansion of
its FM footprint, but the radio audience landscape continues to be challenging,
leading to changes to the Radio Wales breakfast news programme’.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Music, Comedy and Sport</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">’Our Classical Century’ is highlighted, ’an ambitious year-long
season of documentaries and concert broadcasts...joining up all of the BBC’s classical services and performing groups for
the first time in one big idea’.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Across on Radio 1, ’Live
Lounge Month in November brought listeners performances from the biggest and
newest music acts including The 1975, Mumford and Sons and Jorja Smith, and
1Xtra continued to champion UK artists who get little mainstream media support’. BBC 6 Music featured ’new and alternative music from the UK and beyond and
gave significant support to emerging artists</span><span style="font-family: "arial" , "helvetica" , sans-serif;">’</span><span style="font-family: "arial" , "helvetica" , sans-serif;">. Lauren Laverne at breakfast is singled out and the renewed focus on the
amount and range of music played in daytime, with at least 30% of music played
in daytime being new.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">BBC Introducing continues to provide a weekly platform on
BBC Local Radio for the best new musical talent. The BBC does some great work
in this area, but I am not sure they have nailed its branding and promulgation.
It is worthy of a bigger stage and profile.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In comedy, Dead Ringers is mentioned with its satirical take on the world of politics and Newsjack’s ’topical comedy with sketches and one-liners submitted by the public’.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">BBC Radio 5 live and 5 live sports extra ’offered a wider range of sports than any other UK broadcaster in the last year’, with </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">’</span><span style="font-family: "arial" , "helvetica" , sans-serif;">comprehensive coverage of the World Cup in Russia being complemented by exclusive interviews in the World Cup Daily podcast’ and ’more Premier League matches than any other UK radio broadcaster, Test Match Special covered every England home cricket match and we broadcast live UFC for the first time’. Meanwhile, BBC Local Radio has more than 80 commentary deals with football teams.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Figures</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC radio reach figures look a touch lukewarm with every
single demographic/social class falling in both reach and time spent listening.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Women fall the most in reach, down from 62 to
59%. Of interest is the reach amongst C2DEs for BBC radio falling from a low 56%
to 53%. 55 pluses show the highest reach at 72%.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Hours spent listening amongst 16-24s falls further - down
from 4’39 to 4´20, with reach falling from 53% to 51%. This clearly remains a
challenge, but I hope the Corporation does not fall into the trap of icing
everything with youth appeal. That is not the answer.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The length of time UK adults (16+) spend with BBC Radio each
week falls from 10.03 to 09.33.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">BBC local radio spends 6m more than last year and its reach falls to 13.1% from 14.3%.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuE0-gM0n8WnB4MIsvW_gAArgjAMfByf4hoG9izYhCl7Lmgqh3-ki6qsGc7goOH6zss-IRexDsA68UaydTGYSYobKXpQ8DWcUh7F235YDghU3fMY7PUBofAs5eHTQ1O13DxMeFGSmpV7U/s1600/edit.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="420" data-original-width="641" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuE0-gM0n8WnB4MIsvW_gAArgjAMfByf4hoG9izYhCl7Lmgqh3-ki6qsGc7goOH6zss-IRexDsA68UaydTGYSYobKXpQ8DWcUh7F235YDghU3fMY7PUBofAs5eHTQ1O13DxMeFGSmpV7U/s320/edit.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Over the long term from 2013 to</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">now, average time spent listening to BBC radio per week falls from
10.33 to 9.28 per week, commercial radio is marginally up to 8.32, and
streaming grows from next to nothing to 2.32. Of course, listening to CDs and
the like has declined in that time. Weekly reach of BBC radio goes from 64.2 to
62.4 in the year, with commercial radio staying constant at 65.4. Music
streaming jumps to 25%.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The DG is chuffed at audience figures following ’some bold
choices’. ’Zoe Ball has hit the ground running as the new Radio 2 breakfast
host as part of a refreshed schedule, while there was new record reach for
Lauren Laverne in her own new breakfast slot on 6 Music….Jess Gillam, former
Young Musician finalist, as its youngest-ever regular presenter’.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">As far as the big shows are concerned, it is
probably a little early to claim victory, but were I Tone, I’d have mentioned
them too.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The overall picture suggests most BBC radio is costing more,
with fewer listeners. Prices are rising of course, and the competitive backdrop
has become increasingly vigorous.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio cost 504m, up from 480m.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Compliance</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Ofcom found the BBC to be in breach of the Broadcasting Code
for one Radio 4 matter, where ’the presenter should have been prepared to
provide challenge and context to Lord Lawson’s views on climate change’. That’s
an impressive compliance record for the entire radio output, and the lone complaint suggests too that Ofcom regulation can bite when it needs.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Technical</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The report marks the end of the installation of Vilor, and
the introduction of OpenMedia, the new newsroom computer system. I was shocked
to hear from other sources of the annual cost of the news predecessor ENPS, and would have been tempted to
rollout a replacement before waiting 20 years. Maybe it was a long
contract. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I would welcome updates in the
report on major IT projects including budgets, actual costs and timescales. I
would be interested to see the figures on actual spend on Vilor, including all installation, training and support.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>People</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The thorny topics of </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">gender
culture and career progression at the BBC are highlighted, and the BBC claims
progress. The efforts on-air are to be applauded and Mrs and Mr licence payer are now thankfully more used to hearing and seeing women doing all the things
which once appeared puzzlingly to be the province of men.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Outside of the report, the BBC Women group has suggested that the
reviews in this area remain painful and slow. If they are anything like my
contact with BBC HR or payroll, I can quite understand what they mean. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> "</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Stories featuring strong female leads and dramas
from female writers featured throughout the year on TV and radio."</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It feels naughty seeing the salaries but we all have a peek,
albeit this topic is well covered elsewhere. And whilst genuine fairness is essential, I hope it does not stop the BBC paying more to those with
considerably more experience and higher listener profile and value. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">It is odd seeing just how few programmes a
Today presenter hosts (140), compared to the likes of Scott Mills or Nicky
Campbell. With a few anomalies, as probably happens in all our salary lists,
the remuneration looks as i would expect and has parallels in the commercial
world. (Frankly, I would try out my newer presenters on Saturday mornings for
the Today Programme rather than trouble John H, but maybe he likes the Saturday
jaunt).</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The freelance tax matter is covered too, and a 12m sum has been classified by the NAO as irregular. ‘Whilst we would clearly have preferred not to be in this position, the Board considers that the approach being taken (including the settlement proposal which has led to the provision) is the most fair, and best protects the interests of licence fee payers’.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Five sexual harassment cases are reported, along with 81 bullying and harassment. 52 are closed, 24 ongoing with 10 withdrawn. The Average time to close a case is 108 days.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">I would be annoyed this year were I Jeremy Vine. Again this year, despite his hosting a top-notch popular show each day on Radio 2, doing all the things the BBC should and all the things at which radio truly excels, his only mention is in the salary list. And what of Greg James’s contributio</span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">n? This is where I start to fear whether the folk at the top actually get good radio.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"Without great people, the BBC is nothing. Our outstanding
programmes, services, radio, podcasts and journalism are only possible because
of the dedication, skill and knowledge of the people who work with us – whether
for a few weeks as a freelancer or for many years."</i> </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC is always lovely
at saying these things, and evidently well-intentioned, but my experience and
what I know of others</span><b style="background-color: white; color: #222222; font-family: sans-serif; font-size: 14px;"><span style="background-color: transparent; color: black; font-family: serif;"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">'</span></span></span></b><span style="font-family: "arial" , "helvetica" , sans-serif;"> suggests it simply is not sufficiently well-led or organised
to make people feel as valued as they should when they work for the world’s
greatest broadcaster. There is work to be done.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s1600/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1000" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s200/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" width="125" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.bookdepository.com/Radio-Secrets-David-Lloyd/9781781333846?ref=grid-view&qid=1562576605664&sr=1-1" target="_blank">Coming </a>in late July</span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" width="131" /></span></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Check out <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725/ref=asc_df_1785902725/?tag=googshopuk-21&linkCode=df0&hvadid=310848069966&hvpos=1o1&hvnetw=g&hvrand=11263123277149291784&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1006965&hvtargid=pla-565448586475&psc=1&th=1&psc=1">Radio Moments</a></span></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0px;">
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" width="124" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 12.8px; text-align: center;"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">Check out </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" style="font-family: Arial, Helvetica, sans-serif; text-align: left;" target="_blank">How to Make Great Radio</a></span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span><span style="font-size: x-small;"><br /></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com2tag:blogger.com,1999:blog-6035010336535558578.post-84767719190375806412019-06-17T20:49:00.000+01:002019-06-18T01:07:08.228+01:00Is There a Future for Local Radio?<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-w_uNQIbT37G_DjnhIF-IFad4g-2jzfDY0LR91auf5eVUcAtBsXO4jU_kJWRMA0r9xVH5zOQKGqhkI5w6axXTknJpHkt5F-Ya6uT5bkmBhA1GxzkOx3Ic6yl5D7kph12dJI61ruCxAVY/s1600/checkout-1654471_1920.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1316" data-original-width="1600" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-w_uNQIbT37G_DjnhIF-IFad4g-2jzfDY0LR91auf5eVUcAtBsXO4jU_kJWRMA0r9xVH5zOQKGqhkI5w6axXTknJpHkt5F-Ya6uT5bkmBhA1GxzkOx3Ic6yl5D7kph12dJI61ruCxAVY/s320/checkout-1654471_1920.jpg" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Ask the question: ‘<i>is local radio a good thing?</i>’, and you’ll get the same answer as you would to the question: ‘<i>are local corner shops a good idea?</i>’. Albeit from a driver who then promptly screeches off in their 4x4 to Tesco.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Local radio has been around for over 50 years. We’ve grown up with it; and maybe cherish those listening memories just as we recall our first car, home and true love. Is it still a decent idea - and, if it is, </span><span style="font-family: "arial" , "helvetica" , sans-serif;">how should it be structured and delivered in the most disrupted audio world since radio began? Would fresh thinking pay dividends?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Over the decades, local radio thinking has shifted in line with the Government of the day. It was anticipated that the first local stations in the '60s would be commercial rather than BBC, with BBC local radio arriving later - if at all - judging by the general Corporation apathy at the time. BBC local stations could have continued to seek additional local funding, as they did at the outset, rather than rely wholly on BBC coffers. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Commercial radio could have launched with a national model. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Community radio would have arrived in 1985, had the Home Secretary's plans been adopted that year. And in 1977, had the Annan committee recommendations been followed, both commercial and BBC local could have been sucked into a distinct joint authority.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We are where we are for historic reasons. In a time of unprecedented disruption in the audio world, should we think again on local radio?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Every piece of solid qualitative research I’ve ever seen, whether for BBC or commercial radio, suggests that localness is not the key driver for most listeners when choosing their stations. If it were, then national radio would not account for almost two thirds of all listening <i><span style="font-size: x-small;">(W1, 2019 - Rajar, UK)</span></i>. Trumpeting <i>‘we are from round here’ </i>is not enough to drive reach. Listeners likely know that already - and many still choose not to listen. Attaining significant audiences to local radio in many areas will become an increasing challenge. I</span><span style="font-family: "arial" , "helvetica" , sans-serif;">n general terms, it works less well in the major conurbations - and life is unlikely to get easier.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">People do, however, value 'local' when delivered well in proud areas by an entertaining, relevant, interesting broadcaster with whom they connect - on a station which is friendly and cheers them up. Let’s acknowledge too that the art of that local connection takes real effort and demands rare skills from the very best communicators. There are those who have mastered the art on both commercial radio and BBC local radio; and there are many more who have not. Just having high street premises and on-air local liners doesn’t make me switch from Jeremy Vine.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">How should a future for local radio shape up?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC wholly funds local stations in some areas but does not trouble with other locations, dependent on maps drawn up by bureaucrats in a monochrome age. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">As budgets are ever-stretched, should the BBC consider the future of its largest local stations? Indeed, such decisions were entertained in the '80s. Should it launch new stations in smaller communities? Whilst</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> it was refreshing to hear the DG attach value to local radio, the Corporation mood can change quickly when money is tight - and <a href="https://www.ofcom.org.uk/__data/assets/pdf_file/0017/107072/bbc-operating-licence.pdf" target="_blank">the extant operating licence</a> enshrines few concrete obligations.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Public monies are being injected into news locally too, via the BBC, in local democracy reporters.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> When the time comes for review, is that the best use of those funds?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Some areas enjoy proud local commercial stations such as Yorkshire Coast Radio, Rutland Radio or Mansfield 103.2. Such stations which take pride in doing local well are providing a valuable and popular service - but do not benefit from public subsidy.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast infrastructure is expensive, whether funded publicly or privately. Audiences are finite, and one anticipates the listening appetite for local linear audio content to diminish in time.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Is it time, therefore, for a fresh look at ‘local radio’ provision if it is to thrive in future generations? Are the delineations between BBC, small commercial and community impeding clarity of thought?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">National radio provision is better than it has ever been. The BBC and commercial sector are investing in an unprecedented choice of brilliantly-defined brands. If local radio were invented today, how would it be structured against that backdrop in a fast-changing audio world?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Is the BBC able to continue to fund the sort of local stations it currently does? Is the Corporation sufficiently agile to facilitate the best local radio; or are stations distracted by a demanding Auntie. Is the BBC the best home for local radio?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Should small local commercial stations be able to benefit from some public funding, underpinning their efforts and helping long-term survival?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Should community ‘stations’ be distributing content via others' transmitters, rather than having to spend funds on premises and round the clock transmission?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And, in general terms, how does on-demand audio and podcasting fit in? Is this not likely to become the best route for some destination programming aimed at specific local communities?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Imagine, for example, a single tier of local radio - in a large number of areas, fuelled by some licence fee funding, but not part of the BBC, some commercial income and the ability to strike partnerships. The stations might have specific content obligations to champion their areas but also many freedoms to deliver local radio and audio to their communities in a popular context.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If local radio is to flourish in a new age, in whose hands should it be entrusted? How should it be funded to ensure standards remain high? </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Would a review nurture some interesting thinking?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Related blogs:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2019/01/to-target-or-not-to-target.html" target="_blank">To Target or not to target</a> (2019)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2018/05/is-big-really-beautiful-hyper-local.html" target="_blank">Is Big Really Beautiful? A hyper-local future </a>(2018)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2017/11/what-future-for-local-radio.html" target="_blank">What Future for Local Radio?</a> (2017)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2017/04/goodbye-from-bbc-local-radio.html" target="_blank">Goodbye from BBC Local Radio?</a> (2017)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2017/01/what-about-old-folk.html" target="_blank">What About the Old Folk?</a> (2017)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2015/10/bbc-local-radio-lessons-from-history.html" target="_blank">BBC Local - Lessons from History</a> (2015)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://davidlloyd-radio.blogspot.com/2013/05/hope-for-bbc-local-radio.html" target="_blank">Hope for BBC Local Radio</a> (2013)</span><br />
<a href="https://davidlloyd-radio.blogspot.com/2011/10/bbc-local-radio-personal-view.html" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">BBC Local Radio - a personal view (2011)</span></a><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; text-align: center;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small; text-align: center;"><a href="http://www.davidlloydradio.com/">www.davidlloydradio.com</a></span><br />
<div style="text-align: center;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s1600/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1000" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_MhLZrA5EfB5lZZpdQAVPVxmioH3KLu8B1fM4uhkzrqH8J-efpwwGoaxR51H3pThoFg93Yq3ZJsUtweO9mzpUzPHAzh_rFO2Q31lekPnj7pjHS1pmmgrwGiOCjCpbcNNUmgL4vvGHJzg/s200/Radio+Secrets+Book+Cover+%2528chosen%2529.jpg" width="125" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><a href="https://www.davidlloydradio.com/books-and-blogs" target="_blank">Coming </a>in late July</span></td></tr>
</tbody></table>
<div class="MsoNormal">
<div class="MsoNormal">
<div class="MsoNormal">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" width="131" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Check out Radio Moments</span></td></tr>
</tbody></table>
<div class="MsoNormal" style="margin: 0px;">
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" width="124" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: left;">Check out </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" style="font-family: Arial, Helvetica, sans-serif; text-align: left;" target="_blank">How to Make Great Radio</a></span></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-size: x-small;"><br /></span></span>
<span style="font-size: x-small;"><br /></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-size: x-small;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span></div>
</div>
</div>
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="font-family: "times new roman";">
<br /></div>
<div style="font-family: "times new roman";">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></span></div>
<div style="font-family: "times new roman";">
<span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></div>
<div style="font-family: "times new roman";">
<span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></div>
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<div style="margin: 0px;">
</div>
</div>
<div style="font-family: "times new roman";">
</div>
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<i style="font-family: arial, helvetica, sans-serif; font-size: x-small; margin: 0px;"></i></div>
</div>
</div>
</div>
</div>
</div>
<div style="font-family: "times new roman"; margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com3tag:blogger.com,1999:blog-6035010336535558578.post-43688285150172687052019-05-13T12:26:00.006+01:002019-05-14T12:18:28.863+01:00The New Age of Audio<p>In my box of radio treasures lies a yellowing radio research diary from the ‘70s for Glasgow. Listeners were invited to note down their listening to Radios 1, 2, 3, 4 (Scotland), Clyde and Luxembourg.</p><p>That’s as complicated as life got.</p><p>No podcasting. And streaming was confined to dialling Dial-a-Disc on 16 from the phone in your cold hallway.</p><p>It was tough to secure an on-air position in those days, with under 50 stations in the whole country, BBC and commercial.</p><p>However - if you were lucky enough to get a gig, you were huge. Within weeks of being on-air, you were delivering impressive audiences and could brush your chest with pride at the many thousands hanging on your every word.</p><p>Did that mean we were the greatest radio presenters? Maybe not. We were just one of very few citizens equipped with a dirty great big mast on a huge hill.</p><p>There were some presenter greats back then. And a lot of others who weren’t. Both are regarded fondly to this day by their audiences.</p><p>Now, the audience battle has never been tougher, with hundreds of radio stations on FM and DAB - alongside podcasting and streamed options - and a busier world with online and gaming affording so many other ways for people to spend their time.</p><p>No longer can you go on-air with a mediocre offering and expect to command huge audiences. Each pair of ears has to be truly earned.</p><p>Chris Moyles, Chris Evans and Simon Mayo switch to pure digital platforms and they know that, no longer bolstered by station loyalty and FM universality, their audience now has to make a bit of effort to seek them out. They thrive or fail on their own endeavours. Bauer’s music brands now compete increasingly head-on with Global’s. BBC local radio listeners can watch daytime TV or hop across to Smooth or Magic for a few pleasant tunes. Having a building on the high street doesn’t entitle you to the local listenership.</p><p>Those presenters who commanded high audiences in the old radio world now have to gird themselves for the fight. Not all will survive, even if we are lucky enough to hang on to our gig in a changing consolidated world.</p><p>Creating the finest radio is a challenge, and just maybe some listeners will conclude that some presenters who thought they were brilliant aren’t. They were just lucky.</p><p>Podcasting similarly exposes vulnerability. When you launch one, you have no listeners. Every one has to be earned and retained. Then it is your audience endorsement and algorithms which propel you.</p><p>On radio, whether you are doing newstalk, a breakfast show or daytime music radio, you need to be, amongst other things, genuinely entertaining company - and know your craft - and that’s a gift. Talent needs to be talented.</p><p>Never before has audio been quite so democratised. Whilst radio listeners continue to show loyalty, the range of places to attach that loyalty is growing and they may not quite love some presenters enough. The days are likely numbered for those who get away with plodding along.</p><p>It’s about brand-building too - both the radio station and the talent. It’s easy to get sniffy about radio brand-spread and TV presenters on radio, but familiarity and profile can help trial, and that’s an asset. Canny presenters now realise too that part of their job is building ‘brand-me’ off-air as well as on. Whatever the buzz around you, however, in time, listeners will decide whether what you do on-air is sufficiently valuable to make them want to hang around.</p><p>Job opportunities in local markets have been lessened and that’s caused huge pain to those affected. Some people will find other opportunities and some won’t, and given luck counts for something, there will be some undeserving casualties. Nevertheless, creating and disseminating audio has never been easier. Never before have you been able to distribute a podcast to sizeable numbers, create a streamed station, become a YouTube influencer, appear on a polished national radio brand, pitch for Government funding for a fresh idea, play a role on a community station, work with global giants as they devise new audio offerings - or rent some DAB space and get on-air in your town. When the excellence of what you do is proven - you’ll be more valued than ever.</p><p>As linear and non-linear proliferates, this is the most exciting time for audio. But to survive long term, you’ve simply got to be the best at what you do. If you’re on radio now - and not up for the fight, make way for someone who is. </p><p></p>Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com3tag:blogger.com,1999:blog-6035010336535558578.post-5317543341641693552019-03-28T21:04:00.000+00:002019-03-28T21:04:05.098+00:00Farewell to Luxy's Bob Stewart<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVruBfntPMurskTwoxnaaH4j4bIyCzJ0A_e8xzQX4Ewo1bTivSbRW2_HE8P9wYeJNfFoDO70zr4_ED_di6FOrb0Mz_XC-TRI4IaCiHDK5I7TYDSlOFCdJW6fgDPxtxlXzmbKRIryRgaCs/s1600/Bob+Stewart.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="373" data-original-width="577" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVruBfntPMurskTwoxnaaH4j4bIyCzJ0A_e8xzQX4Ewo1bTivSbRW2_HE8P9wYeJNfFoDO70zr4_ED_di6FOrb0Mz_XC-TRI4IaCiHDK5I7TYDSlOFCdJW6fgDPxtxlXzmbKRIryRgaCs/s320/Bob+Stewart.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">A generation knew his powerful voice instantly. It would vibrate the speakers on your hi-fi system as the Radio Luxembourg AM signal phased in
and out.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Despite the accent, ‘Baby’ Bob Stewart was born in Liverpool.
