Saturday, 7 September 2019

Has Video Killed the Radio Star?


Forty years ago today, the Buggles released Video Killed the Radio Star. Since that unseasonably warm day in 1979, we’ve had to tolerate that miserable headline being wantonly applied by journalists to every minor bump in the road for our great medium.

What’s really happened since 1979 in radio?

Back then, as Thatcherism began, we had four national BBC radio stations; Radios Scotland, Wales, Cymru and Ulster; 19 commercial radio stations and 20 BBC locals - plus Radio Luxembourg in the evening and the dying days of Radio Caroline from a rusty Mi Amigo ship.  If you were dedicated, you might have found the World Service on crackly medium wave or on short wave.

The BBC could barely suppress its excitement as it announced that Radio 1 and 2 would have more separate programming - and Radio 2 was going to continue past midnight. Fresh-faced new talent came in the form of Peter Powell on Radio 1. According to BBC data, Tom Browne's Top 20 had the largest audience (6m); with Junior Choice attracting 4m on Saturdays and 3m on Sundays. Saturday's Any Questions on Radio 4 delivered 900,000 (931,000 Rajar W2 2019).

At best, however, in London - where most choice has always existed - a listener in their baggy jeans had the luxury of just eight stations from which to choose. No wonder they embraced the Walkman, which arrived on the market in July ‘79.

The BBC claimed radio listening in the late '70s amounted to 8 hours and 50 minutes a week per head of the population. Even taking into account hugely different methodologies and questions on who the heads belong to, is there even a suggestion that the time spent with radio by each listener is greater now than in 1979?

Now in 2019, across the UK, we have ten national BBC radio stations plus part time and pop-up services; Radios Scotland, Wales, Cymru, nan Gaidheal, Foyle, Ulster; 30 BBC locals; around 34 national commercial stations; almost 300 commercial stations, many of which are united under national brands; and community radio. Plus thousands of stations online should we wish.

Radio doesn’t sound very dead to me.

In 1979, most listening was on crackly AM (medium wave or long wave), although FM was making headway at last after 20 years.  Whilst FM radio sets were line-fitted in some cars – others did not even have an in-built radio at all. You bought one from Halfords, dismantled your dashboard and installed your own – which was fine until a local delinquent broke into your Cortina and pinched it. Cassette players were on sale too, beginning to replace the 8-track cartridge players.

In the home, medium wave sounded OK on your battered tranny – until you turned on the twin-tub.  

Finding a station was a veritable bingo game, as you tried to remember the frequency numbers. In the absence of pre-sets, my mother used to be petrified of not finding Waggoners Walk on Radio 2 once she’d finished with Woman’s Hour on Radio 4. And, in 1979, listeners were still coming to terms with many stations having suddenly moved frequency the previous year as part of new international broadcaster agreements. Unsurprisingly, folk latched onto their favourite station and stayed there.

Now, radio sets tell you which station you’re on – and what’s happening on-air at the time. Finding another is a simple matter and smart speakers allow you to do it without lifting a finger. And - about every human being has access to radio anywhere, any time via their phone should they wish.

The BBC licence fee (colour TV + radio) was £34 in 1979 (around £190 in today’s money)- and 18.3 m were issued in total (inc black and white TV).  In 2019, around 26m are now issued – at a cost of £154.50.

In '79, a Binatone clock radio would set you back £19.99 (£112.93 equivalent in 2019); a Sharp radio/cassette recorder £48.99 (£276.77). There is no doubt that today's tech is a snip.

At the end of the '70s, local radio was poised to grow again at last, having been thwarted by governments for alas too long. The BBC was chuffed that Lord Annan had been ignored and a new 'local radio authority' was not about to be created embracing both its local stations and the commercial sector's. Both prepared to open new services.

In 1979, commercial radio was still struggling to find its deserved place in the advertiser’s mind. The patchwork quilt of very different stations made it an unattractive option for big national brands. Unlike in many other countries, the six-year old medium had just not yet had time to build its reputation. Luckily, the ITV strike of 1979 meant that some TV revenues were displaced to radio. Accordingly, revenues rose to 45m from 30m.

Commercial radio, however, depended hugely on local revenues in the ‘70s. Press was the
principal competitor, and sales execs merrily sat at their desks cutting out leads with pinking shears from the many established local titles. Apart from in London and an appreciable Beacon/BRMB overlap in the West Midlands, you were unlikely to bump into a rep from another radio station in a client's reception area.

In 2019, whilst press is no longer a key competitor, the battle is angry, with a gamut of ‘digital’ options from the likes of Facebook, Twitter and Instagram to skyscrapers on websites, key words on Google, pre-roll on Youtube, podcast sponsorship - alongside a revitalised ‘outdoor’ (OOH) sector which no longer relies on a man up a ladder to change the creative. An endless range of TV channels now sell affordable offerings – more targeted than yesteryear, even selecting by postcode or audience traits via Sky AdSmart. More native advertising - and brands creating and distributing their own content – alongside enviably creative experiential and sponsorship offerings. All that, alongside rival radio offerings – from competitors who steal your listener and client lunch.

It is easy to see why commercial radio, for its long-term future, needed to act preemptively to ensure it remains economically sustainable. For the first time now, following consolidation and brand-spread, ad agencies can select from a range of clear, huge radio offerings and buy them with ease.

Has video killed the radio star?

I’d suggest there are about as many true on-air radio stars as there always were and - for the first time - commercial radio can build them nationally too. The job is increasingly challenging, and most established acts would likely concede that building their reputation afresh would be more difficult were they to start now.

No longer can you expect to claim a crown just because you’ve been on one TV channel on a Saturday night - or because you host the breakfast show in your city. Now there are so many outlets, audiences are divided – stars need to be shining at their brightest – across all media - to cut through. There are many more names around; and breaking through from being known - to being a true star takes talent, luck and hard work

Radio’s great asset lies in its authenticity. In the days when it built ‘stars’ readily, it likely did so in the absence of listeners having little else to do in their lives. Hence, the crowds of thousands to see a fat local DJ in shorts on stage doing daft contests and throwing vinyl singles out dangerously to adoring fans. Now, the real radio stars with longevity are those whom listeners simply embrace as part of their life – and yet still look up to for their wit, intelligence, the people they mix with and the mood they engender. There are many of them now – at the top of their game.

In 2019, an average UK listener enjoys unprecedented choice, almost wherever they live.  Whilst, in many cities, they may no longer may have the dominant dedicated local station, they can, at any moment in time, choose exactly the radio entertainment they want - at the time they want it. Consolidation has meant that the major groups now do have most to gain by spreading their wings - into Country, Classics, Oldies and Talk.

Little wonder that 49m adults – and 16m under 15s - choose radio every week.

Challenges lie ahead and there is no place for complacency. You wouldn’t punish a child now by taking away their radio. The medium's place needs to continue to be earned. Similarly, UK radio will likely face new competition from international entertainment brands as the gateway to audience ears is freed by platforms other than FM/DAB.

Putting to one side the considerable personal cost incurred by those in the industry who have suffered at the hands of painful re-organisation, UK radio is in fine shape forty years on. For listeners, I’d suggest it is in a healthier state than it was in 1979, as it struggled to find its new place alongside the marvel of television. 

Thankfully, the calibre of many individuals I witness leading today’s great radio stations is high and respected around the World. We look good too. Great stations hold their heads up off-air, with immaculate gigs - from Bauer's Hits Radio Live to Capital's Summertime Ball. All a little different from the 1979 gig to celebrate ten years of BBC local radio - with Pam Ayres and Tom O'Connor at the De Montfort Hall. Similarly, radio's charity events now deliver millions to deserving causes. Good stations are truly part of a brand; and - ironically- it is radio which is choosing now to visualise.

Our sector is growing in scale and sexiness, boosted by podcast and on-demand. It's unlikely to go away - people will always have two ears and will need something to fill them with. 

Video did not kill the radio star. Now let's put that headline to bed. Forever. 


www.davidlloydradio.com                                                          Contact me



NEW! Radio Secrets - An insiders's guide to presenting and producing powerful content for broadcast and podcast 

Also - Radio Moments - 50 years of radio - life on the inside





19 comments:


  1. Thanks for another great post.This is so amazing.
    clipping path

    ReplyDelete
    Replies
    1. LOVE SPELL CASTER (DR. GBOJIE) THAT HELPED ME RESTORE MY RELATIONSHIP 
       I was absolutely desperate to get my husband back. Life without my husband was a real mess for me and my children. i wanted a dramatic change and I thought love spell could be the solution. After discussing the resolution with Him, he gave me hope that he will restore my marriage. I felt confident that he will actually make my husband to return home and he did! It’s fantastic what this great spell caster has done for me, his help is priceless! I don’t know what I would have done without his help, He does his job so well he is organized and highly functional, i believe he is the best service to use i can count on when it comes to restoring relationship, I was floored that his worked was perfect, if you need help, ️ ️ ️ ️ ️ ️ ️ ️ gbojiespiritualtemple@gmail.com or whatsapp :  +2349066410185 check out his website :http://gbojiespiritualtemple.website2.me    