After national service, he became a DJ at the suggestion of Pete Best, the
original Beatles drummer. Radio beckoned and he joined the new Radio Caroline
in 1965 shortly after its launch, transferring in due course from the South ship
to the North.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">When he was told that his accept might deter audiences, and
mindful of the American Top 40 radio influences which the successful pop pirates
were adopting as a model, he created the authentic mid-Atlantic accent which
was to become his trademark.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">As the offshore stations closed following the change in the
law, Bob moved on, eventually securing work at Radio Luxembourg. At the time,
in the absence of the pirates and yet no commercial radio, Luxy was huge. Across
night-time Britain - in cars, service stations and cinema car parks, Bob’s voice
powered through to the teens and twenties.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">After 18 years at Luxembourg, Bob moved to Dallas in the
late eighties, but his voice was heard again on Radio Luxembourg, and </span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">also on Jazz FM, Capital Gold in the '90s and
Red Rose. His eventual home was back in Texas.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Bob, farewell. For a generation of radio lovers, you meant a lot. When you talked about all those watts of power, we could feel them.</span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="font-size: x-small;"><br /></span></i></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><i><span style="font-size: x-small;">Bob Stewart died on 28th March 2019</span></i></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<br /></div>
<iframe width="100%" height="300" src="https://embeds.audioboom.com/posts/7216027-bob-stewart-montage/embed/v4?eid=AQAAAKs2nVybG24A" style="background-color:transparent; display:block; padding: 0; max-width:700px;" frameborder="0" allowtransparency="allowtransparency" scrolling="no" title="Audioboom player" allow="autoplay"></iframe>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com165tag:blogger.com,1999:blog-6035010336535558578.post-7074084465294896642019-03-28T18:23:00.001+00:002019-04-04T18:16:23.796+01:00How Does the BBC Think It's Doing?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP37eVLozIykMcAh4uTPpu6My8NUJqKbTJY5hxFLSFxAgPVgChl9uUIfDlWHI8f_F_yHTUdf_7p3c7Ysklk5RDV71S_NgeapmIwwpPXC9WiO-p49PZyMSGuba8gzqwsPowlGyjvdIG66A/s1600/radio+2+wogan+house.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP37eVLozIykMcAh4uTPpu6My8NUJqKbTJY5hxFLSFxAgPVgChl9uUIfDlWHI8f_F_yHTUdf_7p3c7Ysklk5RDV71S_NgeapmIwwpPXC9WiO-p49PZyMSGuba8gzqwsPowlGyjvdIG66A/s320/radio+2+wogan+house.JPG" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC has published its third <a href="http://downloads.bbc.co.uk/aboutthebbc/reports/annualplan/annualplan_2019-20.pdf" target="_blank">Annual Plan</a> for the
current Charter period, updating its strategy and setting out the work plan for
the year. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Below is a thumb-nail sketch of some of the contents as they apply to radio and audio.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>News</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There is much mention of the BBC’s responsibility with news
at a time of </span><i style="font-family: Arial, Helvetica, sans-serif;">“growing partisanship and fragmentation in politics and the media”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">
which has </span><i style="font-family: Arial, Helvetica, sans-serif;">“changed the context in which our news teams operate, altering
perceptions of impartiality and bias”. “We are determined to sustain the trust
audiences express about the BBC.</i><span style="font-family: "arial" , "helvetica" , sans-serif;">”</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“Our updated editorial guidelines will renew our commitment
to impartiality, accuracy and other core values, and we will roll out new
training resources to challenge subconscious bias and test how it might creep
into anything from a presenter’s tone to a programme’s running order."</i> It is
good to read about <i>“the need to stand up for impartiality”</i>, and I have long
said that the BBC might just be a little more confident in its official rebuttals
and do even more to explain to rational consumers the lengths to which it goes
to get things right rather than leave it to its valiant and long-suffering producers
and journalists.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Youth</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As expected, there is a focus on young audiences. It’s pointed
out that music streaming has grown by 40% in a year and <i>“15-34s now spend
around as much time each week with Spotify as with BBC Radio (both around four
and a quarter hours)”</i>.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The report also suggests
that <i>“the internet is the primary source”</i> for news amongst younger people and habits
are being adopted by older demos. They are comforted, however, by Ofcom’s conclusion
that <i>“a substantial majority of young people support public service
broadcasting”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">They talk of new formats
that match the ways young people are consuming news, on-demand podcasts for younger
listeners and developing the ‘voice’ offer for news on smart speakers.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Creativity</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Creativity remains a priority and the intent to <i>“take even
more creative risks for our audience”</i>, especially younger audiences. In radio
they mention Radio 2’s changes as being <i>“a great example of creative
refreshment – with Zoe Ball at breakfast, Sara Cox at drive-time, Jo Whiley in
a new evening solo slot and Trevor Nelson bringing his Rhythm Nation to late
nights”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Other creative highlights are Radio
1’s Big Weekend in Middlesbrough, the return of BBC Music to Glastonbury, BBC
Proms and BBC Music Day. <i>“Across the BBC, we want to make sure all our output is marked by
the confidence to do things others simply would not”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Diversity</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The focus on diversity on and off air is highlighted: <i>“audiences
will be able to see and hear diverse voices in everything we do”</i>. I think we
do. There is an acknowledgement that <i>“there are still too many creative talents
who can feel locked out of an industry that remains stubbornly tilted towards
London and the South East”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>BBC Sounds</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The first few months of BBC Sounds <i>“have proven the impact
that ambitious new podcasts can have”</i>. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">They say it will <i>“continue to improve as we
listen to audience feedback” </i>just before they close the iPlayer radio app.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5sD0Ai8L44Cnvqo3z7z2-WQXd_OAH7FNWdXsgaLFHFiAe9eYiqlw48fGFDTdV17fdhsKdJ8fxJuTSPhpi8GaahC5VNO4op8oLbSSmBV4Ll3ikDltnsyZXmNhaB7kRFz601G4n8M3M5AY/s1600/BH+-+David.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5sD0Ai8L44Cnvqo3z7z2-WQXd_OAH7FNWdXsgaLFHFiAe9eYiqlw48fGFDTdV17fdhsKdJ8fxJuTSPhpi8GaahC5VNO4op8oLbSSmBV4Ll3ikDltnsyZXmNhaB7kRFz601G4n8M3M5AY/s320/BH+-+David.JPG" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Growing BBC Sounds is included in the BBC’s second major
priority for this year:<i> “For the future of radio, pushing ahead with BBC Sounds
is vital. In its first few months we have seen around 1.8 million downloads of
the app, and an average of more than a million listeners a week. This year our
aim is firmly to establish Sounds as the best place to listen to all BBC audio
– music, podcasts, and radio.”</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There will be new <i>“investigative, storytelling and funny
podcasts” </i>for the increasing numbers of on-demand listeners and more companions to television programmes, plus <i>“new titles from the
archives, and more exclusive music mixes”</i>. <i>“We will explore combining human and
algorithmic techniques to curate our content more effectively so that audiences
discover more content they love".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There is talk too of implementing proposals to
</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">link from BBC Sounds to live linear
radio and podcasts from third party sources and trial of ‘windowing’ BBC
podcasts in BBC Sounds. There is a nod to the industry too: “<i>Our plans for BBC
iPlayer and BBC Sounds are bold and ambitious. It is important that we are
clear and transparent with the industry around our plans in these areas.”</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Culture and HR</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The BBC recognises a need: <i>“to modernise our organisation
and make the BBC one of the very best places to work”.</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> </i> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I hope they feel sufficiently confident and open to publish suitably granular detail of the latest
staff survey and hold managers to account across the Corporation.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Goals</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">By 2021/22 they want the BBC to be used every week by 90% of
the adult population. It’s now 91%, but they want 90% of all under-35s to sign
in to one of our online products every week, compared to the current frequency
of once a month. There are also specific goals set out for all services; and an account of the distinctiveness of each.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Music</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio headlines the music section, with Radio 1 supporting </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">BBC Introducing, and of new music in general: <i>“Radio
1 will maintain its support of new and home-grown music with 50% of music
played during daytime hours being new, and 45% of daytime music played from the
UK.”</i> 1Xtra will continue to "surface new UK artists and Asian Network will act
as a showcase for The British Asian Sound". BBC Radio 2 will <i>"shine a light on
specialist music" </i>and BBC Radio 3 will <i>"promote new talent. 6 Music remains
committed to championing new and alternative music from the UK and beyond. In
2019/20, at least 30% of music in daytime will be new and there will be more
than 300 live music sessions".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Local Radio</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In local radio: <i>“Work is already underway to reinvent BBC
Local Radio”</i>, some two years after the DG announced it was starting. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“All of our 39 Local Radio stations in England
have introduced 15 hours of new local programming each week” “more than 200 new
shows on BBC Local Radio, with a diverse mix of presenters and theme</i>s", as part
of the<i> "effort to build a new relationship with underserved audiences across
England”</i>. Transforming local radio aims to ensure <i>“stations better reflect the
communities they serve, uncover and nurture exciting new talent, and engage
younger, more diverse audiences. Local Radio will be the front door for new
talent into the BBC and the place where local conversations are heard.”</i></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIQqiUxGZXsDz-Wk_stkit54TiWFCFHmLaZVVbVtz1JgnXbIo48HavLiWoohILDp5YHXUiXZlLDlxNhYnthqxSmXAi9yecjZ1jHa2d-OR4-hoz8OE1pdkXJIqm6y4vYxHXbfKVaaPHNo/s1600/File_000+%25287%2529.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtIQqiUxGZXsDz-Wk_stkit54TiWFCFHmLaZVVbVtz1JgnXbIo48HavLiWoohILDp5YHXUiXZlLDlxNhYnthqxSmXAi9yecjZ1jHa2d-OR4-hoz8OE1pdkXJIqm6y4vYxHXbfKVaaPHNo/s320/File_000+%25287%2529.jpeg" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">They flag up some possible changes, including “refreshing”
the speech quotas for English Local Radio, Radio Scotland, Radio Foyle, Radio
Ulster, Radio Wales, Radio Cymru, and Radio nan Gaidheal. Whilst speech – <i>“with
news at its core – will remain a vitally important part of our local radio
service”,</i> they </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">will be asking Ofcom to
amend the Operating Licence to remove the 100% speech quota at breakfast time,
whilst retaining the overall 60% quota for speech content.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There is also mention of 'The Social' online service from BBC
Scotland, which will be expanded into England; and of the progress at the World
Service since their language expansion.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Money</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In funding, the BBC points out that it has had to absorb inflation and the cost of significant new obligations imposed by
government (such as paying for the World Service and S4C) with largely a frozen
licence fee. They calculate that by 2017/18, licence fee income available for
UK public services fell by around 20%. For the current period, licence fee
inflation has been restored, which helps, but the
BBC points out it is lumbered with the funding for free TV licences for over 75s. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Over this period, they point out that ITV’s
income has grown by more than 31% and Sky by 99% in real terms.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>And Finally</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s a useful document and, as one might expect, no huge
surprises in this interim report. Drawing back, I just get a feel though that maybe the real value of everyday
radio to the BBC’s audiences is not totally understood. Some would say that’s
been the case since the 1960s. And yes - tomorrow's BBC customers are hugely important and pivotal to the health of the whole industry - but let's also attach suitable importance to radio's most avid consumers and they're a tad older.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<div style="font-family: "times new roman"; font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;"></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;"><br /></span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div style="font-family: "times new roman";">
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
<br />
<div style="font-family: "times new roman"; margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span></span></div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com2tag:blogger.com,1999:blog-6035010336535558578.post-44513220768287169892019-02-27T23:50:00.002+00:002019-02-28T13:54:41.483+00:00Another Global Step<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc15zMFEzfodnswEwz_fINWXab62yuc3K-0T-yqBgwMsM1F38_G6SqkiDPuXIC5_D6vD7_5noI8KXM3XlwJ5egTQ3NvyhQZJzbR_Bu6Dv3DrMSNTtRjGVj3M0x3DRfMDiNQW-mQCRWTes/s1600/Dab.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1200" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc15zMFEzfodnswEwz_fINWXab62yuc3K-0T-yqBgwMsM1F38_G6SqkiDPuXIC5_D6vD7_5noI8KXM3XlwJ5egTQ3NvyhQZJzbR_Bu6Dv3DrMSNTtRjGVj3M0x3DRfMDiNQW-mQCRWTes/s320/Dab.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It was not unexpected news to read of <a href="https://radiotoday.co.uk/2019/02/global-to-network-capital-heart-and-smooth-breakfast-shows/" target="_blank">Global Radio’s changes</a>
- those regulatory sands shifted many moons ago.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Most Global people I have spoken to in recent months have
been resigned to imminent change: true professionals facing their futures
philosophically. Going on-air stoically each day in the last few months has not
been easy, and the fact that they’ve managed to plough away with impressive and
inventive radio is a tribute to their talents. I salute and respect you. At
last, at least now you can plan ahead.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At times like this, and many of us have been there, it’s
important to carry on believing in yourself. I appreciate that, particularly if
you have a family to look after and local ties, that’s easier said than done if
you are to stay in the industry you love.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I hope Rae Earl will forgive me for mentioning the bar in
Leeds where she, her husband Kev and I met emotionally - as friends - some years ago, just
after it became clear their breakfast show would not be continuing on Leicester
Sound.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, they’re in Tasmania, with Kev an announcer and
assistant content director at 7HO FM and Rae, of course, enjoying life as an
accomplished author - thanks originally to ‘My Mad Fat Diary’ - the very
one she delivered originally on Leicester Sound.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Yesterday, she wrote as below: </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“Have a good rant/bloody good cry.</i></span></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">Be sad because it IS sad.</i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">But then - know it’ll be bloody OK.</i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">The great mates you made will stay in your life.</i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">Now that you’ve done THAT, there’s loads you can do.</i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Go and do something else brilliantly, and love it.</i></span></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">Love to all.</i></div>
<div class="MsoNormal">
<i style="font-family: Arial, Helvetica, sans-serif;">You don’t stop being radio because you stop being in radio.”</i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Our beloved business was always destined to change. It
always has. The original BBC local stations in the 1920s became regional and
national. The offshore pirates closed down; as did Radio Luxembourg. In every single radio company, there have been re-organisations in the last decade - with piecemeal redundancies - and also fresh posts created which did not exist a generation ago. And now,
as with all industries, the pace of change quickens.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As I’ve often said, had we planned to create a successful UK
commercial radio industry, we probably would not have started the way we
did.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Commercial radio was not a popular
concept at all, and it brought a change in government in 1970 to bring it about
at all. Then it was a local model - and so piecemeal at the outset to be virtually
useless as a national advertising platform. Now, a sensible national structure
has painfully emerged. It is an accident of history that we have had to
demolish local to create a sustainable future. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Was local important? In capable hands, it brought value - but<i> ‘doing local radio’</i> well is a
real gift, and it has been truly mastered by few. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Is it odd we have mainstream local radio in little Mansfield
and not in larger Nottingham? Yes, but then again evidence suggests it is in
proud smaller communities where local radio truly thrives.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The listener turns on their radio now, virtually anywhere in
the UK, and the choice of programming is broader now than it was a generation
ago. Local radio tiers are not as thick - but nationally we enjoy the sort of radio formats - like Scala - which could never have survived locally. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">It’s not the radio we grew up with, but a lot else has changed in life
since then too.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Watching the demise of high street retail, the challenges of
the music industry and the grappling of the press, we should forgive the radio
industry for acting boldly and quickly to ensure it is equipped to fight the
tough battles ahead. We should not hurl abuse at sensible businesses who act
before they are forced to by circumstances.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Those who fail to take advantage of latent economies will be bought by
those who will.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Where from here? The number of local radio brands has
diminished - yet the number of national brands has multiplied. Audio
generally</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">has certainly never been so
exciting. There are now jobs in the broader arena which simply did not exist
five years ago. A heightened reliance on national ad business from Global will
also increase local business opportunities for the other operators.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I hope most of the best presenters, journalists, techies and
producers will secure new opportunities. Many station managements would concede
that they have struggled hitherto to fill many vacancies with those of a
suitably high calibre. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Our industry’s brightest brains will continue to do great
things - here and overseas. There will be awful exceptions, of course. As your
mother and mine likely said - life sometimes isn’t fair.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Community radio can thrive. I was vocal in my worries about
those small commercial stations at threat through tiers of community stations;
and I still worry about such commercial minnows who now feel that life has
become so tough, they may as well sell. That is a worrying design flaw in the
implementation of community radio licensing. But where a community station now
no longer threatens a local commercial operator - good luck to that community
station. The regulatory test rightly allows them to launch and flourish. They
should embrace the challenge, as Keri Jones said, with real genuine focus on
the audience and social gain.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">BBC local radio should also seize the opportunity. I have
written many times about this sector, yet still it struggles. I hope that Chris
Burns can provide the leadership and programming nous it needs to forge a sustainable
path ahead. I worry that, for now,</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">with
notable exceptions, it remains poorly and expensively run and led, with an
alarming lack of audience focus - not helped by an ill-judged DG speech in 2017
which has resulted in less rather than more focus. It’s wonderful that the BBC
now says it believes in local radio, after many years in the cold, but it needs
to be programmed brilliantly by those who really understand on-air talent and
the art of radio programming. If it cannot grow its audience now, there is
something wrong. Go find the best newly-free candidates both to manage and
appear on-air on your frequencies.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Drawing back - to have radio audiences overall so healthy,
and proud companies like Bauer, Global and News UK investing in enviably
polished brands - has to be good news. There are hundreds of people who work
there who are rightly hugely proud of the content they create. Capital, Heart
and Smooth are huge - and will grow further. Commercial radio now reaches 65%
of all adults, and its focused high-profile brands will now lead to heightened
success.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Listeners appear happy - and it is
to keep growing them that this industry exists. A healthy commercial sector
will also keep the BBC on its toes.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Few issues are black and white. Brexit has been a painful
lesson in that. The latest changes in radio will be regarded by devastating for
many,</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">and I share that agony more than
my objective, professional self would ever care to admit. I’m an anorak at heart.