      Delete
    2. I want to thank Dr Emu a very powerful spell caster who help me to bring my husband back to me, few month ago i have a serious problem with my husband, to the extend that he left the house, and he started dating another woman and he stayed with the woman, i tried all i can to bring him back, but all my effort was useless until the day my friend came to my house and i told her every thing that had happened between me and my husband, then she told me of a powerful spell caster who help her when she was in the same problem I then contact Dr Emu and told him every thing and he told me not to worry my self again that my husband will come back to me after he has cast a spell on him, i thought it was a joke, after he had finish casting the spell, he told me that he had just finish casting the spell, to my greatest surprise within 48 hours, my husband really came back begging me to forgive him, if you need his help you can contact him with via email: Emutemple@gmail.com or add him up on his whatsapp +2347012841542 is willing to help any body that need his help.

      Delete
    3. I’m so excited my broken Marriage has been restored. “We recently made up, even though it was difficult. It’s been more than a month now, and everything feels like it’s returned to normal. He has began to treat me better, and it’s been a healing process for both of us. The nightmare that had lasted for almost 2 years before we broke up is finally over. It’s like we fell in love all over again! We’ve both put the past behind us, and are trying to move forward – and for the first time in a long time, the future looks a lot brighter. I can’t express in words how grateful I am Dr Great! It’s like we’ve finally rediscovered those things about each other that made us fall in love in the first place. All of the worrying and stress has simply vanished. Thank you Dr Great for saving my broken Marriage and brought my husband back to me!”. Me and my husband are living together happily again.. All thanks to Dr Great. If you have any problem contact Dr Great now and i guarantee you that he will help you contact him through

      infinitylovespell@gmail.com or infinitylovespell@yahoo.com

      WhatsApp +2348118829899

      blog http://infinitylovespell1.blogspot.com







      I’m so excited my broken Marriage has been restored. “We recently made up, even though it was difficult. It’s been more than a month now, and everything feels like it’s returned to normal. He has began to treat me better, and it’s been a healing process for both of us. The nightmare that had lasted for almost 2 years before we broke up is finally over. It’s like we fell in love all over again! We’ve both put the past behind us, and are trying to move forward – and for the first time in a long time, the future looks a lot brighter. I can’t express in words how grateful I am Dr Great! It’s like we’ve finally rediscovered those things about each other that made us fall in love in the first place. All of the worrying and stress has simply vanished. Thank you Dr Great for saving my broken Marriage and brought my husband back to me!”. Me and my husband are living together happily again.. All thanks to Dr Great. If you have any problem contact Dr Great now and i guarantee you that he will help you contact him through

      infinitylovespell@gmail.com or infinitylovespell@yahoo.com

      WhatsApp +2348118829899

      blog http://infinitylovespell1.blogspot.com

      Delete
    4. Its a real miracle Till today i still imagine how dr 0love brought back my man after he had vowed never to set his eyes on me again. he had even set the date for his wedding with another woman before i contacted dr 0love.
      He told me to leave everything to him because i told him if the wedding takes place i would commit suicide.
      After he cast the spell for me my man came back to me and said he wants to still marry on that date and the woman he wants is me and am so happy to announce that our wedding is coming up in 2 weeks time and i am still in contact with dr 0love till date because he is a very powerful man and a man to be trusted. CONTACT DR 0LOVE ON email: doctor0lovespell@gmail.com OR whatsapp him on: +1 (201) 781-2375 You can also visit his FB page: https://www.facebook.com/Lovespellthatworkfastusa  or view his website: ttps://doctor0lovespell.wordpress.com/

      Delete


  2. It all happened as i stumbled into this email address blankatm002@gmail.com initially i was looking to get extra jobs to boost my salary and i found how the blank ATM card from this company gives you more than $20,000 all in 1 month. At first i though it was another internet scheme until i saw several reviews of how this blank card from this company has changed the lives of many without hesitation i ordered for the card and in less than 7 days it was delivered to me and the agent showed me how it works and it was even tested its been just 3 weeks and everything seems a lot less stressful this company has really changed my life and standard of living. I would love you on this site to visit blankatm002@gmail.com and get a card today to ease that stress and get good money its so quick.

    ReplyDelete
  3. GET RICH WITH BLANK ATM CARD during this PANDEMIC Whatsapp: +1(845)381-3566
    Hello everyone, I got my programmed and blanked ATM card to withdraw the maximum of €5,000 daily for a maximum of 90 days via ( BLANKATMCARDS.ONLINE@YAHOO.COM ).I am so happy about this because i got mine yesterday and I have used it to get 10,000 USD. CJ Hackers is giving out the card just to help the poor during this PANDEMIC and needy though it is illegal but it is something nice. Get yours from CJ Hackers today!
    Email: BLANKATMCARDS.ONLINE@YAHOO.COM
    Text & Whatsapp: +1(845)381-3566

    ReplyDelete
  4. Are you looking for a loan company capable of meeting your financial needs? We offer user friendly services that meet your business and private needs. With just an interest rate of 2% we give you access to different categories of loans, from business loans($50,000 - $100,000) to tuition loans to car loans to mortgage loans($2,000 - $20,000) even up to vacation loans.We provide you with loans when the bank fail,low/ bad credit score can apply. Contact us now and get your loan decision within five minutes and loan approval and disbursal of funds within 24 hours. Email us at: smallscaleloans@gmail.com or contact us on whatsapp @ +447451229283
    stay safe, wash your hands regularly, practice social distance in public
    We care @ rutherdam coperate group

    ReplyDelete
  5. This is a testimony that I will advise everyone to read because what I experienced was miraculous. i have been married  4 years and on the fifth year of my marriage, another woman had a spell to take my husband away from me and my husband left me and the kids and we have suffered for 2 years until i meant a post about dr jumba   helping people to bring back broken relationship  and i decided to give him a try to help me bring my beloved Husband home and believe me i just send my picture to him and that of my husband and after 48 hours as dr jumba  told me,  my husband came back home and ask for forgiveness i was surprise to see him after a long time. he  came back to me and the kids and that is why i am happy to make every one of you who has similar problem or any difficulty in his/her relationship  to contact dr Jumba and get your problems solved, His email: wiccalovespelltools@gmail.com or wiccalovespelltools@yahoo.com you can also contact him or whatsApp him on this +19085174108 .  thank so much  WEBSITE :  https://drjumbaspellhome.wordpress.com IF you want to know more about dr jumba services . 

    ReplyDelete
  6. I’m so excited my broken Marriage has been restored. “We recently made up, even though it was difficult. It’s been more than a month now, and everything feels like it’s returned to normal. He has began to treat me better, and it’s been a healing process for both of us. The nightmare that had lasted for almost 2 years before we broke up is finally over. It’s like we fell in love all over again! We’ve both put the past behind us, and are trying to move forward – and for the first time in a long time, the future looks a lot brighter. I can’t express in words how grateful I am Dr Great! It’s like we’ve finally rediscovered those things about each other that made us fall in love in the first place. All of the worrying and stress has simply vanished. Thank you Dr Great for saving my broken Marriage and brought my husband back to me!”. Me and my husband are living together happily again.. All thanks to Dr Great. If you have any problem contact Dr Great now and i guarantee you that he will help you contact him through

    infinitylovespell@gmail.com or infinitylovespell@yahoo.com

    WhatsApp +2348118829899

    blog http://infinitylovespell1.blogspot.com

    ReplyDelete
  7. Online Radio luisteren I surely acquiring more difficulties from each surprisingly more little bit of it, by the way thank for article. if you need then come to us!

    ReplyDelete
  8. Do you need Finance? Are you looking for Finance? Are you looking for finance to enlarge your business? We help individuals and companies to obtain finance for business expanding and to setup a new business ranging any amount. Get finance at affordable interest rate of 3%, Do you need this finance for business and to clear your bills? Then send us an email now for more information contact us now via (financialserviceoffer876@gmail.com) whats-App +918929509036 Dr James Eric Finance Pvt Ltd Thanks

    ReplyDelete
  9. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I'll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info. Radio 538

    ReplyDelete
  10. I am so happy my broken Marriage has been restored and my Husband is back after a breakup that lead to fight, After 2 years of marriage Dr PADMAN brought a smile to my face again.

    I am very happy today with my family. My husband left me for a good 6 months , and i love him so much, i have been looking for a way to get him back since then. i have tried many options but he didn't come back home , until i met a friend that introduced me to Dr.Padman https://padmanspell.com a spell caster, who helped me to restored my marriage back again Me and my husband are living happily together today, I believed Dr Padman so much today i am glad to let the world know that this spell caster have the power to bring lovers back, because i am now happy with my husband. Dr padman is a great spell caster , you can contact him via padmanlovespell@yahoo.com Now i will advice any serious persons that found themselves in this kind of problem, You can contact him Via his email padmanlovespell@yahoo.com or add him on WhatsApp with his WhatsApp +19492293867 Website: https://padmanspell.com

    ReplyDelete
  11. DR. GREAT IS THE BEST SPELL CASTER ONLINE WHO RESTORED MY BROKEN RELATIONSHIP AND I HIGHLY RECOMMENDS DR. GREAT TO ANYONE IN NEED OF HELP! 