I could sob too, but tomorrow’s another day and I hope that it brings resolve
and success for you if you are gifted, committed and persistent.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And for those of us unaffected, for now, by the latest
changes, let’s be thankful for having a job we love and give it all we have
tomorrow. Similarly, good luck to those who will emerge from these changes with
a heightened opportunity. Let’s never take our beautiful world for granted - it
is a privilege.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Adam Bowie <a href="https://www.adambowie.com/blog/2019/02/where-next-for-ilr/" target="_blank">blog</a></i></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Radio Today <a href="https://radiotoday.co.uk/2019/02/opinion-uk-commercial-radio-presenter-numbers-could-drop-by-more-than-250/" target="_blank">report</a></i></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Phil Riley <a href="https://radioriley.blogspot.com/2019/02/what-does-success-look-like.html" target="_blank">blog</a></i></span><br />
<iframe allowtransparency="allowtransparency" frameborder="0" height="300" scrolling="no" src="//embeds.audioboom.com/posts/7187836-media-show-global-radio-coverage/embed/v4?eid=AQAAABkwd1x8rW0A" style="background-color: transparent; display: block; max-width: 700px; padding: 0;" title="Audioboom player" width="100%"></iframe>
<br />
<div style="font-family: "times new roman"; font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;"></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;"><br /></span></span></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div style="font-family: "times new roman";">
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
<br />
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "times new roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com7tag:blogger.com,1999:blog-6035010336535558578.post-72164577486144566802019-02-20T12:18:00.001+00:002019-02-21T01:17:41.335+00:00A Dozen Great Women<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Tribute Portraits of a </span></b><b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Dozen Pioneering Women </span></b><br />
<b><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">in
British Radio</span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYd9rIjOeTW6H5QWnA3FSQi-DTaf_hHrZbSJclwR-W5xHrib_Q4iUFMQf-f0vEubqhAcx2GA-zKzjiSCLOFhCuZ8uT73ZMPzh-cqA-ZlHtluBntUydi_BHKCgTKCvcCr61C_OQHtTwikM/s1600/DElia.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img alt="" border="0" data-original-height="540" data-original-width="960" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYd9rIjOeTW6H5QWnA3FSQi-DTaf_hHrZbSJclwR-W5xHrib_Q4iUFMQf-f0vEubqhAcx2GA-zKzjiSCLOFhCuZ8uT73ZMPzh-cqA-ZlHtluBntUydi_BHKCgTKCvcCr61C_OQHtTwikM/s320/DElia.jpg" title="Delia Derbyshire" width="320" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b style="mso-bidi-font-weight: normal;">1. Delia Derbyshire – early electronic sound synthesist</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><i>"My most beautiful sound at the time was a tatty green BBC lampshade," she recalled. "It was the wrong colour, but it had a beautiful ringing sound to it. I hit the lampshade, recorded that, faded it up into the ringing part without the percussive start."</i></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Delia had </span><span style="font-family: "arial" , "helvetica" , sans-serif;">studied acoustics, which she enjoyed for its mix of mathematics and
music. A career at </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Decca records appealed, but the company turned her down - saying they did not employ women in their recording studios. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">After a spell at a music publishers, Delia joined the BBC in
1960 as a trainee studio manager. Fascinated by the new Radiophonic Workshop, established originally to serve BBC radio drama, she was granted an attachment there and began to indulge her fascination.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her most famous work emerged shortly afterwards with her interpretation of Ron
Grainer's score for the then new BBC series, Dr Who. In a world without
synthesisers or even multi-track tape recorders, Delia devised ways to interpret ‘clouds’, ‘bubbles’
or ‘wind’ using tape speed, dubbing - and a huge amount of imagination.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her briefs were varied, from drama projects to audio elements for science, arts and educational programmes. For a time, the Workshop where she was a
leading figure generated a multitude of familiar radio theme tunes and jingles on BBC local
and network radio. For eac</span><span style="font-family: "arial" , "helvetica" , sans-serif;">h, she
assembled a collage of sound, drawing on anything to hand, from her own voice to bells, gravel or the famous lampshade.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Delia was said to have influenced The Beatles, The Chemical
Brothers and Pink Floyd. Her work stretched beyond BBC projects to major music
festivals and working with leading composers.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Delia died in July 2001. </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>2. Clare Lawson Dick – Radio 4 Controller.</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5R_Et93Dv7hW-n6iVDtZa4WgEbadp8zvfW4-DSArFTrslwtSRHuwm2pCHgxYlThZ9hAaIfkqRivi3GnKQK4UGq5W6KAkex66W3_N7ukooA8TnHvTHq9cyMT54Y9udjGuS_iGzoMCZLdM/s1600/LD.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="251" data-original-width="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5R_Et93Dv7hW-n6iVDtZa4WgEbadp8zvfW4-DSArFTrslwtSRHuwm2pCHgxYlThZ9hAaIfkqRivi3GnKQK4UGq5W6KAkex66W3_N7ukooA8TnHvTHq9cyMT54Y9udjGuS_iGzoMCZLdM/s1600/LD.jpg" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Said to be the first woman to come to work at the BBC
wearing trousers, Clare Lawson rose from the post of temporary filing clerk in
the Reithian days to become the first female Controller of BBC Radio 4 in the
1970s.</span><br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her arrival at the BBC on 10 shillings a day in 1935 was the
result of many determined applications. The job was based at Wood Norton Hall,
the BBC’s secret wartime location, working in the BBC’s Registry.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Once in London, when her own flat was bombed, she moved into
the basement of Broadcasting House where she ‘worked, eat, drank and played” with colleagues.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">For eighteen years, Clare was chief assistant at the Home
Service and the new Radio 4, being appointed Controller in 1975 on the death of
the previous incumbent, for whom she’d covered in illness. Her
understanding of the station’s scheduling was said to be second to none and she
said Radio 4 should appeal <i>“not only to the intellect but also the emotions”. </i></span><span style="font-family: "arial" , "helvetica" , sans-serif;">She restored ‘Down Your Way’ to the schedule.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">62 years old at the time of her appointment, the
Observer reported that<i> “when she glides into the office, the</i></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><i> tall slender Miss
Lawson Dick looks more like a fashion house directrice in her late forties”</i>. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Clare died in June 1987</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><o:p></o:p></span></div>
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b><b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3. Olive Shapley –
innovative radio producer and broadcaster</span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiwHvIRQZG9HAO7NwKbJMiIPwAXiL3DUUrSU1hEmHTgSTz9quTUr_1HzW4STsFoj-ZLap87iTi3tmIBS0DxMRsM3htXrsNDRv4G-zdX_MTSUquAOPnheUC3uzB-telLIkvWikC90J5jR4/s1600/OLive.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img alt="" border="0" data-original-height="360" data-original-width="640" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiwHvIRQZG9HAO7NwKbJMiIPwAXiL3DUUrSU1hEmHTgSTz9quTUr_1HzW4STsFoj-ZLap87iTi3tmIBS0DxMRsM3htXrsNDRv4G-zdX_MTSUquAOPnheUC3uzB-telLIkvWikC90J5jR4/s320/OLive.jpg" title="Olive Shapley" width="320" /></span></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Famously, during a live programme featuring Durham miners, called 'Men Talking', Olive was said to have marched in silently holding a placard bearing the words: <i>“don't say bugger or bloody".</i></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Olive had joined the BBC in 1934, co-ordinating Children's Hour
programming in Manchester, which included lengthy live plays.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her father was a sanitary inspector, which left Olive well
aware of the impact of poverty. As a documentary-maker, her
programmes Homeless People and Miners Wives reflected her concern for the
disadvantaged. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">She was one of the first to take the microphone out to
people in their everyday lives - rather than be limited to studio-based
programmes. Through this approach, rich regional accents were aired on the BBC
– not always a popular move at the time.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Woman’s Hour became a regular home for Olive after the War, with an
association stretching twenty years, becoming its third ever presenter; and she produced
the programme between 1949 and 1953.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In her autobiography, ‘Broadcasting a Life’, she recalled one of the earliest pieces of advice she received from another woman
at the BBC, suggesting that a crucial thing to know was <i>“how the gentlemen like their tea”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Olive died in March 1999.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">4. Olga Collett – early
radio commentator</span></b></div>
<div class="MsoNormal">
<i><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></i></div>
<div class="MsoNormal">
<i><span style="font-family: "arial" , "helvetica" , sans-serif;">"I refused from the start to be a woman commentator- I said i will be a commentator or nothing. I will not describe fashions - and I never did." </span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Olga was the only women between the Wars to work as a
commentator for the BBC’s outside broadcast unit, delighting audiences with her broadcasts from Covent Garden and Ascot. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Olga graduated to commentary from a spell with the Talks
department, broadcasting her first programme in 1937 on political canvassing.
After writing to the head of outside broadcasts, she was granted a rooftop
interview at which she was asked to describe what she could see from her
vantage point on the top of Broadcasting House. After fellow interviewees dried
up after two or three minutes, BBC bosses begged her to stop
after eleven.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Duly appointed, she was keen to commentate on the Coronation
as she suggested a woman might have <i>‘a
more noticing eye for detail’</i>. The BBC was more cautious, fearing the
Coronation was no place for such an experiment. 1937 saw her eventual debut, describing the
arrival or the Royal family at Ascot. Her 1939 European Figure Skating
Championship commentary was regarded so highly, it was regularly used by BBC staff
trainers.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">An 1939 commentary was to attract real acclaim, when she was
on duty at a state visit of the French President to London. A combination of
delays and the illness of a male colleague saw Olga obliged to
continue for a lengthy period. Her marathon performance resulted in inches of admiring
press coverage.</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5. Angela Bond – radio
producer and music programmer<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8nyteRj09Jwf9C7TwLBzHTIVNBcU6tNyCGlZLM3W_MS2G_q94xHcj2-ty7UDIFZduLnubfep7CleHmBeHXRbWe8n8ZHJ-XgsodtaDcfT29i3UcOSrN8t6EISvJYCXKDGqruz0C3j3Jl4/s1600/Ang.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="388" data-original-width="620" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8nyteRj09Jwf9C7TwLBzHTIVNBcU6tNyCGlZLM3W_MS2G_q94xHcj2-ty7UDIFZduLnubfep7CleHmBeHXRbWe8n8ZHJ-XgsodtaDcfT29i3UcOSrN8t6EISvJYCXKDGqruz0C3j3Jl4/s320/Ang.jpg" width="320" /></span></a></div>
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Angela Bond knew the real role of the radio producer on a
music radio station. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">She knew that to get the best out of talent like Kenny
Everett, she had to understand him. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Angela helped to persuade cautious BBC bosses to give him</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> his own radio show and did her best to contain his enthusiasm and
creativity to the point of acceptability. She persuaded him to act sensibly,
even when such direction was unwelcome.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her love and knowledge of music was legendary, beginning in
the early 1950s in the Seychelles when she acquired a guitar. Following a spell
in Nairobi, she returned to Britain in the early '60s and secured a role in the ‘Gramophone
Department’ at the BBC Light Programme where she was well-positioned to make a
contribution to the thinking which drove the establishment of BBC Radio 1.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her contribution to Kenny Everett’s Saturday show is well-remembered - her desk piled high with records and always knowing when she
stumbled across something which would be of interest to him. The programme achieved
audiences of five million.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At Radio 2 from 1969, Angela produced the legendary Pete Murray
on his ‘Open House’ programme.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her influence was to stretch beyond the BBC. On her
retirement, she trained herself in the early music scheduling software
‘Selector’. Then, in a world of great suspicion about computerised
music programming, she trained a generation of bright young commercial radio programmers
how to get the best from it.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Angela died in January 2013</span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">6. Daphne Oxenford –
Listen with Mother presenter</span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh51A_yVAjTFRPdwsNnE8aF_Fl3IgVMIjz-zzIZ9bLQXES3BLemvAXZwVWf-f642OtR5f7iXWBFGynGmleU4wPZVY6EEhQ6RF8xCs9_ALWtOZTL4lMTL6uTmi09czlqgbR_Ti387wsT4-4/s1600/daph.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img alt="" border="0" data-original-height="379" data-original-width="304" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh51A_yVAjTFRPdwsNnE8aF_Fl3IgVMIjz-zzIZ9bLQXES3BLemvAXZwVWf-f642OtR5f7iXWBFGynGmleU4wPZVY6EEhQ6RF8xCs9_ALWtOZTL4lMTL6uTmi09czlqgbR_Ti387wsT4-4/s320/daph.jpg" title="Women in radio Daphne Oxenford" width="256" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"Are you sitting comfortably ...? Then
I’ll begin", </i>said Daphne, as she launched into another edition of BBC
radio's ‘Listen with Mother’. A generation remembers her tones to this day.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Daphne was an actress, making her stage debut at the age of
13, and touring with ENSA after the War, before returning to perform in revues
in London. On TV, her best-known early role was as Esther Hayes in Coronation
Street. On radio, she was part of the ‘Listen to Les’ and ‘The Dawson Watch’ on
BBC Radio 2, and ‘The Clitheroe Kid’ comedy series.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">But it was ‘Listen with Mother’, originally on the BBC Light Programme, for which she would be
best-remembered, with its mix of stories, songs and nursery rhymes for children
under the age of five. At 1:45pm every weekday afternoon, a million children
and parents would pause: <i>"And when
the music stops Daphne Oxenford will be here to tell you a story</i>". </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">She
narrated the programme from 1950 to 1971, and her beautifully delivered opening words were eventually included as a phrase in the Oxford dictionary of
quotations.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Daphne died in December 2012<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">7. Jean Metcalfe –
Family Favourites presenter</span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-NtazfYy0R2-YE07nqGZbY-0mdTHMlujaZYYbnIDIyihm2RGlg9ZM3jYkCOISLIHaIqjmXEALb91KD8-7dAe8dIfeadgwMYA3ZwGOepGlamTgsWKQUxTRwKJdxVrr_7two7bQzYBAn9Q/s1600/Metcalfe.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="149" data-original-width="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-NtazfYy0R2-YE07nqGZbY-0mdTHMlujaZYYbnIDIyihm2RGlg9ZM3jYkCOISLIHaIqjmXEALb91KD8-7dAe8dIfeadgwMYA3ZwGOepGlamTgsWKQUxTRwKJdxVrr_7two7bQzYBAn9Q/s1600/Metcalfe.JPG" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;">As Jean grew up, Uncle Mac and Toy Town, of Children's Hour all <i>"went into one ear and stayed there".</i></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;">In subsequent years, her own </span>w</span><span style="font-family: "arial" , "helvetica" , sans-serif;">arm voice became part of Sunday lunchtime tradition for
a generation of radio listeners with her appearances on ‘Family Favourites’.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">In her early years, Jean loved elocution, art and radio.
Little wonder she was eager to win the prize on Children’s Hour to visit
Broadcasting House.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">In 1940, she began at the BBC’s Variety department making her on-air debut the following year, reading a poem on the Empire Service. As War began and the
BBC Forces Programme was launched as comfort to our troops worldwide, she
auditioned. At the BBC Africa Service, she began her relationship with the long-running
and much-loved programme which made her a household name: ‘Forces Favourites’,
later renamed ‘Family Favourites’ and ‘Two Way Family Favourites'.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The programme, heralded by the familiar theme tune ‘With a
song in my heart’ comprised requests from members of the armed forces abroad,
and their families at home. It was
whilst hosting the programme that she met fellow presenter Cliff Michelmore
‘down the line’ – a discreet relationship which would end in marriage.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her listeners developed a real closeness with her. When she
lost her second baby, she and her husband received a huge volume of letters of
sympathy from listeners.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A natural interviewer, Jean also broadcast for the
Expeditionary Forces programme and was dubbed ‘Broadcasting Personality of the Year’
in 1955 by the Daily Mail - and won a Variety Club of Great Britain radio
personality award in 1963. In 1950, she hosted Woman's Hour, then aired on the
BBC Light Programme.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In later years, Jean served as a suitably frank chair of ‘If
You Think You've Got Problems’ on Radio 4, where teams of experts discussed real human issues.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Jean’s final Family Favourites was broadcast in 1985, she
died in January 2000.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8. Mary Somerville OBE –
broadcasting executive and schools broadcasting pioneer<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOMWvrqq7gN8G5zvp75_F9fbk3PW69CNbPMVNSp7__07TzshDihDjPdUIdhkyepWMdlBMq9SQ4djzyaCGdDZtPfG-x7JOTGnXV8e3Z1kfYOGU680w0M5mDtB-trUkjrAF6Tq58rujh9Mk/s1600/Mary.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="800" data-original-width="976" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOMWvrqq7gN8G5zvp75_F9fbk3PW69CNbPMVNSp7__07TzshDihDjPdUIdhkyepWMdlBMq9SQ4djzyaCGdDZtPfG-x7JOTGnXV8e3Z1kfYOGU680w0M5mDtB-trUkjrAF6Tq58rujh9Mk/s320/Mary.jpg" width="320" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Mary Somerville pioneered schools broadcasting in the 30s
and 40s, and served as controller of BBC Talks.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Mary had met the BBC’s first director general John Reith
whilst at school and offered to work unpaid, convinced that the new medium of
radio broadcasting should be used in schools to supplement the scholastic
teaching methods of the time. His advice, however, was to continue studying at
Oxford.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">She was eventually hired, beginning her career at Savoy
Hill, then working for the BBC's Education Department, becoming Director of
School Broadcasting in 1929.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At the time, there were worries about radio’s role in
education – some even feared that radio could influence the educational agenda.
Mary recognised its potential; and, whilst ensuring it brought genuine
educational value, she also sought opportunities to liven up the programmes
with dramatizations and sound effects.