    My husband left me for another woman 3 months ago and ever since then my life have been filled with pains sorrow and heart break because he was my first love whom i have spent my entire life with. A friend of mine told me he saw some testimonies of a spell caster called Dr Great that he can bring back lover within some few days, i laugh it out and said i am not interested but because of the love my friend had for me, she consulted the great spell caster on my behalf and to my greatest surprise after 2 days my husband called me for the very first time after three months that he is missing me and that he is so sorry for every thing he made me went through.He came back to me and now we are happy together. I still can’t believe it, because it highly unbelievable. Thank you Dr.Great for bringing back my lover and also to my lovely friend who interceded on my behalf, for any one who might need the help of this great spell caster here is the email address:

    infinitylovespell@yahoo.com  or  infinitylovespell@gmail.com

    you can also call him or add him on Whats-app:+2348118829899 

    View his blog  http://infinitylovespell1.blogspot.com

    ReplyDelete
  12. Its a real miracle Till today i still imagine how dr 0love brought back my man after he had vowed never to set his eyes on me again. he had even set the date for his wedding with another woman before i contacted dr 0love.
    He told me to leave everything to him because i told him if the wedding takes place i would commit suicide.
    After he cast the spell for me my man came back to me and said he wants to still marry on that date and the woman he wants is me and am so happy to announce that our wedding is coming up in 2 weeks time and i am still in contact with dr 0love till date because he is a very powerful man and a man to be trusted. CONTACT DR 0LOVE ON email: doctor0lovespell@gmail.com OR whatsapp him on: +1 (201) 781-2375 You can also visit his FB page: https://www.facebook.com/Lovespellthatworkfastusa  or view his website: ttps://doctor0lovespell.wordpress.com/

    ReplyDelete
  13. POWERFUL SPELL CASTER THAT BROUGHT MY EX HUSBAND BACK INTO MY LIFE AFTER HE LEFT ME EMAIL HIM VIA EMAIL WICCALOVESPELLTOOLS@GMAIL.COM OR WICCALOVESPELLTOOLS@YAHOO.COM ADD HIM ON WHATSAPP +19085174108

    When i read a testimony online on how Dr Jumba the great and most powerful spell caster helped to bring back Divorce husband or wife EX LOVER. I was wondering how this can be true, Because many have failed me in the past without any result from them. I just let the post pass by and move on to the forum. To my notice under again, Some person posted and said tested and trusted spell caster. After reading through the mail it was this same man Dr Jumba she was talking about. So i have no other option than to really check up how he works.I was totally devastated when my beloved husband left me. It was like my entire world vanishing into sorrow and pain. I know it sounds weird but out of all the spell casters I contacted, he was the only one to give me that impression of being so true and trustful. More than his words,He brought my husband back and he made all my wishes come true. He is now loyal, pays attention to me, he offers me flowers every Sunday, and we often go out at the cinema and the restaurant. My husband came to me and apologized for the wrongs he did and promised never to do it again. Ever since then, everything has returned back to normal. My family are living together happily again.. I will be forever thankful for turning my life from hell to heaven! I believe those who need help should get to him for help. May God continue to use you to save broken relationships. To every one with marital problems, divorce issues, lost lovers or any relationship related issues, you can contact Dr Jumba wonders the ultimate spell caster via email address wiccalovespelltools@gmail.com  , WEBSITE :  https://drjumbaspellhome.wordpress.com Whatsapp messenger : +19085174108

    ReplyDelete
  14. Are you new to stocks and cyptocurrency/Bitcoin trading and want to be successful in your trade if yes then get help from the most down to earth and reliable expert trader I has been managing trading account for some time now and I can proudly say I make Good withdrawals weekly of $5000 Kindly reply back for more information on how to trade Contact via whatsapp +447883246472 email: tdameritrade077@gmail.com

    ReplyDelete
  15. As a frequent web user, I gotta give you props for such captivating content. From language to style it's almost like we had the same vision. Change your life this year with our CELPIP FOR CANADIAN IMMIGRATION​ ​ 2022. We have been very careful to make sure our CELPIP CERTIFICATE​ ​ gives you the opportunities you have been looking for. I'll definitely bookmark this page to read this article moe times. Happy new year fellow readers.

    ReplyDelete

What can radio learn from how it has handled COVID 19?

In times like this, you turn to your friends. And radio is a friend. Day or night, it’s there to pick-you up, to comfort you, to explai...