She also pioneered new styles of broadcasting for infants, notably Music
and Movement.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst Reith had retained a fondness for Mary, she became
seen as a rebel in a male-dominated BBC, albeit the organisation was generally
some way ahead of many others at the time in equal rights. She fought for the
tools to do her job, and for both her own rights and for those of others –
putting pay parity for women and maternity leave firmly on the agenda. It was
her pregnancy that prompted the BBC to introduce maternity leave in 1928.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">After a spell as assistant controller of the BBC Talks
division (home sound), she became controller in 1950 – the first ever woman
controller of a BBC division.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">On her retirement in 1955, the BBC stated <i>that 'the service of broadcasting to schools
is Miss Somerville's great monument'</i> and that <i>'during her last five years in office' she had brought her mature
wisdom to bear upon the difficult and exacting problems that face controller,
talks”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Mary died in September 1963</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">9. Doris Arnold – the first
woman DJ</span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDlFN-Zkgpf751Woo5QkcvoBS6jvoMBJkCFm3RD81Krkrlg2JVhfVCn22Ch4iF-9an_C_escWutUA3wBmZWbqgDIcUki4wc4HgcytTp04hV7oXYGyPSaNHr712jISJk32pTjKk06nCq-o/s1600/Doris.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="549" data-original-width="976" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDlFN-Zkgpf751Woo5QkcvoBS6jvoMBJkCFm3RD81Krkrlg2JVhfVCn22Ch4iF-9an_C_escWutUA3wBmZWbqgDIcUki4wc4HgcytTp04hV7oXYGyPSaNHr712jISJk32pTjKk06nCq-o/s320/Doris.jpg" width="320" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Doris was one of radio's earliest stars. As presenter of ‘These You Have Loved’ until 1963, she </span><span style="font-family: "arial" , "helvetica" , sans-serif;">became the BBC’s first female 'disc jockey'.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Although her parents viewed her career aspirations as
precarious, she joined the BBC in 1929 in the way many women did, as a typist -
working in the stores department. When a pianist was unwell, however, she made
her on-air debut. She was a talented sight-reader and was trialled as a BBC
accompanist, despite her worries of the ‘lowbrow music’ broadcast. She later
performed arrangements for programmes such as ‘Songs from the Shows’ and ‘Music
Hall’. Playing alongside her husband, she was to become one of the BBC’s most
highly paid people in the inter-war years.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">One manager suggested that had she fallen ill, it would have
taken three people to replace her – and, even then, their work would not be
equal to hers. Nevertheless, she had to
push for pay parity with male colleagues, eventually securing increased
expenses for her <i>‘stylish attire’</i> when giving radio concerts.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Doris died in 1969.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>10. Sheila Tracy – presenter, newsreader and musician</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTcgrx3PWvnaL7wEPDNOKH129KwtJ32V-87miBG6EHNIGV6EuEJ3s_33zPQrtlUmrBPiYFYM2HLAsXLOpCeIQHiEsMDVHvx5rcRcxpXlSFLg2ufC2Cl3IKDD51FLL2U5Fo-q6mTrHSUEw/s1600/Sheila.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="360" data-original-width="640" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTcgrx3PWvnaL7wEPDNOKH129KwtJ32V-87miBG6EHNIGV6EuEJ3s_33zPQrtlUmrBPiYFYM2HLAsXLOpCeIQHiEsMDVHvx5rcRcxpXlSFLg2ufC2Cl3IKDD51FLL2U5Fo-q6mTrHSUEw/s320/Sheila.jpg" width="320" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila Tracy’s cheery voice through the night on Radio 2’s
‘Truckers’ Hour’ represented a time and a place in British radio.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Having studied music at the Royal Academy of Music, Sheila
formed a vocal/trombone duo, The Tracy Sisters, who appeared in variety, on
radio and television. Sheila was then appointed as on-screen announcer on BBC
Television, moving to BBC Radio 4 in 1974. There, she became the station’s
first ever female newsreader, reading her first bulletin in July 1975. “It was
the midnight bulletin - so it didn’t cause too much fuss”, she said. The same
year, she was one of four newsreaders chosen to take part in the experiments in
parliamentary broadcasting.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila became a regular and hugely likeable voice on Radio
2, bringing ‘Truckers Hour’ to the station, based on a format she’d witnessed
on a visit to the USA. She introduced ‘Big Band Special’ – and would even join
in with the trombone section.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Having left Radio 2 in 2000, she joined commercial radio,
working on the digital station Primetime Radio – and continued expressing her
love for big band with a show called Swing Time on the Saga Radio regional
stations.</span><br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila died in September 2014.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>11. Hilda Matheson OBE – first director of Talks at the BBC</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>“Broadcasting may spread the worst features of our age as
effectively as the best”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqnNLqc6BXtpksDI316x-Tbe2T53-hq_oopKjeO_Rqd8i05SiONeYa_X3GIKbPZAlxisJ2-AvIXLfXVpQsbFGYCw8xvl_LVYTCFTRWc9kOvMayWFQoCdf-zeeoRHwSYx2VvR3iy2cbFQA/s1600/Hida.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="650" data-original-width="976" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqnNLqc6BXtpksDI316x-Tbe2T53-hq_oopKjeO_Rqd8i05SiONeYa_X3GIKbPZAlxisJ2-AvIXLfXVpQsbFGYCw8xvl_LVYTCFTRWc9kOvMayWFQoCdf-zeeoRHwSYx2VvR3iy2cbFQA/s320/Hida.jpg" width="320" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Hilda met John Reith, the BBC’s first Director General,
whilst working as political secretary for Lady Nancy Astor, Britain’s’ first
female parliamentarian. Reith head-hunted her to assist the head of the BBC
Education Department.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">She became the first Director of Talks in 1927, establishing
the first news department as the BBC began compiling its own news rather than
rely on agencies. She moved the focus to reporting rather than simply reading bulletins
and recognised that the radio medium demanded a more engaging style rather than
formal talks and addresses. She was known to vet every script - and instruct
presenters to speak as if conversing with a friend, rather than lecturing.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Under her direction, intellectuals such as HG Wells, Bernard
Shaw, Virginia Woolf and the woman who would become her lover, the novelist
Vita Sackville-West were given a platform.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">She also launched ‘The Week in Westminster’ to inform on the
workings of parliament following the extension of the vote to adult women; and
organised the first live political leaders’ broadcast.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">After arguments with Reith, Hilda resigned from the BBC in
1932 and began working as the radio critic on the Observer and wrote the
influential book called ‘Broadcasting’ which captured the march of technology.
The first woman to write such a book, she asserted that broadcasting answered:
“the need for rapid interchange of news and views, for familiarizing each
country with the ideas and habits of all other countries, and above all the
need for an education which may fit men and women, literate and illiterate, for
the complicated world of tomorrow”.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">She ran the Joint Broadcasting Committee during the War to
counter German propaganda by broadcasting British opinion on foreign stations,
which were in neutral European and Latin American countries, in German and
Italian.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Hilda died aged 52 in October 1940.</span></div>
<div class="MsoNormal">
<o:p></o:p></div>
</div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: "arial" , "helvetica" , sans-serif;">12. Sheila Borrett - the
first female announcer on the BBC</span></b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP4ISHCIXDKoqaKHU-f3wAUc2cJWOdr14vLVcKHvkzDmIsRo9pb7R51_zWrGaAgWCIMbZ4_pEXd63fxg80SfmuPidVU59TAX7rI6rL5WVYEa_D3H0jiEm2nAyqM7wLBahSwrNeOTNNci8/s1600/sB.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="1200" data-original-width="1005" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiP4ISHCIXDKoqaKHU-f3wAUc2cJWOdr14vLVcKHvkzDmIsRo9pb7R51_zWrGaAgWCIMbZ4_pEXd63fxg80SfmuPidVU59TAX7rI6rL5WVYEa_D3H0jiEm2nAyqM7wLBahSwrNeOTNNci8/s320/sB.jpg" width="268" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila was the first ever female newsreader. Her tenure was
famously short, being fired after just three months, owing to thousands of
complaints from listeners uncomfortable with having a woman on the radio.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila had been employed by the BBC as an actress, working
on radio drama, although she hankered after an announcing job, a prestigious
post usually reserved for men. These were days when newsreaders were an
anonymous bunch who did not give their names, and it was feared a woman might
be a little too conspicuous.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Her arrival as a newsreader in 1933 was trumpeted by the
BBC, although the Radio Times observed <i>“we
foresee panic amongst the horsehair armchairs - retired colonels muttering
darkly over their muffins</i>”. In the event, over 10,000 listeners were said
to have complained, most of them women.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila continued in drama; and moved to the United States
after the War. As Sheila Stewart, she continued broadcasting on radio and
television until she was in her seventies. She suggested it was her <i>''great foghorn of a voice''</i> which helped her become an announcer
at a time when the technical quality was so bad that <i>''a woman's high-pitched voice was very displeasing to the ear”.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sheila died in 1986.</span><br />
<br />
<div class="MsoNormal">
<div class="MsoNormal" style="font-family: "times new roman";">
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br />
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
</div>
</div>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal">
<br /></div>
</div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com1tag:blogger.com,1999:blog-6035010336535558578.post-66425001144678762342019-02-17T22:19:00.001+00:002019-02-18T09:38:43.795+00:00Any Lessons for Radio from the High Street?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuou_Xk4f2QbVKdW02SgZeoxLWEIgzzjy7eNesQRNS-cvlecNhRCO4pzL4Tgk3T0y_PA7akxCTbaxo-Qcy__i7g0efZ_HPlQO1MR106ZEjUa_SvEB74tiZteDN1pF9CSYv1xljVTell9o/s1600/Corner-shop.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="651" data-original-width="1200" height="173" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuou_Xk4f2QbVKdW02SgZeoxLWEIgzzjy7eNesQRNS-cvlecNhRCO4pzL4Tgk3T0y_PA7akxCTbaxo-Qcy__i7g0efZ_HPlQO1MR106ZEjUa_SvEB74tiZteDN1pF9CSYv1xljVTell9o/s320/Corner-shop.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Ah, the British corner shop. My mum used to hand me a
crumpled ten-shilling note and send me to the one at the end of our road to fetch
three rashers of bacon and ten Park Drive Tipped. As I pushed open the red door, a bell
would ring – and little Mrs Cooper would pop up behind a little counter and
pull down whatever was asked for from the high shelves with a walking stick.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Years ago, the UK was full of such small, independent shops,
largely replaced now by the major brands.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">That retail world seems to echo with our own radio world. Does
the high street provide any clues for radio - now and in the future?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We both started small. Proud quirky independents, highly
valued by their communities and run by rich characters. Some small shops did sensibly club together to get better buying power, such as the Spars etc –
just as the original radio stations used national sales houses to represent
themselves in the national market.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In time, supermarket chains grew - and major names started to
dominate such as Sainsbury. Who could possibly topple them?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The battle was fought valiantly – with the upstart Tesco turning
to research for the first time to educate its understanding of what shopper
wanted. The equivalent, maybe, of GWR and Chrysalis, bringing clear listener-focused
thinking to radio. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">'Trade Off' was the Tesco research vehicle, developed by Ford when they launched the Fiesta to compete with the Volkswagen Golf. This approach asked consumers to choose between hundreds of paired choices - so that the genuine answers seeped through, ahead of what the consumer 'felt' was the 'right' answer. Do listeners want three long ad breaks or four shorter ones? You're unlikely to the get the right answer from a straight question.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgANffXBITEXzbJ64LvUmZgq4RXoLzvFAIjkO8YVHCko3T3e0d92uryDkO6E0IU3ZT-WvpUOwYXTUm7IvZc7HRs-zFVTpHBsDL8kZuiafN2cBpOYPTyE3cpmUUJnwmkcrYiAW_vVc9eD6A/s1600/Tesco.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgANffXBITEXzbJ64LvUmZgq4RXoLzvFAIjkO8YVHCko3T3e0d92uryDkO6E0IU3ZT-WvpUOwYXTUm7IvZc7HRs-zFVTpHBsDL8kZuiafN2cBpOYPTyE3cpmUUJnwmkcrYiAW_vVc9eD6A/s320/Tesco.jpeg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">How else did Tesco rise to the top? Its brand had not been
seen to stand for quality – so it invested in marketing. It established too that
there was not one single major reason why it did not outshine its rivals - there
were many small issues. It implemented accordingly a ‘bricks in the wall’ policy –
working out those little things which it needed to improve.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">One such issue was checkout queues – where it
then invested in a ‘Not more than one in front’ policy, because it knew that
shoppers could tolerate one customer ahead of them but no more. For radio, is there an ad
loading parallel to this?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The supermarkets react to mood too. Tesco understood that shoppers had, at one stage, seen buying ‘own brand’ as something to be ashamed of - but now, with a different
national mood, saving money became 'a good thing'. Is this the equivalent
of radio stations moving from stunts and wind-up calls to true life stories and
authenticity?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Like most companies, Tesco moved from a macho management style
to one which recognises how its staff are best motivated. In commercial radio
too, despite all its challenges, there has been a sea change in how creative
individuals are managed in the best operations. I’m not totally confident the
BBC has yet made the same shift.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The importance of the arrangement of stock within supermarkets
and its general theatre has radio parallels too. Every wise radio station takes care with its imaging - and chooses
what it puts in its shop window – and stations with off-peak programming hide
it round the back. The theatre of the butcher’s counter or fish market is delivered
too in great production and presentation values, turning the everyday into the compelling.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Tesco did tweak its offering for local markets - ethnic foods offered in some areas but not in others. It knew too that its shopper appetite was different on some days from others <i>"It's no good putting out large cuts of meet in Wakefield on Monday or Tuesday as no-one had any money by then"</i>. In radio - stations now recognise to to a greater extent: mood, time and day of week - but do we always make the most of our real-time attribute?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The challenge of the high street department store is evident.
We all loved Woolworth, Debenhams and the house of Fraser – but when it comes to
our own needs, we all find somewhere else which offers greater range, better
cost or greater convenience. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Young listeners
found Galaxy – and now Capital or Kiss - rather than their City’s heritage favourite </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">– and older listeners found Heart and Smooth
or Magic. 'Department store' radio stations thrive only in proud communities where they remain relatively isolated.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">On supermarket acquisitions, the parent brands were rolled out. Victor Value was no more after the Tesco acquisition.No messing about. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The old brands, however, were leant on, on occasions, for some trials. In radio, do we try things out enough away from the spotlight before taking the bigger steps.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Tesco's positioning statement was - 'every little helps'. It sounded like no-one else's line - and it reflected the </span><span style="font-family: "arial" , "helvetica" , sans-serif;">consumer benefit</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> not an internal boast. Do radio's straplines stand the test?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In the competitive supermarket battle, there are the discounters
such as Aldi and Lidl – the middle ground such as Sainsbury, Tesco and Asda - and
the top end such as Waitrose.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Each knows its customers and seeks to own them. Once that job is done – then it looks right
and left to see where else it might claim ground with its bargain – or premium
ranges. Richard Park knew that Magic could achieve more were it defined by mood
rather than just ‘older audiences’.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ja8f4dLGiS1MmosZRZIECIjkzGIK82E7vxt9QNyCf3UcO4eS2uej6lW37xhWDkYsMaP3FhYoHkelikSUg-9lmqugfWXyWY4tvyfJIT_NAMHA3CMuj_mNORvfRzv_9EPrjbkzTfhfQyk/s1600/220px-Green_Shield_stamp.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="305" data-original-width="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1ja8f4dLGiS1MmosZRZIECIjkzGIK82E7vxt9QNyCf3UcO4eS2uej6lW37xhWDkYsMaP3FhYoHkelikSUg-9lmqugfWXyWY4tvyfJIT_NAMHA3CMuj_mNORvfRzv_9EPrjbkzTfhfQyk/s1600/220px-Green_Shield_stamp.jpg" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When all supermarkets were giving away Green Shield Dividend stamps - Tesco chose an alternative route and ditched them. Dramatically whitening its store windows overnight, it teased the audience </span><span style="font-family: "arial" , "helvetica" , sans-serif;">with 'Operation Checkout' - and</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> simply reduced prices. Will News UK and its Virgin approach be the commercial radio disruptor?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Supermarkets built huge out of
town premises so they could grow floor space, no easy feat with reluctant town planners Like radio, however, well-argued lobbying from Tesco won the day. Political understanding is key for any major successful business - and Radiocentre is to be applauded for its achievements for the radio industry.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Like radio, supermarket chains have struggled when expanding
abroad. Whilst there have been successes, just rolling out the UK model has caused
problems for both industries. It has needed specific insider understanding to succeed.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">With Clubcard at Tesco - and Nectar at Sainsbury - supermarkets knew what customers were buying - and thus understood their audience more. They saw that as key to success. Tesco chose however not to position the rewards as discount but as 'saying thank you'. Are there lessons for radio contesting?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, a side-trend for smaller retail outlets has emerged– offering
either or both of convenience and specialism.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Small shops will not survive if they play the same game as the major ones.
Their offering has to be distinctive - is this the lesson for community radio?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We sigh fondly at the memories of the old corner shops – and
wish they were still here. But surely we can concede that the array of choice we have now far
exceeds anything that the Mrs Coopers would have been able to provide years ago. Cheaper
too. In radio - there is similarly now unprecedented choice: </span><span style="font-family: "arial" , "helvetica" , sans-serif;">always </span><span style="font-family: "arial" , "helvetica" , sans-serif;">something of interest
on one of the nation’s hundreds of stations - 24 hours a day. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Both retail and radio face more digital uncertainty ahead - and yet are also carving out their own place in that sphere to capitalise on opportunity.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Meanwhile, as the supermarket consolidation battle reaches its final hurdles, who will dominate?:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"Tesco had learned from its history that being on the back foot, trailing events or competitors stilted its potential. It was better to determine a course of action and then to throw every available resource at carrying out the strategy". <span style="font-size: xx-small;">(The Making of Tesco - Sarah Ryle)</span></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<div class="MsoNormal" style="font-family: "times new roman";">
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" width="200" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br />
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
</div>
</div>
<br />
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com0tag:blogger.com,1999:blog-6035010336535558578.post-68436624211126887142019-02-11T16:23:00.002+00:002019-02-11T16:23:54.721+00:00Radio - A Force for Good. World Radio Day 2019.<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A friend from Capital recently told me the story of a call he'd aired between him and a teenage girl. He’d spoken to her in the way good presenters
do.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Next day, her mother called in to the station bearing gifts.
It transpired that the girl was being bullied because of her accent. Kids pick up
on these things in a particularly destructive way. But – as the mother told the
presenter – her daughter’s brief appearance on-air and the friendship with the
presenter that the tone of the call suggested gave her cred. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The bullying stopped.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The United Nations <a href="https://www.diamundialradio.org/home" target="_blank">World Radio Day</a> returns on Wednesday 13</span><sup style="font-family: Arial, Helvetica, sans-serif;">th</sup><span style="font-family: "arial" , "helvetica" , sans-serif;">
February. The UN Secretary-General António Guterres spelt out this year’s focus:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "arial" , "helvetica" , sans-serif;">"On this World
Radio Day, let us recognize the power of radio to promote dialogue, tolerance
and peace".</span></i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7AFoFu-cb80ZPnu6owZHuyjE3om5Mm2dkUVDm3hVHN9FOJwpmTgerSx1rUGiC4ipOhBCW0fKANgvCBLVBAN2Mjgh7LshX5ywt5SLXIFOQbNuWArP6EvZ_t3Ri6vrKgtTbIRxpl95cYxg/s1600/WS.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="555" height="155" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7AFoFu-cb80ZPnu6owZHuyjE3om5Mm2dkUVDm3hVHN9FOJwpmTgerSx1rUGiC4ipOhBCW0fKANgvCBLVBAN2Mjgh7LshX5ywt5SLXIFOQbNuWArP6EvZ_t3Ri6vrKgtTbIRxpl95cYxg/s320/WS.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Around the World to this day, radio plays a key role.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I recall vividly my brief spell in Kenya a
few years ago helping to establish a structure for licensed commercial broadcasters.
Outside the big cities where TV penetration and literacy levels were low, radio
was a lifeline. Used sensibly and regulated fairly, it can play a key role in
making democracy work.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The drama ‘<i>New Home, New Life’, </i>swapped Ambridge for Afghanistan,
with storylines about organic pigs, forced marriages and land mines. Partly
developed by Archers’ producers and broadcast on the BBC World Service, was
said to draw audiences of more than 35 million.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">New languages and services are being bolted on
to the World Service on a scale not seen since WWII - and the list of countries
jamming her is interesting. The tale of international cat and mouse sounds like Ofcom vs the pirates on a London housing estate. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">As the debate on future BBC funding rages yet again, let’s remember
that the investment in the World Service saves lives. Fact.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj0godLeGnnp9cK0nMFprtrF0QKhEFJe96zQY8uofuxJ7gpXZneFVhKFGEfGkLT-2Fl9duImaLLtfVg4SUF9kWaEmpDvssqmKViWRwqzfzaVdQQtymw-XdJCLMQYAYU1COSwBSGXOPd20/s1600/Bullets.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="343" data-original-width="520" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj0godLeGnnp9cK0nMFprtrF0QKhEFJe96zQY8uofuxJ7gpXZneFVhKFGEfGkLT-2Fl9duImaLLtfVg4SUF9kWaEmpDvssqmKViWRwqzfzaVdQQtymw-XdJCLMQYAYU1COSwBSGXOPd20/s320/Bullets.png" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio in South Sudan is no picnic. I recall from a TechCon conference the pictures of a bullet-damaged satellite dish and of the transmitter
being floated downstream on a raft – in the absence of roads - as the intrepid
operators sought to stay on air. Add to the logistic challenges, the beating
sun, tropical rains and the political challenges, and you get some idea of the
determination that radio needs to do its job.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In the relative peace with which the UK has been generally blessed
in recent generations, and the advanced state of literacy and communications,
it’s easy to think that radio here has been reduced to fluffiness. Many broadcasters
will assure you, however, that whilst entertainment rightly plays a huge role, radio’s
engagement still carries power and influence – whatever the format.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">A news report last week suggested that elderly people in the
UK feel<i> “so starved of information after their last local paper closed”</i> that an
MP suggested they are calling his office for news updates.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"I was amazed to have elderly residents ringing my
office to say would I keep them informed of the news,</i>" he said. It’s a salutary
reminder of the value of BBC local radio to older listeners. Just about any BBC
local broadcaster will tell a story of a listener for whom the service is a
life-saver.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<blockquote class="twitter-tweet">
<div dir="ltr" lang="en">
Sad news. Just learnt of the death of one of our most loyal listeners. He’d call for requests every day, come and say hello at events and always, without fail, perform his fab impersonation of me reading the news, whenever he called. Adam, you’re the reason we do what we do. RIP.</div>
— Sean Dunderdale (@seandunderdale) <a href="https://twitter.com/seandunderdale/status/1090579723107926017?ref_src=twsrc%5Etfw">January 30, 2019</a></blockquote>
<script async="" charset="utf-8" src="https://platform.twitter.com/widgets.js"></script>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Small commercial and community stations too have their tales
to tell – whether the school dinner menus announced on Radio Scilly or the loyal
Lincs FM listener. From the school closures and travel news - to the programmes
which seized the mood of Manchester on the hours after the Manchester Arena
bombing - from Key 103, BBC Radio Manchester and Capital. On Capital, shows
were localised, pace lowered and backing music dropped as Ant Payne talked to
his own. Radio is not just about news – it’s the comforting arm around your shoulder.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Major stations also carry influence. Witness Greg James’s ‘Pedal
to the Peaks for Sport Relief’ on BBC Radio 1. Radio’s authenticity and connection
welding an audience to a cause. Bauer’s Cash for Kids and Global’s Make Some
Noise and the efforts of other fine commercial stations contributed to a sum of £30m raised
for good causes in 2017.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio illuminates. As I said once before of interviewees, having
heard an emotive Desert Island Discs, watch a TV interview and you’ve seen them
– listen to radio and you know them. Listening to LBC, who can fail to be moved
and often persuaded by the powerful personal contributions from the natural and yet enviable diversity of callers.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As I drove to see my dad in his nursing home one day, I recall it was the
passionate contribution from one powerful panellist on Radio 4’s ‘Any Questions’
which helped solidify my own view finally on the complex matter of Brexit just
before the referendum.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Put to one side
the dull Twitter folk - journalists try their best on our well-regulated medium; and recent months have further focused the minds of correspondents on the importance
of clear conversational explanation. Little wonder radio is the most trusted
medium for national news – 77% trust radio, compared to 15% who trust social
media.<i><span style="font-size: x-small;"> (<a href="https://www.radiocentre.org/wp-content/uploads/2018/12/Valuing-Radio.pdf" target="_blank">Valuing Radio </a>- A report by the All-Party Parliamentary Group on Commercial Radio)</span></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio is the mass medium reaching the widest audience in the
world. However it is produced, broadcast - or defined - in future, it will always
be there doing some good.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In the words of the UN: “<i>Radio is still the most dynamic,
reactive and engaging medium there is, adapting to 21st century changes and
offering new ways to interact and participate. Where social media and audience
fragmentation can put us in media bubbles of like-minded people, radio is
uniquely positioned to bring communities together and foster positive dialogue
for change.”</i></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Happy World Radio Day 2019</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal" style="font-family: "times new roman";">
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" width="200" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br />
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
</div>
</div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com0tag:blogger.com,1999:blog-6035010336535558578.post-70672903006572870702019-01-28T12:34:00.000+00:002019-01-28T23:55:17.423+00:00To Target or Not to Target<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_wg4wZ7cTM_7LiyI8Fl08krgpZnohyutcjq_OH3r0WNA6Yb9RyGfeuwFa1f-FhOz1A1lXbXsmrQa6ZiZWdVzcmXF3LBPMpuJgm4Smh1Wkt_OhfkqcSuVfKkm0KbjNSeB_cGtiU2vO2Ws/s1600/BBC_LOCAL_RADIO_0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="900" data-original-width="1600" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_wg4wZ7cTM_7LiyI8Fl08krgpZnohyutcjq_OH3r0WNA6Yb9RyGfeuwFa1f-FhOz1A1lXbXsmrQa6ZiZWdVzcmXF3LBPMpuJgm4Smh1Wkt_OhfkqcSuVfKkm0KbjNSeB_cGtiU2vO2Ws/s320/BBC_LOCAL_RADIO_0.jpg" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The dirty world of audience targeting reared its head in the context of BBC local radio last November (Nov 2017). </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Maybe the DG's speech has been misinterpreted, and I think I can see how his objectives could have been in the context of the vision outlined and the occasion at which the speech was delivered, but I'd love to be sure.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Do you recall when Radio X
conceded it was targeting blokes (currently its listening is 65% male. Quelle horreur.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When there were few other stations in town, you could do
what you like – providing you did it reasonably well. Then came competitors. If there is someone doing what you do - but, better - for a particular slug of your audience, your audience will find it. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If you set up a station in a competitive market aiming to do
everything for everybody, you will fail.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s not by accident that Heart, Galaxy and Kiss stole swathes
of audiences from the original tier of ILR stations which have painfully been
trying to reclaim ground ever since. Targeting
is about identifying your audience, understanding it, and addressing its needs. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Great stations have focus. When they succeed, they own their
target audience and those listeners deliver real loyalty. Then, the shoulders
of that audience are built too with secondary audiences, without compromising the
integrity of the primary audience. Heart targets women with vigour – and attracts
men along the way for the tastes they share with</span><span style="font-family: "arial" , "helvetica" , sans-serif;">the target.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Targeting is not necessarily just about demographics. It is about focus. Who are you expecting to listen? Do such people exist and are they likely to tune in? My issue
is not that BBC local radio moves from 50+ - it is any suggestion that it moves from 50+ to a
target not defined at all. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Many great stations in competitive markets define their target listener even more
specifically than just age. Kiss owns its
young audience in London - delivering 64% of its hours from the under 35s – building
such scale there that they then actually beat both Radio 1 and Capital in
overall all-adult share.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Other target audiences can be defined by their tastes in
music or other specific interests. TalkSPORT is for blokes who like nattering
about sport. Radio 3 is defined by serious lovers of classical music. Classic FM’s target
listener will be different, driven more by mood – and its content and tone address the tastes of its chosen audience. Radio 4’s approach to news
and talk is very different from LBC’s. None of those stations is targeting everyone
- they have someone in mind and their on-air recipe is distinctive and consistent. No one doubts what LBC does and how it does it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s pretty helpful to know who you are talking to when pick
a song or frame a talk topic. As a 19 year old on air in
Nottingham, I knew Radio Trent was targeting some way above my own age, and
that was on my mind as I pushed up the fader.
The audiences were likely the better for it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Some people have argued that Radio 2 is successful and yet ‘not
targeted’. Putting to one side the fact that its operating licence requires it
to be targeted 35+, I suspect their music programmers would concede too that they
know which songs work for their audience and which do not – and that sense
probably stretches beyond a demographic. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="background-color: white; color: #404040;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>‘We have to backtrack 80-, 70- and 60-year-olds to when they were 13 and look at how that informed their music,’ ‘What you will always get in our mix at Radio 2 is rock’n’roll. But there’s a degree of interest in the Eighties again, for example, because it evokes great memories for today’s older people.’</i> </span></span><span style="background-color: white; color: #404040; font-family: "arial" , "helvetica" , sans-serif;">(Jeff Smith, Head of Music at Radio 2) </span><span style="background-color: white; color: #404040; font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Ken Bruce can talk naturally to his audience in a way that a
thoroughly proficient 26 year old would not, because he’s not 26. He’s chatting
to people a bit like him. Like Jeremy
Vine, his cultural references, his life experience all mean that the station’s
principal audience feel he is one of them. There's probably a reason why Ken's on 2 and Grimmers is on 1.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">If Radio 2 is really targeted at everyone, we should sack the Controller. Rajar
indicates 91% of Radio 2 listening is from those aged over 35. It would not be so successful were it to worry
about those under 35 too.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I cannot accept that the women next door has the same taste in music and chat as me just because she lives next door. Geography is not sufficient to unite a station format. Localness can be relevant - and it can build loyalty - but it cannot work at the exclusion of everything else. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There appears to be a school of thought emerging which suggests that this 'radio for everyone' will be achieved by targeting by programme. That listeners will think: "ah – it’s Thursday at 2 – I must turn on BBC Radio Trumpton – there’s a programme just for me".</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Yes, people can ‘listen again’ at a a time of their choosing, but if that’s to be relied on for audience bulk, just put the programme online in the first place.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">All research about BBC local radio, time and time again, has
spoken of the friendship that listeners enjoy with their station. If I have a
friend, I like them to be there when I need them, and behave much like they
were last time I met up. If I pop round to Maisie's for a coffee and she's smoking a joint and playing Dizzee Rascal loudly, I'm not sure I'll be round again any time soon.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If, every time I drop into my station, they are doing something
different, I rather think I’ll stop </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">bothering.
</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The 60s pirates were loved
because they spoke to youth. Yes, youth could savour Pick of The Pops on the
Light Programme, but the pirates suited them better because they did what youth loved all the time. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Similarly, if I am expected to keep dipping in to a station
just in case it happens to be a show aimed at me then I’ll quickly become
frustrated and delete it from my repertoire. That’s how
poor focus impacts on reach as well as listening hours. And on commercial radio, reach matters hugely too. Just ask the PD - or a local sales exec.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">50 years of Radio 4 heritage has got the Archers,
Today and PM embedded in the habitual listener clock, but then again, I think we’d all still
find it pretty easy to give an impromptu speech about the target Radio 4
listener. And I suspect any programme pitch would be turned down pretty swiftly
if it did not appeal to the likely Radio 4 listener. You can smell Radio 4 from
a distance – and it’s a beautiful aroma. Again, it knows what it does.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Can you have specific programmes off-peak, out of the
limelight. Yes, you can. Sturdy stations
can afford to go off piste in off-peak hours where the risk is low and the potential
gains out-weigh the risk. The real audience battle, though, is 6-6. That needs to have focus.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If targeting everyone worked, we’d have all been doing it for years. </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">We certainly wouldn’t have bothered with having the luxury of both Radio 1 and 2. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Highly motivated, well-rewarded staff doing excellent BBC local programmes on whatever they fancy for whichever audience they choose is a thoroughly attractive proposition. The problem is, few would listen. And whilst audience size may rightly not be the sole determiner of success for the BBC, even Auntie has to watch just how much is being spent on how many - it's certainly a figure that's in her annual report.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">BBC local radio has suffered audience losses – even beyond
what one might have expected from the changing media landscape. But I contest
it has not done as well as it might because it has not been focused enough. It does not own any 50+ demographic as well
as Radio 1 owns the more highly contested younger demographics. A 50+
person witnesses how off-beam programmes can be. Stations have been variously too old or too
young. Compare that with Capital’s obsessive
addressing of its target audience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There have been other BBC local radio approaches through the
years where the battle is fiercest – GMR in Manchester – and numerous versions
of BBC local radio in London. They’re not still around.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The secret to BBC local radio success is more focus not less
focus. A mix of music and chat from gifted communicators of the right quality
on a spine of trusted national and local news. And if there is a target - what about the demographic which values its localness more than anyone –
because they’ve lived there longest. A fitting blend of music and chat which has no rivals in a demographic where a commercial operator is unlikely to tread.<o:p></o:p></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The local newsrooms have a crucial job ahead.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Do allow the newsrooms to compile content for all, delivered
online and on social media. To have a decently-resourced solid BBC newsroom addressing
all relevant stories which emerge locally is eminently sensible. But that sound
news strategy should not also define the target audience for the local radio station
– the newsroom should provide tailored bulletins as a service provider for the BBC
local audience.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This management freedom and 'do as you like' will work decently in smaller, less competitive markets and in ones where the Man Eds really know what they are doing and choose to inject sensible focus. Elsewhere it will fail.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I may be wrong. Time will tell. I shall watch with interest – as will their loyal existing listeners. I love BBC local radio - and care passionately. I worry this will get messy and expensive and will lead to its demise next time around when its audiences and cost will be even more challenging to justify than now.<o:p></o:p></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">This blog post was written in November 2017, following the speech in Coventry by Tony Hall: "<span style="background-color: white; color: #333333;">First of all, I want us to reflect the community – every part of it – and that means ending the idea of targeting just the over 50s. </span></span><span style="background-color: white; color: #333333; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Local radio should be for EVERYBODY - Frank Gillard was right!"</span></i><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
</div>
</div>
<br />
<div class="MsoNormal">
<br /></div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com1tag:blogger.com,1999:blog-6035010336535558578.post-30933416174581337742019-01-19T11:43:00.001+00:002019-01-19T14:15:49.801+00:00Is it time for journalists who write about radio to listen a little more?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrQqtM4Px4TloS8aZFhMK0pOZqOPvYdpiLnq8Bej5pyLvfzpS3w1PxWKuyXLL2plTKoEUrzAFwJLJEs0OgmfAvZaoR0iVfnb_eBw8khAW3p9huN0fCEA2UUcHqwOoTLIYTO0uhyphenhyphenyumdjY/s1600/Chris.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="413" data-original-width="620" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrQqtM4Px4TloS8aZFhMK0pOZqOPvYdpiLnq8Bej5pyLvfzpS3w1PxWKuyXLL2plTKoEUrzAFwJLJEs0OgmfAvZaoR0iVfnb_eBw8khAW3p9huN0fCEA2UUcHqwOoTLIYTO0uhyphenhyphenyumdjY/s320/Chris.png" width="320" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;">How wonderful it is that radio is once again dominating the
headlines.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This quiet giant has been so often overlooked. Despite around nine
out of ten adults spending almost a full day a week of their lives with it, and forming a relationship
unrivalled by any other medium, it’s rarely credited with the scale and
influence it deserves. Although tributes are fulsome when a leading broadcaster
dies, it’s rarely recognised that the medium itself must be pretty special if the demise of one of its own generates such a sense of loss.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Listeners love radio. They define themselves by it – readily
dubbing themselves ‘a Heart listener’ or a ‘Radio 4 listener’ in a way no human
being would proudly proclaim they were an ITV viewer.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, with the national radio shenanigans, radio is earning acres
of enthusiastic coverage – and that’s a great thing. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Is it just me, however,
who reads some of the scribblings and breathes silent fury.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Articles appear to be written by someone who just got a
radio for Christmas - or has not listened since 1980 – or owns one of those
puzzling sets which only pick up BBC programmes – and who lives in London.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">This week, in <a href="https://www.campaignlive.co.uk/article/uks-influential-radio-djs/1522693" target="_blank">Campaign, </a>we read of the Evans move shaking up
breakfast commercial radio <i>“after years of nondescript nobodies, tightly regulated
in what they are allowed to play or say".</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s a lovely alliterative line. It’s also nonsense.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As a former regulator, I can assure the author that the regulations
are broadly the same as they were decades ago. As far as what is allowed in terms of 'offence', the rules are much the same as ever through the IBA, Radio Authority and Ofcom, with interpretation moving
in line with audience tastes and opinions. There has been no sudden shift.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As far as 'nondescript nobodies' are concerned, the last few decades have been
as full of the greats as ever. And, in the most competitive broadcasting world
there has ever been, many of them have had to be on top of their game like no
other generation.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The amount of work from breakfast show presenters and teams
across the country in the last decade or two often exceeds the effort and thought that was expended in prior generations. They have been aiming to produce distinctive radio which their audience will
remember.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The 'highly regulated' 'nondescript nobody' Chris Moyles is doing his thing on commercial
Radio X – and has been for four years.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I’m
sure he sits there with laminated copies of the rules.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And Chris Evans himself, of course, was on commercial radio in the 90s - presumably the very time when the journalist suggests it was a land of nobodies</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNugkFsiA12vwPR3RCOW03FFLsmDxCWSM8LDz8XwlS40WDBZSi5sX1NM-xqJ5r6LjFO2Tr9-JI2rNb5xndC1FRMi3UCZaRc7HFT1mZM8frkygv3zF6IyXVAL1X4A8WJSItcRhl14Duois/s1600/Gem.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="325" data-original-width="650" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNugkFsiA12vwPR3RCOW03FFLsmDxCWSM8LDz8XwlS40WDBZSi5sX1NM-xqJ5r6LjFO2Tr9-JI2rNb5xndC1FRMi3UCZaRc7HFT1mZM8frkygv3zF6IyXVAL1X4A8WJSItcRhl14Duois/s320/Gem.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sam & Amy (now on Virgin – and for years on Gem) carried
off the awards time after time, in the face of BBC and commercial national radio
shows, with their blend of honest me-too moments and the sort of open
conversation people of their age have. Much as I love them both, I doubt either
of them would have bothered turning up if tightly regulated. And to call either
of them a nondescript nobody is laughable. They hold a room – on and off air.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The multi-Gold award-winning Christian O’Connell </span><span style="font-family: "arial" , "helvetica" , sans-serif;">on Absolute Radio was tightly regulated for sure,
as I’m sure David Cameron would agree when he dared to use the word twat on
Christian’s show . The complaint was not upheld.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">What of the great local shows. The North East loves Steve & Karen. They’ve been on-air eighteen years together, now on Metro, and own their market. Broadcasters
who are nondescript nobodies do not earn the level of love and engagement they
receive. 'Hirsty's Daily Dose' in Yorkshire was huge for over a decade, making the station the largest outside London.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6_RY1vEmGuqiZzC4VJbyiM7F5N4RRMpK7SJwKaRI2EQ61gQCifppb8KjQlbcls3XV15GMq_TEUc7vrPARXk1CRagav9mZBFkZD-PFYoEbrhMLkBl3CRMhAo-V1NsZ3MahzPb4rBuFMaY/s1600/JD.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="400" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6_RY1vEmGuqiZzC4VJbyiM7F5N4RRMpK7SJwKaRI2EQ61gQCifppb8KjQlbcls3XV15GMq_TEUc7vrPARXk1CRagav9mZBFkZD-PFYoEbrhMLkBl3CRMhAo-V1NsZ3MahzPb4rBuFMaY/s200/JD.jpg" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And you will not speedily walk down any road in Coventry with John
Dalziel from Free Radio. If this nondescript nobody is not recognised in 100
yards, I’d be surprised. And let’s not forget the Scottish greats too like Galloway.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio in recent years has been creative, considered, and
more authentic than ever. Highly amusing moments - and poignant moments like never before.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Far from the ‘primacy of the DJ’ about to be revived,
their influence has never gone away. The influential broadcasters cited in the article - from Tony Blackburn to Everett and Robbie Vincent - thoroughly deserve the acclaim, but there has been great radio since too. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I wish the article were a rare example of nonsense.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst there are columnists who write
sensibly and Gillian Reynolds’s writings on historical matters are flawless,
many others simply suggest laziness.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I recall the one which concluded that Radio 4 was losing out
in audiences to podcast and 5 live. There was no mention of the giant LBC – and the fact that 5 Live audiences had actually been in a decline. So, no facts; indeed, the contrary.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In an analysis of radio election coverage, I recall being shocked
that journalists had not thought to dip into LBC to highlight its excellent,
fresh offering with Iain Dale and former Home Secretary Jacqui Smith.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There is the implicit argument too that if you’re not saying a lot, it’s tightly regulated and low quality.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Anyone who thinks that good music-intensive contemporary radio with tight links is easy is wrong. It is an art. The people at the top of the CHR game now, particularly at Capital, are doing some of the cleverest and most considered ‘top 40 radio’ that the UK has ever heard.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Then there is the<i> ‘everyone is podcasting now and no-one
listens to live radio any more’ </i>narrative.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Podcasting is growing – and that’s great. But let’s acknowledge that almost
nine out of ten of adults don’t bother with it at any stage of a week.<span style="font-size: x-small;">*12%
weekly reach Rajar Midas Winter 2018)</span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL7kDVNGgvycYyqYfgSVaWxaFPYvdP7x3yposN8ncc-gehhpWZDTuQLkQ4a4QbIRukULMKLmuPh5XciL-WsntWG2lvL3FLphEFbimUX6UsDpXmo8wc3tZppDzAcDKHw_0reFZbeGIVxvE/s1600/Eddie.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhL7kDVNGgvycYyqYfgSVaWxaFPYvdP7x3yposN8ncc-gehhpWZDTuQLkQ4a4QbIRukULMKLmuPh5XciL-WsntWG2lvL3FLphEFbimUX6UsDpXmo8wc3tZppDzAcDKHw_0reFZbeGIVxvE/s320/Eddie.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Thank goodness for Eddie Mair’s arrival at LBC. The Radio
Times now acknowledges commercial radio at last.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In the years until now, any radio commentary in that organ was
largely confined to trumpeting obscure drama on Radio 3.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">When I was last being grumpy about this - one BBC chappie suggested to me there was not much one could write about commercial radio. Well,
if you cannot write about the big personalities, their chopping and changing,
the beautiful ad-hoc moments of listener interaction, platform matters, new formats, crisis
coverage, the battle for supremacy, the changing music mix, the brand battles,
the takeovers and examples of impressive commercial brand integration - then
you shouldn’t really be writing at all. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The sniffy ‘local commercial radio is a bit naff’ suggestion
does not stand the test when one looks at the size of its audiences and the level
of engagement from shows which rule their patches.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://youtu.be/IUgF49Rtg7Q" target="_blank">'Video killed the radio star'</a>. If you haven't been able to think of a better headline since that song was released in 1979, go get another job.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Too many journalists and columnists appear to bully radio. And certainly commercial radio which a staggering 65% of UK adults sample each week.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">It’s time for the authors to pause before writing –
and commit to the level of investigation and consideration that one hopes they’d invest in any story. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Radio deserves better.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">And good luck, Chris.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i><br /></i></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i><b>Stop press.</b> Nice radio reviewer on Radio 4 (18.1.19) <a href="https://audioboom.com/posts/7148457-front-row-on-radio-4-talks-breakfast-shows" target="_blank">talking breakfast shows</a> tells us all about 'Radio 6'.</i></span></div>
<div class="MsoNormal">
<br /></div>
<div style="margin: 0px;">
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<br />
<div class="MsoNormal" style="-webkit-text-stroke-width: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div class="separator" style="clear: both; margin: 0px; text-align: center;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; margin: 0px; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
<div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<br /></div>
</div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
</div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com5tag:blogger.com,1999:blog-6035010336535558578.post-45701746708503770382018-12-31T11:20:00.001+00:002019-01-02T13:23:06.606+00:00Farewell, Network Chart<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJrTeseY9Z_gA2qGIXS-MLGxpFtodnb7JAZ1t8SvGsIIZy1oaxanHZ4e5igCex8VtRh8hoaajLwmGbZLiAard4_l0v3pqzqmxntbCB2zYefSug38sKHVH72-BZMEuzqszr6uuduf1oqAQ/s1600/Big+Top+40.gif" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="285" data-original-width="427" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJrTeseY9Z_gA2qGIXS-MLGxpFtodnb7JAZ1t8SvGsIIZy1oaxanHZ4e5igCex8VtRh8hoaajLwmGbZLiAard4_l0v3pqzqmxntbCB2zYefSug38sKHVH72-BZMEuzqszr6uuduf1oqAQ/s320/Big+Top+40.gif" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At 7.00 on Sunday night (30th December 2018), the final, united, commercial radio chart with Marvin Humes faded away; and commercial groups prepared to plough their own
Sunday night programming furrow. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whilst the Big Top 40 continues on Global stations, now with the great Will Manning; Bauer will have its own show; and the Wireless Group grow their Total Access property to a Top 40 offering with Olivia Jones. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s the end of an era – and a decision one can thoroughly understand
in the climate and structure of today’s commercial radio world. But it’s also a
chance to salute the architects of the animal which has served commercial radio
superbly for generations.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Sunday nights on BBC radio through to the 1980s had become
an impenetrable tradition. Although you knew which artist was up and which was down
- given the chart itself was published during the week - Sunday was the chance to
hear all the songs one after the other in their entirety.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">What’s more, the show was aired on AM and FM,
as Radio 1 stole Radio 2’s FM transmitters for the weekly appointment. UK listeners
slotted in their C120 cassettes so they could later ‘listen on demand’. We
radio freaks recorded the shows just to hear the JAM jingles in stereo - and
marvel at the art of the countdown delivery from the likes of <a href="https://audioboom.com/boos/2964349-last-tom-browne-chart-march-1978" target="_blank">Tom</a>, <a href="http://audioboom.com/boos/3328149-final-simon-bates-top-40-links-on-top-40-august-1979" target="_blank">Simon</a>, Tommy, Bruno, <a href="https://audioboom.com/boos/2662770-mark-goodier-final-top-40-2002" target="_blank">Mark</a> and <a href="https://audioboom.com/boos/4682711-first-tony-blackburn-top-40-2nd-sept-1979?t=0" target="_blank">Tony</a>.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Meanwhile, commercial radio trotted out a host of distinctive
Sunday evening programme offerings.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">As
was the case with commercial radio generally, some of those offerings were
superb, and some decidedly less so.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">They
most certainly offered listener choice. Some stations had created their own
chart shows, others eschewed the tactic. I fondly recall Trent’s first home-grown-chart which briefly adopted the novel approach of starting at Number One and working up to the least-selling
song.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXcEwfmfSDK6krBtJL2Wo7li-Sc34C61jjzZkdLocRBHjzP15EvEJQu_JrwbkmP4R2NW2BYbTL9Bgzgp1bJ2VqEsZlXx_qLYLkCfI3WnU2gDmERL4RTgazRowVpe4PEpA0yedg7SZqqSM/s1600/kidnescafechart.bmp" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1286" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXcEwfmfSDK6krBtJL2Wo7li-Sc34C61jjzZkdLocRBHjzP15EvEJQu_JrwbkmP4R2NW2BYbTL9Bgzgp1bJ2VqEsZlXx_qLYLkCfI3WnU2gDmERL4RTgazRowVpe4PEpA0yedg7SZqqSM/s320/kidnescafechart.bmp" width="257" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Then in September 1984, commercial radio came together for ‘the
Network Chart’. Politically, getting all stations, back then owned by a
multitude of colourful companies, to agree on carrying a single programme was a
coup, pulled off by the then Association of Independent Radio Contractors
(AIRC) – the trade body for 'Independent Local Radio' stations, the equivalent of
which now is Radiocentre.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Growing audiences and commercial radio stature was an aim,
but also this was principally about creating a huge property which commercial radio could
sell to significant national brands who would only trouble with radio if it
offered real scale. Commercial radio had achieved just a 2% share of all UK advertising
and a catalyst was needed to kickstart growth.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There were technical hurdles in those pre-satellite days;
and the option chosen for dissemination to stations was an IRN news distribution line. As
was the case with the national ads at that stage fed to stations in the same way, this was mono. It didn’t sound
great – but most listeners on their trannies didn’t care too much – and an appreciable
proportion were still listening on AM anyway.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">At the outset, the programme was superbly hosted by <a href="http://aircheckdownloads.com/networkchart_DaidJensen_300984.mp3" target="_blank">Kid Jensen,</a> who offered a fresh enthusiastic approach and a slightly less functional tactic than the BBC’s established fine option.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">It had energy and presence. And, for a time the commercial chart was more up
to date than the BBC chart. It also included an element of airplay stats.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><i>"No-one took it seriously in the those days" </i>(Kid Jensen speaking in the late 80s)</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In terms of revenue, sponsorship was not quite possible at
the outset.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">At that stage, the
regulations did not quite allow such sullying of our airwaves. The regulator
did, however, allow a clever loophole: 'co-funding'. Within strict parameters,
you could credit the funder of a show – but the show itself could not be defined
by the funder, nor was any commercially-inspired funding allowed within.</span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRPDqAprroR0NCExx-ihjqe7wRyyJasya7LFMlhMpYRRYmFVrV7czNwv-nWoiRZTZAUo4KsXp3gOS3OXhYuOtKC_yDqDVsNx5Fs7WBXc7wpKldwnWPobRSg2ujtA1uNXdNEXzrmkZFmec/s1600/nescafe.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="160" data-original-width="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRPDqAprroR0NCExx-ihjqe7wRyyJasya7LFMlhMpYRRYmFVrV7czNwv-nWoiRZTZAUo4KsXp3gOS3OXhYuOtKC_yDqDVsNx5Fs7WBXc7wpKldwnWPobRSg2ujtA1uNXdNEXzrmkZFmec/s1600/nescafe.png" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Thus, after a brief foray with a De Beers Jewellers relationship, Nescafe
came on board.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The show became the pithy
<i>‘Network Chart brought to you in association with Nescafe’.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Kid put his life and soul into the programme, and those of
us around at the time recall him journeying tirelessly around the country to
help boost the show’s profile, armed with the sort of merchandising that few local
stations could afford, proper sweat shirts, T shirts and the list went on. This
was the big time. Although those of us on the local stations worried a little about having our local hours snatched, we quite liked mixing with this huge Radio 1 and Luxembourg presenter. And we liked the free sweat shirts.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Kid left the show in 1993, and Nescafe gave way to Pepsi as
<a href="http://aircheckdownloads.com/PepsiChart_NeilFox_25Aug00.mp3" target="_blank">Neil Fox </a>took the helm. By that stage, the rules were relaxed and the show
really could be announced as ‘The Pepsi Network Chart’, later ‘the Pepsi Chart’.
To have Pepsi as a brand on-air across the UK was a real achievement for the network. The
show evolved into hit40uk and, in 2009, became The Big Top 40 Show, then enjoying a long relationship with Vodafone</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIzj6pygwG0e1I0AWmB0OG2yKP177fsVcDmBP9fBhzLY5LXcm-0MBMsigwe1uLu42ya10sTTfQr4mXwvhXBrBSlxglVzyD_4nsM8sF2SqgK-ePHdyOwcxvmL-FU5cS8oxEsdDaYOBk8MM/s1600/Pepsichartlogos.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="365" data-original-width="160" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIzj6pygwG0e1I0AWmB0OG2yKP177fsVcDmBP9fBhzLY5LXcm-0MBMsigwe1uLu42ya10sTTfQr4mXwvhXBrBSlxglVzyD_4nsM8sF2SqgK-ePHdyOwcxvmL-FU5cS8oxEsdDaYOBk8MM/s320/Pepsichartlogos.png" width="140" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The show’s personality changed too, with Neil, at first,
injecting more star-laden talk content to the show, setting it further aside from the
BBC offering, which in turn evolved too. The reveal day of the BBC chart moved in 1987 too from Tuesdays to Sundays, with Bruno Brookes.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">There were interruptions along the way as radio groups ran off with their mistresses. The Smash Hits chart
replaced the network chart for a period on EMAP (now Bauer) stations. And the A
list and the Fresh 40 </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">approach was a
brief attempt to separate by format, so that the huge newer adult contemporary </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">stations could enjoy hours of 'chart' music which
better fitted their formats. Each time, however, the stations eventually returned to the family - with the single all-format, all station offering which we recognise until last
Sunday.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Commercial radio audiences had grown, to the extent that the
BBC’s Sunday night lead was utterly extinguished.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In July 2015, the BBC countdown moved to
Friday nights with Greg James. By that stage, Radio 1's audience reach on Sunday at 18.00 was 492,000 - commercial radio's reach was 2.3m.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Now, commercial radio groups announce they are going their
own way rather than share the same chart.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">In some ways, the chart mechanic itself has lost some of its stature. No
longer are record shops phoned to establish sales stats - leading to some breathless weekly
on-air announcement of real note - the climax has thus evaporated to some
extent.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">With streaming now a key element,
data is real-time. It's right that the great British Sunday tradition of chart shows should take the next step.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">But most importantly, the structure of commercial radio is
such now that it can do what the chart did - all the time.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">From the days when the chart was the only
significant cohesive music property commercial radio could sell to client brands, the large groups now
each have their own properties of scale. They would likely prefer to put their
efforts into producing and selling those rather than boost their rivals. It
also means that each group can engineer its own programming to suit its own formats. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">And - as the medium gets ever more competitive - it's been complex deciding which stations can carry the chart - and it's certainly felt odd enthusing about a presenter who's on your station on a Sunday - but on your rival during the week.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Listeners will have more choice.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In a sense, the chart proved the point.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Scale is everything, if commercial radio is
to be seen as an increasingly serious advertising medium.</span><span style="font-family: "arial" , "helvetica" , sans-serif;">
</span><span style="font-family: "arial" , "helvetica" , sans-serif;">Now, at last, commercial radio can deliver scale across the board - with the
cohesive and polished major brands it has painfully assembled after 45 complex
years. Good luck. Farewell, Network Chart - and all who sailed in her.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal">
<br />
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<br /></div>
<div>
<div style="margin: 0px;">
<br /></div>
</div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com5tag:blogger.com,1999:blog-6035010336535558578.post-56762292149945469092018-12-26T13:00:00.004+00:002018-12-27T00:44:07.164+00:00Radiomoments of 2018 <div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5C_xpjDvvINAax_I9_r8MfzPnRw8q8KkLllTzC7cmLaLYw2aKJzDMWgq0A7C8Xaev3DhjB5hDKVGgmZY7LeSb0CKsMIlyY_vkkflvA8EmKZ3JHPyK-liKiKqmLvQzjlcMVLoFZSMPykc/s1600/greg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="270" data-original-width="480" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5C_xpjDvvINAax_I9_r8MfzPnRw8q8KkLllTzC7cmLaLYw2aKJzDMWgq0A7C8Xaev3DhjB5hDKVGgmZY7LeSb0CKsMIlyY_vkkflvA8EmKZ3JHPyK-liKiKqmLvQzjlcMVLoFZSMPykc/s320/greg.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">As 2018 draws to a clement close, which #radiomoments were the
most memorable for you?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><b>Greg James</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The unprecedented level of change looming in UK breakfast radio
is set against a backdrop of a relatively new breakfast show on Radio 1 which launched on 20th August 2018. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><a href="https://audioboom.com/posts/6977045-first-greg-james-radio-1-breakfast-show-2018" target="_blank"><br /></a></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><a href="https://audioboom.com/posts/6977045-first-greg-james-radio-1-breakfast-show-2018" target="_blank">The first show</a> had an immediate presence. Greg's first words, where he spoke
of the privilege of hosting the programme, chimed with many of us. We heard the
lad from student radio with wireless in his blood who had quietly and quickly risen to do something remarkable of which he’d only dared to dream.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The programme’s already settled into being an original, natural, well-produced
animal which should serve the station proud in the challenge it faces.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Chris Evans</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The <a href="https://audioboom.com/posts/7125984-chris-evans-final-radio-bbc-2-breakfast-2018" target="_blank">Chris Evans Radio 2 farewell</a> on Christmas Eve is a
deserving late entry into 2018’s finest #radiomoments.</span><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">The programme overall boasted the presence which
Evans shows always display – but a heightened sense of occasion. He employed all the tricks in the radio book – tears, kids, stars and wives.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The tearful ‘goodbye’ moment was cannily-timed a little earlier than the final link, offering journalists an
opportunity to write about it promptly - Chris has always been the perfect PR
machine. Its scheduling then allowed Chris then to get on with enjoying the
final moments.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Chris’s broadcasting secret was evident throughout in the valedictory show – chatting
as if your best mate, but a best mate who happens to have Nicole Kidman popping round. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">His
goodbye announcement was clearly well thought-through – and a lesson to complacent
presenters everywhere. Even Chris Evans thinks about how he’s going to handle critical
moments.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Eddie Mair and Iain Dale</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4V5gz1-zaRIRhKDvw7UlVw91isLVXGCaVu4v7x-RoKWXjTRgvxhJrbSG6oQt03_4LVznYO311-TtgjdlGsDCnYztk8Vgclt0yOJUL6cgaSoy3RXzgUKGcZSM_q_PRx82AYer1D0zhaHE/s1600/Eddie.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1067" data-original-width="1600" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4V5gz1-zaRIRhKDvw7UlVw91isLVXGCaVu4v7x-RoKWXjTRgvxhJrbSG6oQt03_4LVznYO311-TtgjdlGsDCnYztk8Vgclt0yOJUL6cgaSoy3RXzgUKGcZSM_q_PRx82AYer1D0zhaHE/s320/Eddie.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Eddie Mair has been radio’s quiet titan for years.</span><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">Although he presented Radio 4’s PM programme almost
daily, displaying his skills as the cleverest of operators with his trademark
iterative interrogation and gifted teasing, he has never sought the headlines
afforded to many lesser mortals. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">His departure from the BBC said something of
the Corporation's challenges, with its public salary announcements, the way it understands and treats its talent and the general
frustrating complexity typical of big organisations. It also said </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">something of the new might of commercial radio, now able to offer a platform for the greats.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><i><br /></i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><a href="https://audioboom.com/posts/6966526-final-eddie-mair-pm-on-radio-4" target="_blank">His last programme</a> was claimed to be an accidental one. Sort of:<i> That
sounded like a decent way to end so let’s not come in tomorrow</i>’. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">Eddie’s new LBC show has moved quickly from a <a href="https://audioboom.com/posts/6993682-first-eddie-mair-lbc-show" target="_blank">confident and enjoyable first edition</a> to a really enjoyable and distinctive offering.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Eddie’s arrival at LBC displaced Iain Dale who moved to
later on the schedule. Iain has led a varied and rich life in politics, publishing
and pushing over protesting pensioners on the prom, but the loving relationship he has quickly forged
with radio was evident in <a href="https://audioboom.com/posts/6991403-iain-departs-lbc-early-evenings-2018" target="_blank">his goodbye from his drive slot</a>. Although he was only
moving down the road, he waved farewell to his neighbours with tears in his
eyes.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Noel Edmonds</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">Noel Edmonds was the second ever breakfast presenter on BBC
Radio 1. Since then, he’s enjoyed TV success owing to Mr. Blobby, ‘Deal or No Deal’ and ‘I’m a Celebrity’. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12.0pt; line-height: 107%;">Noel was <a href="https://audioboom.com/posts/6663625-noel-edmonds-on-stephen-nolan-5-live-2018" target="_blank">Stephen Nolan’s guest on 5 Live </a>in February 2018, telling of the dark place he was in w<span style="color: #0e2c2c;">hen he lost his business amidst banking scandal. Nolan called on all his trademark tactics to create the space for some riveting radio from
the mouth of this complex figure.</span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Hits Radio</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNKC5y9BnZo1g_wLOJOU5wWyRPRm3aweFUcsR8r5-eDikenCNKeQZppzaTsyIiBqOBy5ykmdLijIqlx8IVT9NCckY8dXTtAr-xkLuI1oxVLyfUDt3LvNR9Tk9XbTZrPz0c4yrArsbjqbk/s1600/hits.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="400" data-original-width="400" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNKC5y9BnZo1g_wLOJOU5wWyRPRm3aweFUcsR8r5-eDikenCNKeQZppzaTsyIiBqOBy5ykmdLijIqlx8IVT9NCckY8dXTtAr-xkLuI1oxVLyfUDt3LvNR9Tk9XbTZrPz0c4yrArsbjqbk/s200/hits.jpg" width="200" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Whilst Global Radio strategies are clear and swift, Bauer
is a little more cautious. The German-owned company owns some excellently-operated
national brands,but sticks largely to a more traditional model for the majority of its stations
in their localised patches. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">This year however, it created a new national CHR
brand across the UK in Hits Radio. </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">Maybe creating virtue from necessity and economy, the new
brand was based in Manchester, squatting on the FM frequency formerly owned by
Key. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Its <a href="https://audioboom.com/posts/6815148-key-103-to-become-the-hits" target="_blank">opening moments</a> were well-produced; and we wait to hear how the strategy fares nationally in 2019 against unprecedented competition. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Back home in Manchester though, as Key 103, the station <a href="https://audioboom.com/posts/6876994-manchester-arena-bombing-1-year-on-key-103" target="_blank">reflected fittingly </a>the first anniversary of the Manchester Arena bombing.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Christian O'Connell</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">2018 saw a farewell from one of commercial radio's nationally known names.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Christian O’Connell bravely chose to leave UK national
radio in favour of a career in Australia. After 12 years on the Virgin/Absolute
breakfast show, he <a href="https://audioboom.com/posts/6615220-christian-o-connell-announces-absolute-departure" target="_blank">announced his goodbye </a>from One Golden Square. Dave Berry took over, making a <a href="https://audioboom.com/posts/6882517-first-dave-berry-breakfast-show-absolute-radio-june-2018" target="_blank">typically impressive start </a>as befits the man.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Christian's <a href="https://audioboom.com/posts/6881996-christian-o-connell-s-debut-breakfast-show-on-gold-104-3-in-melbourne" target="_blank">debut programme</a> on Gold 104.3 in Melbourne showed his trademark determination to succeed; and the announcement
of some audience success subsequently was clearly a welcome relief.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Ed Doolan</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">We’re losing the greats one by one. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Australian-born Ed Doolan was
hugely-respected broadcaster in the West Midlands. After wrestling with vascular dementia,
he passed away on 16th January 2018. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The nature and volume of <a href="https://audioboom.com/posts/6601120-ed-doolan-tributes" target="_blank">tributes </a>after
his passing said something of his stature. From Caroline Martin on BBC WM itself
to Eddie Mair on BBC Radio 4 – and fellow broadcaster Les Ross on BBC 1 TV in
the Midlands.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>More Greg James - and Richard Bacon survives</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitbQZEwzhCKloiZeoFin0Ld1Tvjbd0mD3aA-QBt-iCQcj6MCrf654ZDxX3DSIC-Yxtf-cSNoeMmNGxaod75mZKEuRQXuEypjSfCCmai4Z8xu_boxh_O6ZSOTHwa1A5WLt1t4gP-XBD-pQ/s1600/Pedal.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="640" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitbQZEwzhCKloiZeoFin0Ld1Tvjbd0mD3aA-QBt-iCQcj6MCrf654ZDxX3DSIC-Yxtf-cSNoeMmNGxaod75mZKEuRQXuEypjSfCCmai4Z8xu_boxh_O6ZSOTHwa1A5WLt1t4gP-XBD-pQ/s320/Pedal.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Greg James merits further mention in dispatches for <a href="https://audioboom.com/posts/6703648-greg-james-pedal-to-the-peaks-in-the-snow-of-2018" target="_blank">'Pedal to the Peaks'</a>. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">In the 21</span><sup style="font-family: Arial, sans-serif;">st</sup><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> Century, radio’s stunts have given way to authenticity. On-air, listeners heard their mate Greg try something
amazing, with all the ups and downs, gasps of amazement and tears of
disappointment that real life brings.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Authenticity is key on radio these days, with presenters opening up like never before, once the listener bond has been built. Richard Bacon very nearly did not survive 2018, and appeared on his first love medium of radio </span><a href="https://audioboom.com/posts/6942401-richard-bacon-talks-about-his-illness-on-broadcasting-house" style="font-family: Arial, sans-serif; font-size: 12pt;" target="_blank">to explain why.</a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Greg’s 'pass the pasty' challenge on Radio 1 was also radio
at its best. After hearing that a listener from Aberdeenshire had never eaten a
Cornish pasty, the presenter took it upon himself to get one to her, by passing
it like an Olympic torch along the 675 mile journey.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">2018 has been Greg James’s year.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Zoe Ball, Sara Cox and Women in Radio</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4HvP-GNOHmswceJ86e69mzTES42-bGMoGwM6ceX_W3p3qko8zbrTuj-jZFq_jFYfMW2CBF-UDdyQnd_lUwx8OH20V26U_EqXGMxpLuZUECLf1Dp9pudfPqccT112k9zIR0wQB70EcXn4/s1600/cox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="360" data-original-width="640" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4HvP-GNOHmswceJ86e69mzTES42-bGMoGwM6ceX_W3p3qko8zbrTuj-jZFq_jFYfMW2CBF-UDdyQnd_lUwx8OH20V26U_EqXGMxpLuZUECLf1Dp9pudfPqccT112k9zIR0wQB70EcXn4/s320/cox.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">On the breakfast changes, ‘who will take-over at Radio
2?’ became the battle of the women as Zoe Ball and Sara Cox were tipped for the Wogan House crown. The debate culminated in <a href="https://audioboom.com/posts/7033021-announcement-of-zoe-ball-appointment-to-radio-2-breakfast-2018" target="_blank">the big announcement</a> on the Chris Evans show in
October.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Without doubt, 2018, a hundred years on from suffrage, has
been the year when women broke through barriers in UK radio, in the numbers of
women on-air, the stature of their appointment and the money they are paid. Carrie Grace <a href="https://audioboom.com/posts/6584595-carrie-grace-coverage-on-radio-4-s-today-and-woman-s-hour" target="_blank">made her stand </a>in January.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Whilst us middle-aged white blokes need to accept that this has all been far too long coming and the re-alignment may cause a few male noses to be put out of joint in the short term, few people agree that the short-lived Radio 2 drive show with Mayo and Whiley was a canny programming decision - and both of those talented professionals likely agree. <a href="https://audioboom.com/posts/7124461-final-mayo-whiley-on-radio-2-2018" target="_blank">The final edition </a>was aired on 20th December 2018 , before <a href="https://audioboom.com/posts/7124940-simon-mayo-final-drive-show-bbc-radio-2-2018" target="_blank">Simon himself waved farewell</a> the following day. We await his 'startling' news in 2019.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Digital Radio success</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Digital radio smashed the 50% listening figure in 2018. Debate now begins on when the debate proper will begin on whether and how to switch-over from FM to DAB. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">There's going to be no rush, but it's clear that now, just as with FM by the '80s, digital platforms are so commonplace that broadcasters can make maximum use of both FM and DAB, with unprecedented choice for listeners. We look forward to DAB-only stations making some money.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">As the audiences to digital stations grow, so does the
content.</span><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">After some live moments on
special occasions, BBC Radio 4 Extra went <a href="https://audioboom.com/posts/7001800-first-bbc-radio-4-extra-live-programme-jake-yapp" target="_blank">live properly for the first time</a> on
Saturday 8th September 2018. Jake Yapp hosted the programme, with superb
intervention from Kathy Clugston, more usually heard on continuity announcer or
newsreader duties. As can be heard, she rather enjoyed herself.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<b style="font-family: Arial, sans-serif; font-size: 12pt;">Dale Winton</b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH7RAh8Yhs-Nc-z4D623wwzOhcHqVhD4E6IaaeQ3BwSS6Aed7zIoM8EXyGd6JkUjmdUPZT5VObDZAaCrQj76_fN9xjCrTa0WrBlCXFRsopx1XjHZkLTY8jmU3f1iqik-lZCihOBaFUd8c/s1600/DaleStudioA.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="918" data-original-width="1295" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhH7RAh8Yhs-Nc-z4D623wwzOhcHqVhD4E6IaaeQ3BwSS6Aed7zIoM8EXyGd6JkUjmdUPZT5VObDZAaCrQj76_fN9xjCrTa0WrBlCXFRsopx1XjHZkLTY8jmU3f1iqik-lZCihOBaFUd8c/s320/DaleStudioA.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Dale Winton's sudden death was major news in 2018. For those of us who worked with him, it came as a great blow, yet it was worryingly less of a surprise than it might have been. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Dale and drama were always hand in glove. Dale was never going to be one to while away his final toothless days drinking lukewarm tea from grotty green mugs in a nursing home. In this <a href="https://audioboom.com/posts/6828347-dale-winton-the-radio-years-a-conversations-special" target="_blank">special edition of my Conversations serie</a>s, drawing on archive audio, hear Dale tell of his life and fears.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<b style="font-family: Arial, sans-serif; font-size: 16px;">Vicki Archer </b></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">BBC Radio Shropshire presenter Vicki Archer died suddenly
at the age of 41 in August 2018. </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> </span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">A
finding of suicide was recorded by the Coroner.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Here, you can hear a segment of her bubbly on-air
performance in <a href="https://audioboom.com/posts/6963192-vicki-archer-bbc-radio-shropshire" target="_blank">her final show</a>, before the news was announced the following day
by Eric Smith. Her co-host Adam Green also pays his tribute. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Vicki worked at
The Pulse, Century FM and on the Magic network. She had hosted the afternoon
show on BBC Radio Shropshire since 2010. Social media tributes afterwards from
colleagues through her on-air years illustrated her popularity.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b><br /></b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Mental Health </b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">BBC and commercial radio stations around the UK united on 15th May 2018 to broadcast a <a href="https://audioboom.com/posts/6856489-mental-health-minute" target="_blank">one-minute message about mental health</a>.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">The historic 'Mental Health Minute' featured globally-famous voices. With over 300 stations taking part, broadcasting to one of radio’s
biggest collective audiences with an average listenership of 20 million, the initiative was led by Radiocentre and The Radio Academy, with content
created skilfully by Somethin’ Else.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">Radio needs to do more of this united work - both in the name of worthy
causes and otherwise. Our medium deserves more acclaim than it ever receives
and we need to do more to raise its</span><span style="font-family: "arial" , sans-serif; font-size: 12pt;"> profile and prove our engagement, contemporary
power and relevance.</span><br />
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span><span style="font-family: "arial" , sans-serif; font-size: 12pt;">Back on mental health specifically, in recent days, <a href="https://www.plymouthherald.co.uk/news/plymouth-news/talk-radio-host-iain-lee-2347318" target="_blank">Iain Lee's call on TalkRADIO f</a>rom a Plymouth man lying in the street after taking an overdose was proof again that people's relationship with their radio and its presenters is like that of no other medium.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>Happy anniversary</b></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">2018 saw the fortieth anniversary of the major<a href="https://audioboom.com/posts/497631-frequency-changes" target="_blank"> frequency changes</a>, with BBC stations all shunting about - and commercial stations moving just a KHz or so in line with the new international frequency agreements. A generation recalls receiving stickers through letterboxes to help us. We were easily amused in those days. </span><br />
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span>
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">1978 also saw the birth of <a href="https://audioboom.com/posts/7096969-bbc-radio-scotland-40th-anniversary" target="_blank">Radio Scotland </a>and Radio Wales proper - and it was good to hear Anita Morgan, who'd hosted the first show on the latter, <a href="https://audioboom.com/posts/7086582-anita-morgan-on-40th-anniversary-of-bbc-radio-wales" target="_blank">return to join in </a>with the breakfast show forty years on.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMAn4xT-pK3dPgCmEoMr7E_fWftULYSn7M7tZz_QgDGzQ3RAiAr6s4pWOVIj-tUrQj1dPjgWN8dbPpopxN0A_o7qJbyfOHdZQsVCtTI6qZi_Ls6OorZCLk1jB-R413rEPb2D9IagECurs/s1600/Nick.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="423" data-original-width="306" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMAn4xT-pK3dPgCmEoMr7E_fWftULYSn7M7tZz_QgDGzQ3RAiAr6s4pWOVIj-tUrQj1dPjgWN8dbPpopxN0A_o7qJbyfOHdZQsVCtTI6qZi_Ls6OorZCLk1jB-R413rEPb2D9IagECurs/s200/Nick.jpg" width="144" /></a></div>
<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></b>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>And</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , sans-serif; font-size: 12pt;">Nicholas Parsons dared to <a href="https://audioboom.com/posts/6883583-nicholas-parsons-misses-just-a-minute" target="_blank">have a week off</a> from his impeccable 'Just a Minute' programme on Radio 4. Mind you, he was 94 at the time - and he'd been chairing the show for 51 years </span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b><br /></b></span>
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><b>And Finally </b></span><br />
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span>
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">With platforms equalising, both BBC and commercial radio can now battle for the best programming and the biggest names. Headlines will continue to be made and innovation and positive disruption will be evident. News UK will certainly flex its Virgin muscles. Commercial radio has a new confidence and is emerging from a positive financial year, re-gaining its title as the fastest-growing ad medium.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 16px;">The BBC will face new market pressures and must make its talent on and off-air feel loved and supported. It will need to be well-led to cope with this task - and, in other news, it must do ever more to <a href="https://davidlloyd-radio.blogspot.com/2018/08/some-thoughts-on-broadcast-journalists.html" target="_blank">explain to its audiences</a> what 'due impartiality' is and how it - genuinely - tries to achieve that. In good hands, the BBC's reputation in news here and around the World will continue to be rightly recognised. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 16px;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 16px;">The BBC will also need to be more efficiently run. That means less and better management. And thus, as most BBC staff will tell you, those lower costs will generate better radio, not worse.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">With the 1970s legacy rules swept aside at last by Ofcom, commercial radio will be equipped to do what it feels is best for its audiences and, therefore, clients. Stations which may not have been sustainable in a changing world will have new resilience and fresh options.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">As podcasting, streaming and audio on demand continues to grow quickly, from its current low base, our medium will be further invigorated. As <a href="https://davidlloyd-radio.blogspot.com/2018/11/that-which-we-call-rose-by-any-other.html" target="_blank">I've said before</a>, it's really all 'radio'. Voice control, currently responsible for but a fraction of listening, will grow too - and here again it's about recall of the biggest brands and performers. Unless the gatekeepers themselves wade in with quality offerings.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 12pt;">114 years on from the first ever radio 'programme' - comprising piano playing and bible readings beamed to a few lonely ships at sea - t</span><span style="font-family: "arial" , sans-serif; font-size: 16px;">here has never been a more exciting time for this wonderful medium. Whatever the future holds, people will still have two ears and will look to occupy them.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , sans-serif; font-size: 16px;"><br /></span></div>
<br />
<div style="margin: 0px;">
<br /></div>
<div class="MsoNormal">
<br />
<div class="MsoNormal" style="font-family: "times new roman";">
<div style="font-stretch: normal; line-height: normal; min-height: 25.5px;">
<div>
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s1600/DAVID+LLOYD+MEDIA+SERVICES.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="302" data-original-width="500" height="120" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDCv_OiR1outW57VS3lY8KzNZXpCqQbRBUKChKbizavUK7hsAV2i9a3_S6zg5_DXwacwGGj1ZyMoAK74SjX8Rm8jHeCca3HBHwYsXqtcHQjC5qF8_MC1d4_kEJaPh7XzPERMZF1m4x4-o/s200/DAVID+LLOYD+MEDIA+SERVICES.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">I work with radio stations around the world in a range of areas. From programme strategy to research, key brand work and marketing strategy. From presenter training to compliance, consultation responses and licensing. Talk to me via www.davidlloydradio.com</span><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif;"></span></span></div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div class="MsoNormal">
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div class="MsoNormal" style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" style="cursor: move;" width="131" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222;">Grab my book</span><i style="margin: 0px;"> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" style="margin: 0px;" target="_blank">'<b style="margin: 0px;">Radio Moments'</b></a>:<b> <span style="margin: 0px;">50 years of radio - life on the inside</span></b>.</i><span style="color: #222222;"> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories. Available in paperback or ebook.</span></span></div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 16px; margin-right: 16px;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" style="cursor: move;" width="124" /></a><span style="margin: 0px;"></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial"; font-size: xx-small;"><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br style="margin: 0px;" /></span><span style="margin: 0px;"><br /></span><span style="margin: 0px;"><span style="margin: 0px;">Also</span><span style="margin: 0px;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><b><i style="font-weight: 700;">'How to Make Great Radio'.</i> </b></a><span style="margin: 0px;"><b><span style="margin: 0px;">Techniques for today's presenters and producers</span>.</b> Great for newcomers - and real food for thought if you've been doing it years. </span></span></span></span></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Available in paperback or ebook.</span></div>
</div>
<div style="margin: 0px;">
<div>
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></span></div>
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><br /></span></span></div>
<div style="margin: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"></span></a></div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s1600/radiodays+2017+matt+9.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><img border="0" data-original-height="1219" data-original-width="1600" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT_zLLgf0RjiH50DJSl31Y9fqsd60N4KhXF74qIsc-CsgzYu0mxjpLmq6oLKGNaOw3WEUYpD18c5hpigCaoHqCl1nMIrlUnAAJGx9XH_s1s_3moF5V1Pj1BVqLnwS12eZxp4_Yg2JeHaU/s200/radiodays+2017+matt+9.jpg" style="cursor: move;" width="200" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span><span style="color: #222222; font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;">Need a conference speaker? I'd love to <a href="https://www.davidlloydradio.com/" target="_blank">work with you</a>.</span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
<div class="MsoNormal" style="margin: 0px;">
</div>
<div style="margin: 0px;">
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br style="margin: 0px;" /></span></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><br /></span></span></div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal" style="margin: 0px;">
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="margin: 0px;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br style="margin: 0px;" /></span></span></div>
</div>
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="margin: 0px;"><span style="font-family: "arial";"><span style="margin: 0px;"></span></span></span><br /></span></div>
</div>
<div style="margin: 0px;">
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="margin: 0px;">
</div>
</div>
</div>
</div>
<div class="MsoNormal">
</div>
<div class="MsoNormal">
</div>
<div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
<div style="margin: 0px;">
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
</div>
</div>
<div style="margin: 0px;">
<br /></div>
<div>
<div style="margin: 0px;">
<br /></div>
</div>
<div style="margin: 0px;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com2tag:blogger.com,1999:blog-6035010336535558578.post-67905350985167979832018-12-21T17:27:00.000+00:002018-12-21T22:45:04.458+00:00Christmas in the Radiohouse<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuT0u3w53gJnf8NVAjJxqm0GLDbUwalT1WynTPw7c7LIiocKRGvZR3NplSNGk8u3l1cQOJfkTeyAVNy-Iaq-te75dwQsQCIx0UMcZIurDU8KsQQbmW4ZNKRuKORir1Nc6zkkNYnnS8HTw/s1600/white-male-1771575_960_720.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuT0u3w53gJnf8NVAjJxqm0GLDbUwalT1WynTPw7c7LIiocKRGvZR3NplSNGk8u3l1cQOJfkTeyAVNy-Iaq-te75dwQsQCIx0UMcZIurDU8KsQQbmW4ZNKRuKORir1Nc6zkkNYnnS8HTw/s320/white-male-1771575_960_720.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In desolate tinselled offices, hard-working programmers wear their silly hats and ‘don’t disturb
me’ faces. </span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Not only do they have to look after tomorrow on the radio, they have to
plan ahead the whole festive fortnight with military precision.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Atypical
presenters are set to host atypical programmes between atypical news bulletins
coming from atypical places. What could possibly go wrong? And will there be
anyone around to help when it does?
Probably not.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Is the 1500 on Boxing Day a network bulletin or is it local? Does Johnny Whatnot know how to put himself
on-air and take the service out of network? Has he got a zapper to get him in the car park?<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Will they need more songs in each breakfast hour, given you’ve only half a double act.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Whose
bright idea was it to have a day of songs beginning with B on Boxing Day? Cheers for that. All that bloody effort at a
time of year when you’re unlikely to hit peak audiences anyway.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">And what about all those millions getting a smart speaker as a gift. Will they really know what to do to hear us on Christmas morning? And will Sally remember to turn off her location when she tweets on the station account from Gran Canaria over Christmas?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">For the big groups these days, it's like planning a moon mission. Canny managers have it all thought through by October - with, fittingly, a bible published of all the things presenters might need to know. Not that anyone will trouble to read it.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">On commercial stations, are the ad breaks full or half-empty? And, are they balanced across all the transmitters in the hours when they don’t usually need to be? Is the ad with the </span><i style="font-family: arial, helvetica, sans-serif;">'Open until ten, Christmas Eve'</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> line set to die at 2200 on 24th? And is the breakfast sponsor credit changed for that awkward client who's booked from January 1st? And what about the skyscraper on the website we gave them last time we messed up? Are we bothering updating that?</span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Meanwhile, life starts to get a little quieter for the sales execs. After a frantic flurry
seeing off December’s targets and making a good start on January, their self-made
clients have disappeared to their overseas holiday homes. In the radio sales office, it’s time for banter, decanter and Secret Santa.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">But whilst office
staff have begun to wind down and their inboxes atrophy, the
opposite is true for the product team. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOX699k65vLzW0zKM0SQ_KljfxhiJOIZz_oriHBRFufDtk58vTPIcAX5-Z8zkBX_LPEY9Noyld1qWsVJ2ofz_2xe6-n3JL0Y2CiHmP0UsQf4I5u2GcKrNFPKBMwTk9xcO2HRaMf-tOOmU/s1600/christmas-1815147_960_720.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOX699k65vLzW0zKM0SQ_KljfxhiJOIZz_oriHBRFufDtk58vTPIcAX5-Z8zkBX_LPEY9Noyld1qWsVJ2ofz_2xe6-n3JL0Y2CiHmP0UsQf4I5u2GcKrNFPKBMwTk9xcO2HRaMf-tOOmU/s320/christmas-1815147_960_720.png" width="244" /></a><span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Hot on the heels of incessant and exhausting Christmas light switch-ons, carol services and firework displays on
cold dark days, the work starts on ensuring that the festive period on-air will
be entertaining and trouble free.
<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Everything
needs mulling over. You really want to avoid the call from the Christmas lunchtime presenter, just as you’re microwaving the bread sauce, asking which fader
network news is on. <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">You
certainly need to know who’s staying nearby when you get the inevitable Boxing
Day call from a hoarse presenter who claims to be ill. You try to sound
sympathetic and tolerant, as you face the prospect of ringing everyone on your emergency
list, but you don’t quite pull it off.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Newsrooms are busy trying to invent the news in advance for the lonely reporters who'll be on duty between Christmas and New Year. The bulletins will have returned, but the news won't.</span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Are we taking 'the Queen' or not? And where do we find her? </span></span><br />
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">And lets hope no popular public figure takes their last breath. Why do they wait for this week to die, of all weeks?</span></span><br />
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Where are the football matches this year? Lo, the grounds where there are all sorts of issues. When are they? Ah, Boxing Day.</span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Some of the
rituals of Christmas on the radio have sadly faded away. Remember opening reception to give away
batteries on Christmas morning? What a
great bit of Ever Ready marketing that used to be, in the days before
sponsorship on radio was allowed.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">I shall not
miss recording the Christmas Eve Lincoln Cathedral Carol Service for Lincs
FM. I’m not sure whether it’s a sign of
dedication that I, as PD, had to sort it out, or just poor delegation. I’d record it on the Revox, then help lug the
equipment back to base and edit out the verses no-one knows from the carols. The tape would then be left on the desk with a accompanying note which the tech-op would, for some reason, make it his business to merrily ignore. </span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Having said that, typing cues at nearly midnight when all civilised folk
are making merry with family and friends is still the sort of sacrifice many radio folk have
to make.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0-nsMeRKkOfZMWpUhdV6aeAvRyOmS4XvpTN9PhGbk1PUgZSK2IlZm2iFOH9Lqiy2cThpSYhN4HqaoF9-1iFJj2M2r-vndEbIiHhCoocC6XAF6EwDhaGYMJanFb_bMcTgt9keuN6oTQag/s1600/ed+s.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0-nsMeRKkOfZMWpUhdV6aeAvRyOmS4XvpTN9PhGbk1PUgZSK2IlZm2iFOH9Lqiy2cThpSYhN4HqaoF9-1iFJj2M2r-vndEbIiHhCoocC6XAF6EwDhaGYMJanFb_bMcTgt9keuN6oTQag/s320/ed+s.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sadly, Christmas is now without <a href="https://audioboom.com/posts/4042962-ed-stewart-s-final-show-december-2015" target="_blank">Ed Stewart</a>. For me, his jolly voice just
smelt like Christmas. For decades, he told us he was flying out his BBC ‘magic carpet’ on Christmas morning to visit
hospitals around the UK, bringing cheery messages to patients. As a kid, I used to
believe he genuinely had a magic carpet. No wonder I wanted to work in radio.</span></span></div>
<div class="MsoNormal">
<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If you're on air this Christmas, make sure you sound as though you want to be there. It's a privilege.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">So. Let’s raise a glass to the dedicated programmers, presenters, schedulers and journalists this
Christmas across the UK. </span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Cheers.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">*Two Christmas present ideas below! :)</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIwBvrYBbD3wxba3BHy2Z3dMKEIN_9cXmGOEqdWekokMgRlJBRRHvzIkyk6oeaq7L1hUY3E92bsgwO7NpAe5O3A2C1QSkqqS-LSorKS6wri7qfRzEiJ6n-Mjo96vBcYHeGAUCI7g5FQEU/s200/cover_Radio_Moments_cover.jpg" width="131" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">Grab my book<i> <a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725" target="_blank">'<b>Radio Moments'</b></a>: <b>50 years of radio - life on the inside</b>.</i> A personal and frighteningly candid reflection on life in radio now and then. The drama - the characters - the headaches - the victories.</span><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHveFIecuJM-N_XKAVpYwEvN_pcEfDDE8MA9xCz5vbeOeByf3gijAVDk4-1mmUWNFEI8VKAHXasyq_OJhHXanNFwFEYfP9TEqg0Tn47gwU-Y2qCxDwQNH3HNol_XnXC7kkKqhknkeSh10/s200/htmgr.jpg" width="124" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">Also</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" style="font-family: Arial, Helvetica, sans-serif;" target="_blank"><b><i style="font-weight: bold;">'How to Make Great Radio'.</i> </b></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Techniques for today's presenters and producers</b>. Great for newcomers - and food for thought if you've been doing it years.</span><br />
<br />
<div class="MsoNormal">
</div>
<div style="font-family: "times new roman"; margin: 0px;">
</div>
<br />
<div style="font-family: "times new roman"; margin: 0px;">
<br /></div>
</div>
<div class="MsoNormal">
<br /></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div class="MsoNormal" style="font-family: "Times New Roman";">
</div>
<br />
<div style="-webkit-text-stroke-width: 0px; color: black; font-family: "Times New Roman"; font-size: medium; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;">
<br /></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
</div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com3tag:blogger.com,1999:blog-6035010336535558578.post-27441864961663455332018-12-13T13:58:00.000+00:002018-12-13T15:16:11.233+00:00News Content on Smart Speakers - an Opportunity - or a Threat to Radio - and Democracy?<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_YgFVctbiOc3P_pOJUFbjlweCXUHAQOvke27I7YrW07oC5_UY4H-TIwUpUscAIJ7SoGjC4V7s4n_nM-6a-5rx0hcTZD6Ch7xa5kok8pXVAPCfuLvXBEUJl2eCUg2Irr7PhZdnmvxF7dY/s1600/Google+Home.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="888" data-original-width="1000" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_YgFVctbiOc3P_pOJUFbjlweCXUHAQOvke27I7YrW07oC5_UY4H-TIwUpUscAIJ7SoGjC4V7s4n_nM-6a-5rx0hcTZD6Ch7xa5kok8pXVAPCfuLvXBEUJl2eCUg2Irr7PhZdnmvxF7dY/s320/Google+Home.jpg" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I just shouted a cheery good afternoon to my Google Home - only to be assailed by a 3-minute BBC news bulletin. Then Sky news barged in for their 2-minute
version, then CNBC. And I only said <i>'good morning'.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Alexa was in no mood to help on Amazon Echo, she just read
out the day’s anniversaries coupled with an unfunny gag. I had to demand the
news from her – and then she personally uttered a staccato 2-minute bulletin, with ‘continue
reading’ prompts. Reading? I’m listening! Then, I was treated to the Sky news
bulletin – and then the BBC news – followed by a Radio 4 podcast.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Is this what smart listeners want? If we are not
sufficiently inclined to turn to the news channel on TV or a rolling news radio
station, are we not just seeking a quick injection of news to arm us?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Have the new purveyors of news simply followed the norms of
traditional radio? I’m not convinced it’s the answer. Is it really a ‘flash
briefing’, as they claim, or radio news-lite?</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">As I’ve argued <a href="https://davidlloyd-radio.blogspot.com/2014/10/what-future-for-radio-news-bulletin.html" target="_blank">before,</a> I’m not awfully certain that even
bulletins on radio proper would often sound as they do were they invented
today. In essence, they are still the original 1922 Arthur Burrows newscast -
but read in various durations, delivered in a less plummy accent spiced with a
few clips and a Wisebuddah jingle.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">So, what of these smart news updates. They have a place for
sure - and increasingly so as voice-activation in cars leaps forward. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The Reuters Institute for the Study of Journalism, however, confirms suspicions on their effectiveness. It suggests briefings are too long, not updated frequently enough, too repetitive; and not listener-focused. They are certainly not <i>valued.</i></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvFYguCDYXQkSf1l1MmXD2V0P9_C8tK1lmVqJvYIPj_5r0Cqc_lSkiyFAlG654iQihXBn2t5Th7nVO3lb1VByLkCds2VSPK47ZtW5Y_LxEKpU_wy5M-AJALRqOP2cFHAxvEpYRIKYCS9A/s1600/Reuter.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="767" data-original-width="1600" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvFYguCDYXQkSf1l1MmXD2V0P9_C8tK1lmVqJvYIPj_5r0Cqc_lSkiyFAlG654iQihXBn2t5Th7nVO3lb1VByLkCds2VSPK47ZtW5Y_LxEKpU_wy5M-AJALRqOP2cFHAxvEpYRIKYCS9A/s400/Reuter.PNG" width="400" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">UK research from One Poll (for ‘Code Computer love’, sample
1000, June 2018 ) suggested that over half of requests are for ‘news and
weather’) and in the US, Adobe concludes that 46% are for news (Sept 2018). </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Do we still want a bulletin at all Do we really want a shopping
list of stories, most of which I may not be interested in?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">If we do want a ‘bulletin’, maybe it should be very brief.
Sufficient to make sure I am up to date, and able to go elsewhere for detail
should I wish. That’s how smart speakers treat weather forecasts.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Conversational too, without the familiar rhythm of the usual
radio newscast.</span><br />
<i style="font-family: arial, helvetica, sans-serif;"><br /></i>
<i style="font-family: arial, helvetica, sans-serif;">‘Theresa May’s won the confidence vote in her leadership -
she’s back in Dublin today; house prices are down to their lowest level since
2010; patients spent more than 1bn on health care for the first time this year;
and President Trump’s former lawyer’s been jailed for five years.’</i></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s odd that there is still miraculously exactly three minutes
of news in the World – or two minutes if you're in Sky’s world.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">In the absence of broadcast schedules and windows,
maybe the news can now be as long or as short as it needs to be.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We are told that bulletins will be able to be thoroughly
personalised to our tastes and interests. Well, I do hope that it’s more useful
than my Amazon ‘more like this’ list. Do many people really use the
personalisation features which several news sites have devised over the years,
or do we prefer someone to do the choosing for us? Google’s developing an open
audio news standard, automatically generating a playlist of stories based on
your interests using the same technology behind the AI on Google News itself.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQKQ_bgjv8y5isIltckpoFx_aE-Nf0U331t9pz7-4Q0zQN5HSzUsAPtEZQNRhq-gsdu-p00L285dU7zlmAetCVa4xQr2ZKzwd8DwyAnaGL-l65MBmfZ2LlsCu_VRl0YpIBr2OcTLAdj8/s1600/adobe+2.PNG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1277" data-original-width="1495" height="273" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqQKQ_bgjv8y5isIltckpoFx_aE-Nf0U331t9pz7-4Q0zQN5HSzUsAPtEZQNRhq-gsdu-p00L285dU7zlmAetCVa4xQr2ZKzwd8DwyAnaGL-l65MBmfZ2LlsCu_VRl0YpIBr2OcTLAdj8/s320/adobe+2.PNG" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Journalists in newsrooms assembling their bulletins have
always used their manual human algorithm for story selection, and maybe we will
continue to prefer to delegate the task to our chosen news provider. In which case, winning
that ‘trusted and best-known brand’ status is the war in news which will be won
and lost (and that is the case with all content selected by voice - notwithstanding platform deals). As for demographics and interest, ‘Radio 1
news’ would likely suit a Radio 1 listener.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Will trusted familiar news ‘personalities’, independent of
any broadcasters, start to rule the roost? <i>‘Tell me the news, Howard Hughes’.</i></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">By contrast, if my news is from Google, to what extent do
I know the provenance of each story it has seized?</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">In a world where anyone can deliver all manner of dubious
content, might there usefully be a ‘kite mark’ to state that a news provider is
following what was the broadcast Code? Around a quarter in the UK (23%) and
nearly one in ten in the US (7%) could not remember the brand that produced
their daily news update <a href="https://reutersinstitute.politics.ox.ac.uk/our-research/future-voice-and-implications-news" target="_blank">(Reuters/Uni of Oxford)</a>. The BBC sonic logo is canny (but
should it be more distinctive and pan-media?). And now, a chance for Global news to become just that.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">As we have witnessed in social media, if we choose our own
mix, algorithmically or personally, there is a danger we surround ourselves
with stories about the like-minded, if all the stories we hear are like the
ones we’ve already shown an interest in.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">However, having the centre of gravity of your news source
adjusted to ‘near me’ carries value. At present, on smart briefings generally,
my weather is local, my news isn’t. And that would allow, at last, a series of
sensible decisions on localities and regions, unencumbered by the puzzling
made-up regions from today’s broadcasters.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dy-xjgKn_eam3OBNccHDlDsbNjVZAbBOitCxGy85ij1mIeCrpTB7PYJdDpPENRAyZMQN1AhHCEt1TmvdWKKHA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Maybe the stories should be available by generic name. Do we
just want to say ‘news - Salisbury poison’ for the single story I’m
interested in? Witness here in the brief video, we've not yet mastered that.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Maybe a different complementary platform may be utilised
too. The ability to request by voice from a flash briefing, say, an automatic
email with a lengthy read on a key story.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">I know I’m not alone in choosing a podcast on the basis of
content first, and duration second. Just long enough to accompany what I’m
doing. Maybe we just want to have a preference on bulletin length. Google says
it’s working on a 15’ piece, with short stories first, moving then to longer
length. You can skip stories too, but I’m unsure whether listeners want to go
to that effort. It almost defeats the object of this ‘convenience meal’.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">The latest word is that artificial voices will be able to
deliver the bulletins, and progress is so swift, I can see a day when this will
be commonplace. Indeed, Alexa is about to start reading Emails to US consumers.
Amazon is using “neural text-to-speech” technology or NTTS - the next
generation of speech synthesis. This generates truly expressive voices more
quickly, based on the rhythm and style of real newsreaders, rather than just
stitching words together. Let’s hope they chose the right influences - and not
one of those puzzling folk hammering out and hanging onto the last word of
every SENTEEEENCCCCCE.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">It’s a fascinating world and one which will be, as ever,
listener-driven. I am not of the view that video will rule this domain, it will
forever be ‘radio’s’ territory. Whether it will be the province of existing
radio players is another question.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Smart speakers currently enjoy just a 3% share of all audio
currently (Rajar Midas Autumn 2018), so there is some time to get this right.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">We need to establish afresh what smart listeners might want
and what can be delivered. Start with them - not with the radio norms.
Newsrooms will change their working methods utterly. I suspect the style may
fore-shadow change in radio bulletin delivery too. Maybe we can decide when we
want to interrupt our listening to Smooth with a brief update from the Smooth
newsroom.</span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Thanks to brilliant brains, the technology is the ‘simplest’
matter. The biggest challenge will be to ensure that - whatever the delivery
format - the trusted news voices remain easily and universally recognised and
consumed, and the journalistic foundation be sufficiently well-funded. Those
issues are fundamental to our democracy.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><i>Follow <a href="https://twitter.com/TweeterStewart" target="_blank">@TweeterStewart</a> for good stuff on all this - and @JamesCridland's <a href="https://twitter.com/Podnews" target="_blank">@PodNews</a> newsletter is worth subscribing to too.</i></span><br />
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
i</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhady-A9cNIwODc0nSMDIoRfk96_c9yYayitiDqEXVN2D8DOP0oa-hGyK6YCaSz5zk7cXz90j00aGJYs-F7IeGbRsT_i7rVinR2apoQA33pnUSinEqpmVBYNKiRncYoaJzR2EpjhaKfztk/s1600/cover_Radio_Moments_cover.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="408" data-original-width="270" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhady-A9cNIwODc0nSMDIoRfk96_c9yYayitiDqEXVN2D8DOP0oa-hGyK6YCaSz5zk7cXz90j00aGJYs-F7IeGbRsT_i7rVinR2apoQA33pnUSinEqpmVBYNKiRncYoaJzR2EpjhaKfztk/s200/cover_Radio_Moments_cover.jpg" width="131" /></a><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b><br /></b></span></i></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b> </b></span></i></span></span><br />
<span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b><br /></b></span></i></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;"> </span><span style="font-size: x-small;">Here's a Christmas gift for a radio-loving friend. </span></b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b><span style="font-size: x-small;"><br /></span></b></span></span><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b>My book<a href="https://www.amazon.co.uk/Radio-Moments-Years-Life-Inside/dp/1785902725/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"> Radio Moments </a>tells of the last fifty years of radio - from the inside. A very personal account of growing up with radio, before becoming a tetchy jock and then a hassled MD and programmer. The laughter and tears of an unrepeatable era.</b></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><b><br /></b></span></i></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Eg6Zf4pGpcPoR3mEubAqFV8uCOtb9BA83NG1D1hKFsc422eNUXVOmAGcPG7fbl8xePay8GhOIaFDoySFwaIMYNwQI16SCAqEa6ZL3dUW1jSQkJXPnAEVPaLlNSjl0eyJuTcpvU9Cbds/s1600/htmgr.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="312" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9Eg6Zf4pGpcPoR3mEubAqFV8uCOtb9BA83NG1D1hKFsc422eNUXVOmAGcPG7fbl8xePay8GhOIaFDoySFwaIMYNwQI16SCAqEa6ZL3dUW1jSQkJXPnAEVPaLlNSjl0eyJuTcpvU9Cbds/s200/htmgr.jpg" width="124" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> <b> Also</b></span><b><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><a href="https://www.amazon.co.uk/How-Make-Great-Radio-broadcasters/dp/1849548579/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=" target="_blank"><i style="font-weight: bold;">'How to Make Great Radio'.</i> </a><span style="font-family: "arial" , "helvetica" , sans-serif;">Techniques for today's presenters and </span></b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b> producers. Great for newcomers - and food for thought if you've been doing it </b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b> years.</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></i></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></i></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></i></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><i><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><br /></b></span></i></span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<div style="background: white; border-bottom: 1pt dotted rgb(153, 153, 153); border-left: none; border-right: none; border-top: 1pt dotted rgb(153, 153, 153); padding: 1pt 0cm;">
<div class="MsoNormal" style="background-position: initial initial; background-repeat: initial initial; border: none; margin: 13.6pt 0cm 6.8pt; padding: 0cm;">
</div>
</div>
</div>
<br />
<br /></div>
Davidlloydradiohttp://www.blogger.com/profile/13020918919770051596noreply@blogger.com1